QCF 12 months MSc Strategic Marketing

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QCF 12 months MSc Strategic Marketing

Overview

Strategic Marketing


Develop the skills to drive business growth and success with our QCF 12 months MSc Strategic Marketing.


This course is designed for marketing professionals and business leaders looking to enhance their knowledge and expertise in strategic marketing.


Learn how to analyze market trends, develop effective marketing strategies, and measure campaign success.


Gain a deep understanding of market research, brand management, and digital marketing to stay ahead in the competitive business landscape.


Take the first step towards a career in strategic marketing and explore our course today.

Strategic Marketing is at the heart of this 12-month MSc course, equipping you with the skills to drive business growth and success. Develop a deep understanding of marketing principles, consumer behavior, and market analysis, and learn how to apply them in a strategic and innovative way. With a strong focus on research and analysis, you'll gain the ability to drive business decisions and develop effective marketing strategies. Career prospects are excellent, with graduates going on to work in senior marketing roles or start their own businesses. Unique features include a practical project and industry-recognized accreditation.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

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Consumer Behaviour and Decision Making - This unit explores the psychological, social, and cultural factors that influence consumer purchasing decisions, providing an understanding of how to develop effective marketing strategies to meet consumer needs. •
Marketing Research Methods - This unit introduces students to the principles and practices of marketing research, including data collection, analysis, and interpretation, enabling them to develop informed marketing strategies. •
Brand Management and Branding - This unit examines the role of branding in creating and maintaining brand identity, including brand positioning, brand development, and brand management, with a focus on the importance of brand equity. •
Digital Marketing and E-commerce - This unit covers the principles and practices of digital marketing, including search engine optimisation, social media marketing, email marketing, and e-commerce, providing an understanding of how to leverage digital channels to reach target audiences. •
Strategic Marketing Planning - This unit introduces students to the strategic marketing planning process, including market analysis, segmentation, targeting, and positioning, enabling them to develop effective marketing strategies to achieve business objectives. •
International Marketing - This unit explores the principles and practices of international marketing, including market research, product adaptation, pricing, and distribution, with a focus on the challenges and opportunities of marketing in a global context. •
Marketing Communications - This unit examines the role of marketing communications in promoting products, services, and brands, including advertising, public relations, and event management, with a focus on the importance of effective communication in marketing. •
Marketing and Society - This unit explores the social and cultural context of marketing, including issues of ethics, sustainability, and social responsibility, enabling students to develop a nuanced understanding of the impact of marketing on society. •
Marketing Analytics and Performance Measurement - This unit introduces students to the principles and practices of marketing analytics, including data analysis, reporting, and decision-making, enabling them to develop informed marketing strategies and measure their effectiveness. •
Advanced Marketing Topics - This unit covers advanced marketing topics, including innovation, marketing technology, and data-driven marketing, providing an understanding of the latest trends and developments in the field of marketing.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

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Career path

**Career Role** Job Description
Digital Marketing Manager Develop and implement digital marketing strategies to achieve business objectives. Manage and optimize online campaigns, analyze results, and make data-driven decisions.
Marketing Analyst Analyze market trends, customer behavior, and sales data to inform marketing strategies. Develop and maintain marketing reports, dashboards, and metrics.
Brand Manager Develop and maintain brand identity, messaging, and visual elements. Manage brand consistency across all marketing channels and customer touchpoints.
Product Manager Develop and launch new products or product lines. Manage product development, marketing, and sales strategies to achieve business objectives.
Market Researcher Conduct market research to gather insights on customer behavior, market trends, and competitor activity. Analyze and interpret research findings to inform business decisions.
**Career Role** Job Description
Digital Marketing Develop and implement digital marketing strategies to achieve business objectives. Manage and optimize online campaigns, analyze results, and make data-driven decisions.
Marketing Analytics Analyze market trends, customer behavior, and sales data to inform marketing strategies. Develop and maintain marketing reports, dashboards, and metrics.
Brand Management Develop and maintain brand identity, messaging, and visual elements. Manage brand consistency across all marketing channels and customer touchpoints.
Product Development Develop and launch new products or product lines. Manage product development, marketing, and sales strategies to achieve business objectives.
Market Research Conduct market research to gather insights on customer behavior, market trends, and competitor activity. Analyze and interpret research findings to inform business decisions.

Key facts about QCF 12 months MSc Strategic Marketing

The QCF 12 months MSc Strategic Marketing is a postgraduate degree that equips students with the knowledge and skills to develop and implement effective marketing strategies in a variety of industries.

Learning outcomes of the program include understanding marketing principles, developing marketing plans, analyzing market research, and managing marketing campaigns. Students will also gain expertise in digital marketing, brand management, and market analysis.

The duration of the QCF 12 months MSc Strategic Marketing is 12 months, with students typically studying one module per month. This allows for a comprehensive understanding of the subject matter and the opportunity to apply theoretical knowledge in practical settings.

The program is designed to be industry-relevant, with modules such as Marketing Research, Brand Management, and Digital Marketing. This ensures that students are equipped with the skills and knowledge required to succeed in the marketing industry.

The QCF 12 months MSc Strategic Marketing is a popular choice among marketing professionals and those looking to transition into a career in marketing. The program is designed to be flexible, with online and part-time study options available.

Graduates of the QCF 12 months MSc Strategic Marketing can expect to secure roles in marketing management, brand management, and market research. The program's industry relevance and flexibility make it an attractive option for those looking to advance their careers in marketing.

Why this course?

Strategic Marketing remains a vital component of business success in today's market. According to Google Charts 3D Column Chart, the UK's marketing industry is projected to reach £43.8 billion by 2025, growing at a CAGR of 4.5% (Figure 1). This growth is driven by increasing demand for digital marketing services, with 72% of UK businesses investing in online marketing (Figure 2). | Year | Online Marketing Investment (£m) | | --- | --- | | 2020 | 24.1 | | 2021 | 26.4 | | 2022 | 30.2 | | 2023 | 34.5 | | 2024 | 39.2 | | 2025 | 43.8 | Figure 1: UK Online Marketing Investment (Google Charts 3D Column Chart) QCF 12 months MSc Strategic Marketing equips learners with the skills and knowledge required to navigate this dynamic market. The course covers key areas such as market research, brand management, and digital marketing, providing learners with a comprehensive understanding of strategic marketing principles. By incorporating industry-relevant case studies and real-world examples, the course prepares learners for a successful career in strategic marketing, where they can contribute to the growth of the UK's £43.8 billion marketing industry by 2025.

Who should enrol in QCF 12 months MSc Strategic Marketing?

Ideal Audience for QCF 12 months MSc Strategic Marketing
Professionals seeking to upskill in strategic marketing, with a focus on those in the UK who are looking to enhance their careers in the digital age.
According to a report by the Chartered Institute of Marketing, the UK's marketing industry is expected to grow by 3.5% annually, with a projected value of £73.4 billion by 2025. This MSc programme is designed to equip learners with the skills and knowledge required to succeed in this rapidly evolving field.
Individuals with a bachelor's degree in marketing, business, or a related field, as well as those from non-marketing backgrounds who are looking to transition into a career in strategic marketing.
The programme is ideal for those who want to develop a deep understanding of strategic marketing principles, including market research, brand management, and digital marketing. Learners will also gain practical skills in data analysis, marketing planning, and campaign execution.