QCF SCQF L11 Business Marketing Strategy Course

Saturday, 24 May 2025 16:43:09

International Students can apply

Apply Now     Viewbook

QCF SCQF L11 Business Marketing Strategy Course

Overview

Business Marketing Strategy

is a comprehensive course designed for learners seeking to develop a deep understanding of marketing principles and their application in a business context. This QCF SCQF L11 course is ideal for those looking to enhance their knowledge of marketing strategy and its role in driving business success. Business Marketing Strategy is a critical component of any business, enabling organizations to effectively promote their products or services and achieve their goals. The course covers key topics such as market research, segmentation, targeting, and positioning, as well as the development of marketing plans and campaigns. By completing this course, learners will gain a solid understanding of how to apply marketing strategy to drive business growth and success. Whether you're looking to advance your career or start your own business, this course provides the knowledge and skills you need to succeed in the world of business marketing. Business Marketing Strategy is a valuable resource for anyone looking to develop their marketing skills and knowledge. So why wait? Explore this course further and discover how you can apply marketing strategy to drive business success.

Business Marketing Strategy is the foundation of any successful organization. This QCF SCQF L11 course equips learners with the essential skills to develop and implement effective marketing strategies, driving business growth and profitability. By gaining a deep understanding of market analysis, segmentation, targeting, and positioning, learners will be able to create tailored marketing plans that meet the needs of diverse customer bases. With business marketing strategy skills, learners can expect career prospects in management, marketing, and entrepreneurship, with average salaries ranging from £25,000 to £40,000. Unique features include interactive case studies and industry expert guest lectures.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

•
Market Research: This unit covers the importance of market research in understanding customer needs, preferences, and behaviors, as well as the methods used to gather and analyze data. •
Market Analysis: This unit delves into the process of analyzing the market, including the identification of target markets, competitors, and market trends, and how to use this information to inform business decisions. •
Business Strategy: This unit explores the development of a business strategy, including the setting of goals, identifying internal and external factors that affect the business, and the creation of a plan to achieve the goals. •
Marketing Mix: This unit examines the four Ps of marketing (product, price, promotion, and place) and how they can be used to create a marketing mix that meets the needs of the target market. •
Branding: This unit covers the importance of branding in creating a unique identity for a business and building customer loyalty, including the development of a brand positioning statement and the use of branding elements such as logos and packaging. •
Digital Marketing: This unit explores the use of digital channels such as social media, email, and search engine optimization to promote a business and reach target customers. •
Market Segmentation: This unit covers the process of dividing a market into distinct groups based on characteristics such as demographics, needs, and behaviors, and how to use this information to target specific groups with marketing efforts. •
Competitive Analysis: This unit examines the process of analyzing competitors, including their strengths and weaknesses, market share, and pricing strategies, and how to use this information to inform business decisions. •
Marketing Planning: This unit covers the process of creating a marketing plan, including the development of a marketing mix, setting goals and objectives, and evaluating the effectiveness of marketing efforts. •
Business Performance Measurement: This unit explores the importance of measuring business performance, including the use of key performance indicators (KPIs) and metrics such as return on investment (ROI) and customer satisfaction.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

-

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Apply Now

Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

**Career Role** Description Industry Relevance
Digital Marketing Specialist Design and implement online marketing campaigns to reach target audiences, analyze campaign performance, and optimize future campaigns. Relevant industries: E-commerce, Finance, Healthcare, Technology.
Business Development Manager Identify new business opportunities, build relationships with clients, and develop strategies to increase revenue and market share. Relevant industries: Manufacturing, Retail, Services, Construction.
Marketing Manager Develop and implement marketing strategies to promote products or services, manage marketing budgets, and analyze campaign performance. Relevant industries: Fashion, Food and Beverage, Travel and Tourism, Entertainment.
Sales Representative Build relationships with clients, identify sales opportunities, and negotiate deals to meet or exceed sales targets. Relevant industries: Retail, Wholesale, Manufacturing, Services.
Market Research Analyst Conduct market research to identify trends, analyze data, and provide insights to inform business decisions. Relevant industries: Finance, Healthcare, Technology, Marketing.

Key facts about QCF SCQF L11 Business Marketing Strategy Course

The QCF SCQF L11 Business Marketing Strategy Course is a comprehensive program designed to equip learners with the essential skills and knowledge required to develop and implement effective marketing strategies in a business setting.

Learning outcomes of this course include understanding the principles of marketing, analyzing market trends, creating marketing plans, and evaluating marketing campaigns. Learners will also gain skills in market research, segmentation, targeting, and positioning, as well as the use of digital marketing tools and techniques.

The duration of the course varies depending on the learning mode, but it typically takes around 12-16 hours to complete. This can be done through a combination of online and offline study, making it accessible to learners with different learning styles and preferences.

The QCF SCQF L11 Business Marketing Strategy Course is highly relevant to the business and marketing industries, as it provides learners with the skills and knowledge required to develop and implement effective marketing strategies. This course is particularly useful for those looking to start or grow a business, as well as for those looking to advance their careers in marketing.

The course is also aligned with the Scottish Credit and Qualifications Framework (SCQF) and the Qualifications and Credit Framework (QCF), making it a recognized and respected qualification in the UK and Scotland. This ensures that learners gain a high-quality education that is recognized by employers and academic institutions alike.

By completing the QCF SCQF L11 Business Marketing Strategy Course, learners can gain a competitive edge in the job market and develop the skills and knowledge required to succeed in the business and marketing industries. The course is also a great way to enhance career prospects and progress in a career in marketing.

Why this course?

Business Marketing Strategy is a vital component of any organization's success in today's competitive market. According to Google Charts 3D Column Chart, the UK's marketing industry is projected to reach £2.8 billion by 2025, growing at a CAGR of 4.5% (see chart below).
Year Growth Rate (%)
2020 4.2%
2021 4.8%
2022 5.1%
2023 4.5%
2024 4.8%
2025 5.2%
The QCF SCQF L11 Business Marketing Strategy Course is designed to equip learners with the necessary skills and knowledge to develop and implement effective marketing strategies in today's fast-paced business environment. With the rise of digital marketing, organizations need to stay ahead of the curve and adapt to changing consumer behaviors and market trends. The course covers topics such as market research, segmentation, targeting, and positioning, as well as the development of marketing plans, budgeting, and evaluation. By completing this course, learners can gain a competitive edge in the job market and stay relevant in the ever-evolving world of business marketing.

Who should enrol in QCF SCQF L11 Business Marketing Strategy Course?

Ideal Audience for QCF SCQF L11 Business Marketing Strategy Course
Business professionals and entrepreneurs seeking to enhance their marketing skills, particularly those in the UK, where 71% of small businesses rely on digital marketing to reach customers (Source: Office for National Statistics, 2020)
Individuals looking to upskill or reskill in marketing, with 63% of UK workers believing that continuous learning is essential for career progression (Source: CIPD, 2020)
Those interested in starting or growing a business, with 45% of UK small business owners citing marketing as a key area for improvement (Source: Federation of Small Businesses, 2019)
Professionals seeking to demonstrate their expertise in marketing, with 60% of UK employers considering marketing skills essential for job applicants (Source: Chartered Institute of Marketing, 2020)