## Essential Units for QCF Level Course in Business and Hotel Management
**Marketing & Sales**
<|im_heading>Fundamentals of Marketing|im_heading>
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Understanding market forces, consumer behavior, and competitor analysis.
Developing effective marketing strategies and campaigns.
Utilizing digital marketing tools and channels.
Managing customer relationships and building brand loyalty.
<|im_heading>Sales Fundamentals|im_heading>
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Defining sales objectives and setting effective targets.
Developing persuasive communication skills for different audiences.
Negotiating and closing deals effectively.
Managing customer complaints and building trust.
<|im_heading>Digital Marketing for Hospitality|im_heading>
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Understanding the digital landscape of the hospitality industry.
Utilizing social media platforms for brand building and customer engagement.
Leveraging online travel agencies and metasearch engines.
Implementing effective online marketing strategies.
<|im_heading>Sales & Marketing Mix for Hospitality|im_heading>
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Understanding the 7Ps of marketing and their application in the hospitality industry.
Developing a comprehensive sales and marketing mix strategy.
Managing relationships with key stakeholders in the hospitality supply chain.
Analyzing data and performance metrics to optimize marketing and sales efforts.
<|im_heading>Customer Relationship Management (CRM)|im_heading>
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Defining and implementing a CRM system for managing customer interactions.
Utilizing CRM tools for lead generation, nurturing, and closing deals.
Building strong customer relationships and fostering brand loyalty.
Analyzing customer data to identify trends and improve customer experience.
<|im_heading>Data Analytics for Hospitality|im_heading>
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Understanding the importance of data analytics in the hospitality industry.
Utilizing data analytics tools for market research, customer insights, and operational efficiency.
Drawing meaningful insights from data to inform strategic decision-making.
Developing data-driven marketing and sales strategies.
The assessment is done via submission of assignment. There are no written exams.