• ## Price of Level 6 Diploma in Sales and Marketing Course **Module 1: Introduction to Sales and Marketing** • • Defining Sales and Marketing • • The Sales Cycle • • The Marketing Mix • • Customer Relationship Management (CRM) **Module 2: Prospecting and Lead Generation** • • Identifying Lead Sources • • Lead Qualification • • Lead Scoring • • Cold Calling and Emailing • • Social Media Marketing **Module 3: Sales Techniques and Strategies** • • Building Rapport and Trust • • Active Listening • • Negotiation Skills • • Closing Deals • • Handling Objections **Module 4: Marketing Communication and Promotion** • • Developing a Marketing Strategy • • Creating Effective Presentations • • Writing Compelling Copy • • Utilizing Social Media Platforms • • Managing Email Marketing Campaigns **Module 5: Sales Management and Leadership** • • Setting Sales Goals and Objectives • • Motivating and Coaching Sales Teams • • Building a Strong Sales Culture • • Handling Performance Issues • • Leading Cross-functional Teams **Module 6: Negotiation and Closing** • • Understanding Negotiation Principles • • Effective Communication During Negotiations • • Handling Difficult Conversations • • Closing Deals and Signing Contracts **Module 7: Customer Service and Retention** • • Defining Customer Service Standards • • Providing Excellent Customer Service • • Handling Customer Complaints and Feedback • • Building Customer Loyalty **Module 8: Digital Marketing Fundamentals** • • Search Engine Optimization (SEO) • • Pay-Per-Click (PPC) Advertising • • Social Media Marketing • • Content Marketing • • Email Marketing **Module 9: Advanced Sales and Marketing Concepts** • • Predictive Analytics for Sales • • Market Research and Analysis • • Lead Generation Strategies • • Customer Journey Mapping • • Data-Driven Marketing **Module 10: Sales and Marketing Ethics and Legal Considerations** • • Understanding Ethical Sales Practices • • Legal Responsibilities of Sales Professionals • • Avoiding Conflicts of Interest • • Building a Strong Reputation **Bonus Module: Sales and Marketing Tools and Resources** • • Essential CRM Software • • Social Media Management Tools • • Content Creation Software • • Marketing Automation Tools

Assessment

The assessment is done via submission of assignment. There are no written exams.