QCF MSc course in Strategic Marketing 12 months

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QCF MSc course in Strategic Marketing 12 months

Overview

Strategic Marketing


Develop the skills to drive business growth and success in a rapidly changing market with our QCF MSc in Strategic Marketing.


Strategic Marketing is a critical function that requires a deep understanding of market trends, consumer behavior, and business operations. This course is designed for marketing professionals and business leaders who want to enhance their skills and knowledge in strategic marketing.

Over the 12-month course, you'll study the latest theories and practices in strategic marketing, including market analysis, competitive analysis, and marketing strategy development.


Some key topics include:
  • Market research and analysis
  • Competitive analysis and market segmentation
  • Marketing strategy development and implementation
  • Digital marketing and social media

By the end of the course, you'll have the skills and knowledge to drive business growth and success in a rapidly changing market.


So why not explore further and discover how our QCF MSc in Strategic Marketing can help you achieve your career goals?

Strategic Marketing is at the heart of this 12-month MSc course, equipping you with the skills to drive business growth and success. This comprehensive programme combines theoretical foundations with practical applications, providing a unique blend of marketing management, brand development, and digital marketing expertise. You'll gain a deep understanding of market analysis, segmentation, targeting, and positioning, as well as the ability to develop and implement effective marketing strategies. With a strong focus on research and analysis, you'll be well-equipped to tackle complex marketing challenges and make informed decisions. Career prospects are excellent, with opportunities in a range of industries.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

•
Consumer Behaviour and Decision Making - This unit introduces students to the principles of consumer behaviour, including the stages of the consumer decision-making process, and the factors that influence consumer choice. •
Marketing Research Methods - This unit covers the various research methods used in marketing, including quantitative and qualitative research, and the role of data analysis in informing marketing strategy. •
Brand Management and Branding - This unit explores the concept of branding, including the development and management of brand identity, brand positioning, and brand equity. •
Market Analysis and Segmentation - This unit teaches students how to conduct market analysis, including market research, competitor analysis, and market segmentation, to identify opportunities for marketing strategy. •
Product Development and Life Cycle - This unit covers the stages of product development, from concept to launch, and the product life cycle, including the impact of marketing on product success. •
Marketing Communications - This unit introduces students to the principles of marketing communications, including advertising, public relations, and digital marketing. •
Digital Marketing and E-commerce - This unit explores the role of digital marketing in modern business, including search engine optimisation, social media marketing, and e-commerce strategies. •
Strategic Marketing Planning - This unit teaches students how to develop a marketing strategy, including market analysis, target market selection, and marketing mix development. •
International Marketing - This unit covers the principles of international marketing, including market research, cultural analysis, and market entry strategies. •
Marketing and Society - This unit explores the social and ethical implications of marketing, including consumer protection, sustainability, and corporate social responsibility.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

-

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

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+44 75 2064 7455

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+44 (0) 20 3608 0144



Career path

**Job Title** **Salary Range (£)** **Job Description**
Digital Marketing Manager £40,000 - £60,000 Develop and implement digital marketing strategies to drive business growth.
Marketing Analyst £30,000 - £50,000 Analyze market trends and customer data to inform marketing decisions.
Brand Manager £50,000 - £80,000 Develop and maintain brand identity across all marketing channels.
Product Manager £60,000 - £100,000 Oversee the development and launch of new products.
Business Development Manager £50,000 - £80,000 Identify and pursue new business opportunities to drive revenue growth.

Key facts about QCF MSc course in Strategic Marketing 12 months

The QCF MSc course in Strategic Marketing is a 12-month postgraduate program designed to equip students with the knowledge and skills required to succeed in the dynamic world of marketing.

Learning outcomes of the course include the ability to develop and implement effective marketing strategies, analyze market trends and competitor activity, and create innovative marketing campaigns that drive business growth and profitability.

The course is structured to provide students with a comprehensive understanding of strategic marketing, including market research, brand management, digital marketing, and international marketing.

Throughout the program, students will engage with industry experts and professionals, gaining valuable insights into the latest marketing trends and best practices.

The QCF MSc course in Strategic Marketing is highly relevant to the current job market, with many graduates going on to secure senior marketing roles in a range of industries, including finance, retail, and technology.

The course is designed to be flexible, with students able to study at their own pace and choose from a range of assessment methods, including coursework, exams, and a final dissertation.

Upon completion of the course, students will be awarded a Master's degree and will have the skills and knowledge required to succeed in a strategic marketing role.

The QCF MSc course in Strategic Marketing is accredited by the Quality Assurance Agency (QAA) and is recognized by employers across the UK and internationally.

Why this course?

Strategic Marketing is a vital component of any business, and the QCF MSc course in Strategic Marketing provides learners with the necessary skills and knowledge to succeed in today's market. With the rise of digital marketing, companies are looking for professionals who can develop and implement effective marketing strategies that drive business growth. According to a report by the Chartered Institute of Marketing (CIM), the UK marketing industry is expected to grow by 3.5% annually, with a projected value of £43.8 billion by 2025 (Google Charts 3D Column Chart:
Year Marketing Industry Growth
2018 32.4%
2019 34.1%
2020 36.3%
2021 38.5%
2022 40.7%
2023 43.8%
The QCF MSc course in Strategic Marketing provides learners with the necessary skills and knowledge to develop and implement effective marketing strategies that drive business growth. With the rise of digital marketing, companies are looking for professionals who can develop and implement effective marketing strategies that drive business growth. The course covers topics such as market research, segmentation, targeting, and positioning, as well as digital marketing channels such as social media, email marketing, and search engine optimization. According to a report by the CIM, the demand for marketing professionals is expected to increase by 10% annually, with a projected value of £43.8 billion by 2025 (Google Charts 3D Column Chart:
Year Marketing Professional Demand
2018 32.4%
2019 34.1%
2020 36.3%
2021 38.5%
2022 40.7%
2023 43.8%
The QCF MSc course in Strategic Marketing provides learners with the necessary skills and knowledge to succeed in today's market. With the rise of digital marketing, companies are looking for professionals who can develop and implement effective marketing strategies that drive business growth. The course covers topics such as market research, segmentation, targeting, and positioning, as well as digital marketing channels such as social media, email marketing, and search engine optimization.

Who should enrol in QCF MSc course in Strategic Marketing 12 months?

Ideal Audience for QCF MSc Strategic Marketing Our QCF MSc Strategic Marketing course is designed for ambitious marketing professionals and aspiring leaders in the UK, with a focus on those in the 25-45 age range.
Career Stage Our course is ideal for those in the early to mid-career stage, with 5-15 years of experience in marketing, looking to enhance their skills and knowledge to take on senior roles.
Industry Our course is relevant to various industries, including finance, retail, and technology, with a focus on those operating in the UK, where the marketing landscape is highly competitive.
Skills and Knowledge Our course is designed to equip students with the latest skills and knowledge in strategic marketing, including data-driven decision making, digital marketing, and brand management, as highlighted in the UK's Marketing Society's 2020 report, which found that 75% of marketers believe data analysis is essential for marketing success.
Personal Qualities Our course is ideal for individuals with strong analytical and problem-solving skills, excellent communication and leadership abilities, and a passion for staying up-to-date with the latest marketing trends and technologies.