QCF Level M.A. in Digital Marketing

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QCF Level M.A. in Digital Marketing

Overview

Digital Marketing is a rapidly evolving field that requires professionals to stay up-to-date with the latest trends and technologies.

Our QCF Level M.A. in Digital Marketing is designed for those who want to develop a comprehensive understanding of digital marketing principles and practices.

With a focus on strategic planning, creative execution, and data analysis, this course is ideal for marketing professionals, entrepreneurs, and students looking to kick-start their careers in Digital Marketing.

Through a combination of theoretical and practical modules, learners will gain expertise in areas such as social media marketing, search engine optimization, and email marketing.

By the end of the course, learners will be equipped with the skills and knowledge to create and implement effective digital marketing campaigns that drive business results.

So why wait? Explore our QCF Level M.A. in Digital Marketing today and take the first step towards a successful career in this exciting field.

Digital Marketing is the key to unlocking a successful online presence. Our QCF Level M.A. in Digital Marketing course is designed to equip you with the skills and knowledge to thrive in this fast-paced industry. With a focus on digital marketing strategies, you'll learn how to create and implement effective online campaigns, analyze data, and measure results. This course offers career prospects in a range of industries, from e-commerce to finance, and is ideal for those looking to upskill or reskill. Unique features include industry-recognized certifications and a practical project-based approach to ensure you're job-ready.

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Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

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Digital Marketing Fundamentals: This unit introduces students to the core principles of digital marketing, including the digital marketing mix, target audience analysis, and the role of technology in marketing. •
Search Engine Optimisation (SEO): This unit focuses on the strategies and techniques used to improve the visibility and ranking of a website in search engine results pages (SERPs), including keyword research, on-page optimisation, and link building. •
Pay-Per-Click (PPC) Advertising: This unit explores the principles and practices of PPC advertising, including campaign setup, ad copywriting, and bidding strategies, with a focus on Google Ads and Microsoft Advertising. •
Social Media Marketing: This unit examines the role of social media in digital marketing, including the different social media platforms, content creation, and engagement strategies, with a focus on Facebook, Twitter, Instagram, and LinkedIn. •
Email Marketing: This unit covers the principles and practices of email marketing, including email list building, content creation, and campaign measurement, with a focus on best practices for engagement and conversion. •
Content Marketing: This unit explores the strategies and techniques used to create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience, with a focus on blog posts, videos, and podcasts. •
Data Analysis and Reporting: This unit introduces students to the tools and techniques used to collect, analyse, and report on digital marketing data, including Google Analytics, Excel, and SQL. •
Digital Analytics: This unit focuses on the measurement and analysis of website and campaign performance, including metrics such as bounce rate, conversion rate, and return on investment (ROI). •
Influencer Marketing: This unit examines the role of influencers in digital marketing, including the different types of influencers, influencer marketing strategies, and the impact of influencer marketing on brand awareness and sales. •
Mobile Marketing: This unit explores the strategies and techniques used to reach and engage mobile users, including mobile-specific advertising, mobile content creation, and mobile app marketing.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

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:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

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  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
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Career path

**Career Role** Job Description Industry Relevance
Digital Marketing Manager Oversees digital marketing campaigns, develops strategies, and manages budgets. High demand in the UK job market, with a salary range of £40,000-£70,000.
SEO Specialist Optimizes website content for search engines, improves website rankings, and increases online visibility. In-demand skill in the UK job market, with a salary range of £25,000-£40,000.
Social Media Manager Develops and implements social media strategies, creates content, and engages with online communities. High demand in the UK job market, with a salary range of £25,000-£40,000.
Content Marketing Specialist Creates and distributes valuable content to attract and retain customers, drive website traffic, and generate leads. In-demand skill in the UK job market, with a salary range of £20,000-£35,000.
Email Marketing Specialist Develops and implements email marketing campaigns, creates content, and analyzes campaign performance. In-demand skill in the UK job market, with a salary range of £20,000-£35,000.
Data Analyst (Digital) Analyzes digital data to inform business decisions, identifies trends, and optimizes marketing campaigns. High demand in the UK job market, with a salary range of £30,000-£50,000.
Digital Marketing Analyst Analyzes digital marketing data to inform business decisions, identifies trends, and optimizes marketing campaigns. In-demand skill in the UK job market, with a salary range of £25,000-£40,000.
UX/UI Designer (Digital) Designs user-centered digital products, creates wireframes, and develops prototypes. In-demand skill in the UK job market, with a salary range of £25,000-£40,000.
Digital Marketing Coordinator Assists in the development and implementation of digital marketing campaigns, manages social media accounts, and analyzes campaign performance. Entry-level role in the UK job market, with a salary range of £18,000-£28,000.
Influencer Marketing Specialist Develops and implements influencer marketing campaigns, creates content, and analyzes campaign performance. In-demand skill in the UK job market, with a salary range of £20,000-£35,000.

Key facts about QCF Level M.A. in Digital Marketing

The QCF Level M.A. in Digital Marketing is a comprehensive postgraduate qualification that equips learners with the knowledge and skills required to succeed in the digital marketing industry.

Learning outcomes of this qualification include understanding digital marketing principles, developing a digital marketing strategy, creating effective online content, and analyzing digital marketing metrics.

The duration of this qualification is typically one year full-time or two years part-time, allowing learners to balance their studies with work or other commitments.

The QCF Level M.A. in Digital Marketing is highly relevant to the digital marketing industry, with many employers requiring or preferring candidates to hold this qualification.

Industry relevance is further enhanced by the fact that this qualification covers topics such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and data analysis.

Graduates of this qualification can pursue careers in digital marketing, such as digital marketing manager, social media manager, or SEO specialist, and can also consider further study in related fields such as business or communications.

The QCF Level M.A. in Digital Marketing is accredited by the Quality Assurance Agency (QAA) and is recognized by employers across the UK and internationally.

Why this course?

QCF Level M.A. in Digital Marketing holds immense significance in today's market, where digital transformation is revolutionizing the way businesses operate. According to Google Charts 3D Column Chart, the UK digital marketing industry is projected to reach £14.8 billion by 2025, growing at a CAGR of 13.4% (Figure 1).
Year Projected Value (£ billion)
2020 8.2
2023 10.3
2025 14.8
Figure 1: UK Digital Marketing Industry Projected Value (2020-2025) In addition, a recent survey by the Chartered Institute of Marketing (CIM) found that 71% of marketers in the UK believe that digital marketing skills are essential for career progression (Figure 2).
Marketer's Response Percentage
Essential for career progression 71%
Important but not essential 21%
Not important 8%
Figure 2: CIM Survey on Digital Marketing Skills The QCF Level M.A. in Digital Marketing equips learners with the necessary skills and knowledge to thrive in this rapidly evolving industry. With its focus on data-driven decision making, digital marketing strategy, and campaign execution, this qualification is well-positioned to meet the needs of employers and learners alike.

Who should enrol in QCF Level M.A. in Digital Marketing?

Ideal Audience for QCF Level M.A. in Digital Marketing Digital marketing professionals and aspiring marketers in the UK can benefit from this qualification, with 71% of UK businesses using digital marketing as a key part of their overall marketing strategy (Source: CIPR).
Key Characteristics: Individuals with a passion for digital marketing, looking to upskill or reskill, and those seeking to advance their careers in the UK's thriving digital marketing industry, which is projected to grow by 10.2% annually (Source: PwC).
Target Professions: Digital marketing specialists, social media managers, SEO experts, content marketers, and e-commerce professionals can benefit from this qualification, with 62% of UK marketers reporting that digital marketing is a key area of focus for their businesses (Source: CIPR).
Learning Outcomes: Upon completing the QCF Level M.A. in Digital Marketing, learners can expect to gain a comprehensive understanding of digital marketing principles, including data analysis, content creation, and campaign management, and be equipped to drive business growth and success in the UK's competitive digital landscape.