## Essential Units for QCF Level MBA with Strategic Marketing Course **Marketing Mix & Strategy** * <|im_heading>Fundamentals of Marketing Mix & Strategy * <|im_subheading>Understanding the 4Ps and their impact on marketing decisions * <|im_heading>Market Segmentation & Targeting * <|im_subheading>Identifying target markets and understanding their needs * <|im_heading>Positioning & Brand Management * <|im_subheading>Developing a strong brand identity and differentiating from competitors **Marketing Research & Analytics** * <|im_heading>Essentials of Marketing Research * <|im_subheading>Primary and secondary research methods, data analysis techniques * <|im_heading>Market Analytics for Strategic Decisions * <|im_subheading>Analyzing market trends, consumer behavior, and competitor analysis * <|im_heading>Quantitative & Qualitative Data Analysis * <|im_subheading>Interpreting and drawing meaningful insights from data **Digital Marketing & Social Media** * <|im_heading>Digital Marketing Fundamentals * <|im_subheading>Search Engine Optimization (SEO), Pay-Per-Click (PPC), and social media marketing strategies * <|im_heading>Social Media Marketing for Business * <|im_subheading>Building a strong social media presence, engaging with followers, and creating compelling content * <|im_heading>Emerging Trends in Digital Marketing * <|im_subheading>Artificial intelligence, blockchain, and the metaverse in marketing **Marketing Strategy & Implementation** * <|im_heading>Crafting a Strategic Marketing Plan * <|im_subheading>Defining marketing objectives, identifying key performance indicators (KPIs), and setting marketing goals * <|im_heading>Integrated Marketing Communications (IMC) Strategy * <|im_subheading>Developing a multi-channel marketing approach, aligning marketing activities with overall strategy * <|im_heading>Marketing Implementation & Execution * <|im_subheading>Setting a budget, managing resources, and tracking campaign performance **Marketing Ethics & Social Responsibility** * <|im_heading>Ethical Considerations in Marketing * <|im_subheading>Data privacy, responsible advertising, and ethical brand building * <|im_heading>Social Responsibility in Marketing * <|im_subheading>Marketing for sustainability, social impact, and ethical values * <|im_heading>Compliance with Marketing Regulations * <|im_subheading>Understanding legal and ethical frameworks related to marketing

Assessment

The assessment is done via submission of assignment. There are no written exams.