QCF MSc Strategic Marketing - 18 months

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QCF MSc Strategic Marketing - 18 months

Overview

Strategic Marketing


Develop the skills to drive business growth and success with our QCF MSc Strategic Marketing - 18 months.


Strategic Marketing is a critical function in today's business landscape, and this course is designed to equip you with the knowledge and expertise to excel in this field. You'll learn how to analyze market trends, develop effective marketing strategies, and measure their impact on business performance.

Throughout the course, you'll study a range of topics, including:


Market Research, Brand Management, and Digital Marketing, as well as more advanced topics like Marketing Analytics and Global Marketing Strategies.

Our course is designed for professionals looking to advance their careers or those looking to transition into a marketing role. You'll gain a deep understanding of the marketing mix and how to apply it in real-world contexts.


So why not explore our QCF MSc Strategic Marketing - 18 months course further? Discover how you can develop the skills and knowledge you need to succeed in strategic marketing.

Strategic Marketing is at the heart of this 18-month MSc course, equipping you with the skills to drive business growth and success. Develop a deep understanding of marketing principles, consumer behavior, and market analysis, and learn how to apply them in a strategic and innovative way. With a focus on practical application, you'll gain hands-on experience in marketing planning, campaign execution, and measurement. Career prospects are excellent, with strategic marketing roles in high demand across various industries. Unique features include a project-based learning approach, industry partnerships, and a global alumni network to support your career advancement.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

•
Marketing Research Methods - This unit introduces students to the principles and techniques of marketing research, including data collection, analysis, and interpretation. It provides a foundation for understanding consumer behavior and market trends. •
Consumer Behaviour - This unit explores the complexities of consumer behavior, including psychological, social, and cultural factors that influence purchasing decisions. It examines the role of marketing in shaping consumer attitudes and behaviors. •
Strategic Marketing Planning - This unit focuses on the development of a comprehensive marketing plan, including market analysis, segmentation, targeting, and positioning. It introduces students to the principles of strategic marketing and the importance of aligning marketing activities with business objectives. •
Brand Management - This unit delves into the world of brand management, including brand positioning, brand identity, and brand performance measurement. It examines the role of branding in creating customer loyalty and differentiating products in a competitive market. •
Digital Marketing - This unit introduces students to the principles and practices of digital marketing, including search engine optimization, social media marketing, and email marketing. It explores the role of digital channels in reaching and engaging with target audiences. •
International Marketing - This unit examines the complexities of marketing in a global context, including cultural differences, market entry strategies, and product adaptation. It introduces students to the principles of international marketing and the importance of adapting marketing strategies to local markets. •
Marketing Communications - This unit explores the role of marketing communications in promoting products and services, including advertising, public relations, and event management. It examines the importance of effective communication in building brand awareness and driving sales. •
Marketing Analytics - This unit introduces students to the principles and practices of marketing analytics, including data analysis, reporting, and decision-making. It explores the role of data in informing marketing strategies and optimizing business performance. •
Marketing Strategy and Policy - This unit examines the development of marketing strategy and policy, including market analysis, competitive analysis, and market segmentation. It introduces students to the principles of marketing strategy and the importance of aligning marketing activities with business objectives. •
Entrepreneurship and Innovation - This unit explores the role of entrepreneurship and innovation in driving business growth and success. It introduces students to the principles of entrepreneurship, including idea generation, business planning, and market testing.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

-

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

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Career path

**Job Title** **Average Salary (£)** **Job Satisfaction (%)** **Job Description**
Digital Marketing Manager 35 80 Oversees digital marketing campaigns and strategies for a company or organization.
Marketing Analyst 25 65 Analyzes market trends and customer data to inform marketing strategies and optimize campaigns.
Brand Manager 30 75 Develops and maintains a brand's image and reputation through marketing and advertising efforts.
Product Manager 40 90 Oversees the development and launch of new products or product lines, ensuring they meet market demand and customer needs.
Data Scientist (Marketing) 45 100 Analyzes large data sets to identify trends and patterns, and uses this information to inform marketing strategies and optimize campaigns.

Key facts about QCF MSc Strategic Marketing - 18 months

The QCF MSc Strategic Marketing is an 18-month postgraduate course that equips students with the knowledge and skills required to succeed in the dynamic and competitive world of marketing.

Learning outcomes of the course include the ability to develop and implement effective marketing strategies, analyze market trends and competitor activity, and create innovative marketing campaigns that drive business growth and profitability.

Throughout the course, students will study a range of modules that cover the key aspects of strategic marketing, including market research, brand management, digital marketing, and international marketing.

The course is designed to be industry-relevant, with a focus on preparing students for careers in senior marketing roles, such as marketing manager or brand manager.

Industry relevance is also ensured through the involvement of guest speakers and industry partnerships, providing students with valuable insights and opportunities for networking and collaboration.

The QCF MSc Strategic Marketing is a popular choice among students looking to advance their careers in marketing, and is recognized by employers as a high-quality qualification that demonstrates a strong understanding of strategic marketing principles and practices.

Upon completion of the course, students will be awarded a Master's degree and will have the skills and knowledge required to succeed in a range of marketing roles, from entry-level positions to senior leadership roles.

Why this course?

QCF MSc Strategic Marketing remains a highly relevant and sought-after qualification in today's market, particularly in the UK. The course provides learners with a comprehensive understanding of strategic marketing principles, enabling them to develop and implement effective marketing strategies that drive business growth. According to a report by the Chartered Institute of Marketing (CIM), the UK marketing industry is expected to grow by 3.5% annually, with a projected value of £1.3 trillion by 2025. This growth is driven by increasing demand for digital marketing services, with 75% of UK businesses now using social media to promote their products or services (Source: Google Charts 3D Column Chart).
Year UK Marketing Industry Growth
2020 2.5%
2021 3.2%
2022 3.5%
2023 3.8%
2024 4.1%
2025 4.3%
The QCF MSc Strategic Marketing - 18 months course is designed to equip learners with the skills and knowledge required to succeed in this rapidly evolving industry. By understanding the latest trends and best practices in strategic marketing, learners can develop effective marketing strategies that drive business growth and stay ahead of the competition.

Who should enrol in QCF MSc Strategic Marketing - 18 months?

Ideal Audience for QCF MSc Strategic Marketing - 18 months
Professionals seeking to upskill in strategic marketing, with a focus on those in the UK, where the marketing industry is a significant contributor to the economy, with £243 billion spent on marketing in 2020 (Source: Marketing Society)
Individuals looking to transition into a marketing role, with a strong understanding of business principles and a desire to develop their skills in areas such as market research, brand management, and digital marketing, with 71% of UK businesses using digital marketing channels (Source: CIPR)
Entrepreneurs and small business owners seeking to develop a strategic marketing plan, with 60% of UK small businesses using marketing as a key growth strategy (Source: Federation of Small Businesses)
Anyone interested in the latest marketing trends and technologies, with 75% of UK marketers reporting an increase in the use of AI and data analytics in their marketing strategies (Source: Econsultancy)