• ## Qualifi L7 Diploma in Business Strategy Units
• Marketing & Sales** * • **Marketing Mix Analysis** • Define the 7 elements of the marketing mix and explain their roles in attracting and retaining customers. * • **Market Segmentation & Targeting** • Identify different market segments and develop effective targeting strategies. * • **Branding & Positioning** • Develop a strong brand identity and create a compelling positioning statement. * • **Digital Marketing Fundamentals** • Explore the fundamentals of digital marketing channels like social media, SEO, and content marketing. **Finance & Accounting** * • **Financial Statements & Analysis** • Understand the key components of financial statements and analyze financial trends. * • **Accounting Principles & Standards** • Learn the principles of accounting and apply relevant accounting standards. * • **Financial Management & Control** • Develop effective financial management and control systems. * • **Corporate Finance** • Understand the basics of corporate finance, including capital budgeting, mergers and acquisitions, and financial analysis. **Operations & Supply Chain Management** * • **Operations Management Principles** • Apply operational management principles to optimize production, service, and supply chain processes. * • **Supply Chain Management** • Understand the key elements of a successful supply chain and manage its operations effectively. * • **Inventory Management** • Learn how to manage inventory levels and optimize inventory turnover. * • **Project Management** • Develop and apply project management methodologies to plan and execute projects successfully. **Leadership & Management** * • **Leadership Theories & Styles** • Understand different leadership theories and apply them in different situations. * • **Teamwork & Collaboration** • Develop strong teamwork and collaboration skills for effective teamwork. * • **Motivation & Employee Development** • Understand the principles of motivation and develop effective strategies to retain top talent. * • **Strategic Thinking & Planning** • Develop strategic thinking and planning skills to make informed decisions. **Data Analytics & Business Intelligence** * • **Data Analysis Fundamentals** • Learn the basics of data analysis and interpretation. * • **Business Intelligence Tools & Techniques** • Explore popular business intelligence tools and techniques for data analysis. * • **Data Visualization & Reporting** • Develop effective data visualization and reporting skills for presenting insights. * • **Statistical Analysis & Modeling** • Master statistical analysis and modeling techniques for drawing meaningful insights from data. **Additional Units** * **Ethics & Corporate Social Responsibility** * **Marketing Research & Analytics** * **International Business & Global Marketing** * **Strategic Leadership & Management** * **Negotiation & Conflict Resolution

Assessment

The assessment is done via submission of assignment. There are no written exams.