• ## Essential Units for Qualifi Level 7 Diploma in Business Management SCQF 11 **Marketing Management** * |Marketing Mix Strategy • Define the 7 Ps of marketing and explain their roles in attracting and retaining customers.
• |Market Research Techniques • Explore various primary and secondary research methods used in marketing.
• |Branding and Positioning • Define the difference between branding and positioning, and discuss the importance of creating a unique value proposition.
• |Digital Marketing Strategies • Explore the role of social media, search engine optimization (SEO), and content marketing in modern marketing campaigns.
• |Marketing Metrics and Analytics • Define key performance indicators (KPIs) and metrics used to measure marketing success. **Finance Management** * |Financial Accounting Concepts • Introduce fundamental accounting principles and concepts, including financial statements and accounting cycles.
• |Financial Management Fundamentals • Explore essential financial management functions such as budgeting, forecasting, and capital budgeting.
• |Financial Analysis and Reporting • Develop critical analytical and reporting skills for financial data analysis and interpretation.
• |Financial Statement Analysis • Explain the purpose and importance of financial statements, including the balance sheet, income statement, and cash flow statement.
• |Financial Risk Management • Discuss the concept of risk and its impact on financial decision-making, and introduce basic risk management techniques. **Operations Management** * |Production Management Concepts • Define the principles and practices of production management, including quality control, supply chain management, and resource optimization.
• |Operations Planning and Scheduling • Explain the role of planning and scheduling in ensuring smooth and efficient operations.
• |Inventory Management • Discuss the importance of inventory control, including inventory levels, ordering, and stockouts.
• |Quality Management • Explain the principles of quality control and how it impacts product and service quality.
• |Supply Chain Management • Define the role of the supply chain in the production and distribution of goods and services. **Human Resource Management** * |Human Resource Management Fundamentals • Introduce the core principles and practices of human resource management, including recruitment, selection, training, and employee relations.
• |Employee Relations and Motivation • Discuss employee motivation, employee relations, and the importance of creating a positive work environment.
• |Training and Development • Explain the role of training and development in enhancing employee skills and knowledge.
• |Compensation and Benefits • Define the different types of compensation and benefits, and discuss employee rights and responsibilities.
• |Performance Management • Explain the principles and practices of performance management, including setting goals, providing feedback, and conducting performance reviews. **Additional Units** * |Business Communication • Develop effective communication skills for both written and verbal communication. * |Business Ethics and Social Responsibility • Understand ethical principles and social responsibility in the business world. * |International Business • Explore the challenges and opportunities of operating a business globally.

Assessment

The assessment is done via submission of assignment. There are no written exams.