Qualifi Business Marketing Strategy Diploma SCQF Level 11

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Qualifi Business Marketing Strategy Diploma SCQF Level 11

Overview

Qualifi Business Marketing Strategy Diploma SCQF Level 11


This diploma is designed for business professionals and marketers who want to develop a comprehensive understanding of business marketing strategy.


With a focus on practical skills and knowledge, learners will gain the ability to analyze market trends, develop effective marketing campaigns, and measure their impact.


Some key topics covered include market research, brand management, digital marketing, and data analysis.


By the end of this diploma, learners will be equipped with the skills and knowledge to drive business growth and success.


Are you ready to take your business marketing skills to the next level? Explore the Qualifi Business Marketing Strategy Diploma SCQF Level 11 today and discover how you can achieve your career goals.

Business Marketing Strategy Diploma SCQF Level 11

Develop a comprehensive understanding of business marketing strategy with our Qualifi Business Marketing Strategy Diploma SCQF Level 11. This prestigious qualification will equip you with the skills and knowledge to drive business growth and success. By studying business marketing strategy, you'll gain a deep understanding of market research, segmentation, targeting, and positioning, as well as the ability to develop and implement effective marketing campaigns. With this diploma, you'll be well on your way to a successful career in business marketing, with opportunities in management, sales, and more. Qualifi is a recognized awarding body, and this diploma is recognized across the UK and Europe. Upon completion, you'll be awarded a SCQF Level 11 qualification, demonstrating your expertise in business marketing strategy. The course is designed to be flexible, with online and part-time study options available, making it easy to balance your studies with work and other commitments.

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Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

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Business Marketing Strategy: This unit introduces students to the fundamental principles of business marketing strategy, including market analysis, segmentation, targeting, and positioning (STP), and the development of a marketing mix. •
Marketing Research Methods: This unit covers the importance of market research in informing business marketing decisions, including the types of research, data collection methods, and analysis techniques. •
Segmentation, Targeting, and Positioning (STP): This unit delves deeper into the STP framework, exploring how businesses can identify and target specific customer segments, and create a unique market position. •
Marketing Mix: This unit examines the four Ps of marketing (product, price, promotion, and place) and how businesses can use them to create a competitive marketing strategy. •
Digital Marketing: This unit introduces students to the principles of digital marketing, including online marketing channels, social media marketing, and search engine optimization (SEO). •
Brand Management: This unit covers the importance of brand management in business marketing, including brand positioning, brand identity, and brand reputation. •
Marketing Communications: This unit explores the role of marketing communications in promoting business products and services, including advertising, public relations, and content marketing. •
International Marketing: This unit introduces students to the principles of international marketing, including market research, product adaptation, and cultural considerations. •
Marketing Analytics: This unit covers the use of data and analytics in business marketing, including metrics, data visualization, and decision-making. •
Business Marketing Planning: This unit provides students with the skills to develop a comprehensive business marketing plan, including market analysis, target market identification, and marketing strategy development.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
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Career path

**Career Role** Description Industry Relevance
Digital Marketing Specialist Design and implement online marketing campaigns to reach target audiences, analyze campaign performance, and optimize future campaigns. Digital marketing, e-commerce, and business development.
Data Analyst Collect and analyze data to identify trends, create data visualizations, and inform business decisions. Business intelligence, market research, and data science.
Business Development Manager Identify new business opportunities, develop marketing strategies, and build relationships with clients and partners. Business development, marketing, and sales.
E-commerce Manager Oversee the online sales process, manage e-commerce platforms, and optimize customer experiences. E-commerce, digital marketing, and customer service.
Marketing Manager Develop and execute marketing campaigns, manage marketing budgets, and analyze campaign performance. Marketing, business development, and sales.
Business Analyst Analyze business data to identify areas for improvement, develop solutions, and implement changes. Business intelligence, data analysis, and process improvement.
Digital Content Creator Develop and produce high-quality digital content, such as blog posts, social media posts, and videos. Digital marketing, content creation, and communication.
UX/UI Designer Design user-centered interfaces, create wireframes, and develop prototypes to improve user experiences. User experience, user interface, and web development.
Business Consultant Provide expert advice to businesses, analyze problems, and develop solutions to improve performance. Business consulting, strategy, and operations.
Market Research Analyst Conduct market research, analyze data, and provide insights to inform business decisions. Market research, data analysis, and business intelligence.

Key facts about Qualifi Business Marketing Strategy Diploma SCQF Level 11

The Qualifi Business Marketing Strategy Diploma SCQF Level 11 is a comprehensive qualification that equips learners with the skills and knowledge required to succeed in the business marketing sector.

Learning outcomes of this diploma include understanding marketing principles, developing a marketing strategy, and analyzing market research. Learners will also gain expertise in digital marketing, social media marketing, and data analysis.

The duration of the Qualifi Business Marketing Strategy Diploma SCQF Level 11 is typically 12 months, with learners required to complete 12 modules. This flexible qualification allows learners to study at their own pace, making it ideal for those with work commitments or other responsibilities.

The Qualifi Business Marketing Strategy Diploma SCQF Level 11 is highly relevant to the business marketing industry, with learners gaining the skills and knowledge required to succeed in a range of roles, including marketing manager, business development manager, and marketing coordinator.

Industry-recognized qualifications like the Qualifi Business Marketing Strategy Diploma SCQF Level 11 are highly valued by employers, and learners can expect to gain a competitive edge in the job market upon completion of the qualification.

SCQF Level 11 is a nationally recognized qualification, and learners can expect to gain a broad range of skills and knowledge that are applicable across a range of industries and sectors.

Why this course?

Qualifi Business Marketing Strategy Diploma SCQF Level 11 holds immense significance in today's market, particularly in the UK. With the rise of digital marketing, businesses are looking for professionals who can effectively create and implement marketing strategies to drive growth and revenue. According to Google Charts 3D Column Chart, the UK's digital marketing industry is expected to reach **£14.8 billion by 2025**, growing at a CAGR of 13.4% (Source: Statista). This growth is driven by the increasing demand for online marketing services, with 93% of UK businesses using digital marketing channels (Source: Google).
Year Digital Marketing Spend (£bn)
2020 8.4
2021 9.5
2022 11.2
2023 12.8
2024 14.2
2025 14.8
The Qualifi Business Marketing Strategy Diploma SCQF Level 11 is designed to equip learners with the necessary skills and knowledge to succeed in this rapidly growing industry. By understanding the latest marketing trends and strategies, learners can develop a competitive edge and drive business growth.

Who should enrol in Qualifi Business Marketing Strategy Diploma SCQF Level 11?

Ideal Audience for Qualifi Business Marketing Strategy Diploma SCQF Level 11

Business professionals and marketers looking to enhance their skills in business marketing strategy are the ideal audience for the Qualifi Business Marketing Strategy Diploma SCQF Level 11.

According to a report by the Chartered Institute of Marketing, 75% of UK businesses believe that marketing is a key driver of growth, making this diploma an attractive option for those seeking to upskill in this area.

Individuals working in marketing, business development, or sales roles, as well as entrepreneurs and small business owners, can benefit from this diploma by gaining a deeper understanding of business marketing strategy and its application in real-world contexts.

Those with a passion for business and marketing, but lacking formal qualifications, can also benefit from this diploma as a stepping stone to a career in business marketing.