## Essential Units for Qualifi Business Management and Law Degree
**Marketing & Communication**
<|im_heading>Fundamentals of Marketing and Communication
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Understanding market dynamics, consumer behavior, and effective communication strategies.
Developing a comprehensive marketing plan, including branding, advertising, and social media marketing.
Creating compelling presentations and reports for various audiences.
<|im_heading>Legal Marketing & Communication
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Legal marketing principles, ethical considerations, and compliance requirements.
Developing and implementing effective legal marketing campaigns.
Managing legal communications, including press releases and social media engagement.
<|im_heading>Branding & Public Relations
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Developing a strong brand identity and reputation.
Managing public relations, including media relations, influencer marketing, and crisis communication.
Creating compelling content and marketing materials to attract and retain customers.
<|im_heading>Social Media Marketing & Digital Marketing
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Understanding social media platforms and their audience demographics.
Creating engaging social media content and campaigns.
Utilizing social media for lead generation, brand awareness, and customer engagement.
<|im_heading>Content Marketing & SEO
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Creating valuable and informative content that attracts and retains target audience.
Optimizing content for search engines to improve organic visibility.
Developing a content marketing strategy that aligns with business goals.
**Finance & Accounting**
<|im_heading>Fundamentals of Finance and Accounting
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Understanding basic financial concepts, including accounting principles, financial statements, and financial analysis.
Developing strong analytical and problem-solving skills for financial decision-making.
Learning about financial markets, investments, and risk management.
<|im_heading>Accounting & Financial Reporting
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Developing accurate financial records and reports.
Understanding accounting standards and regulations, including GAAP and IFR.
Preparing financial statements for various purposes, including financial reporting, budgeting, and internal analysis.
<|im_heading>Financial Management & Analysis
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Developing strategic financial plans and projections.
Analyzing financial data and trends to identify trends and opportunities.
Utilizing financial analysis tools and techniques for decision-making.
**Business Law & Management**
<|im_heading>Introduction to Law and Business
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Understanding the legal framework of business operations.
Developing critical thinking and problem-solving skills for legal and business situations.
Learning about legal research methods and legal writing.
<|im_heading>Legal Research & Writing
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Developing legal research skills, including legal databases, case law, and legal reasoning.
Writing clear and concise legal documents, including briefs, reports, and memorandums.
Understanding legal writing conventions and proper citation.
<|im_heading>Business Law & Management Principles
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Exploring core business concepts, including contracts, negotiations, and deal structures.
Developing strong leadership and management skills for business success.
Understanding organizational behavior, human resources, and marketing principles.
The assessment is done via submission of assignment. There are no written exams.