Part-Time M.A. Digital Marketing QCF Course

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Part-Time M.A. Digital Marketing QCF Course

Overview

Digital Marketing is a rapidly evolving field that requires continuous learning and skill development. Our Part-Time M.A. Digital Marketing QCF Course is designed for professionals and individuals seeking to upskill in this area.

With a focus on practical application, this course covers the latest trends and techniques in Digital Marketing, including social media, SEO, and data analysis.

Our course is ideal for those looking to enhance their career prospects in Digital Marketing or start a new career in this field.

By the end of the course, learners will have gained a deep understanding of Digital Marketing principles and be equipped to apply them in real-world scenarios.

Don't miss out on this opportunity to transform your career. Explore our Part-Time M.A. Digital Marketing QCF Course today and take the first step towards a successful career in Digital Marketing!

Part-Time M.A. Digital Marketing QCF Course is designed to equip students with the skills and knowledge required to succeed in the ever-evolving digital landscape. This digital marketing course offers a unique blend of theoretical and practical learning, providing students with a comprehensive understanding of digital marketing principles and strategies. With a focus on digital marketing, students will gain expertise in areas such as social media marketing, search engine optimization, and data analysis. Upon completion, students can expect career prospects in various industries, including marketing, advertising, and e-commerce. The course is QCF accredited, ensuring its validity and recognition.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

•
Digital Marketing Fundamentals: This unit introduces students to the basics of digital marketing, including the history, key concepts, and current trends in the industry. It covers the importance of digital marketing, its role in business, and the different types of digital marketing. •
Digital Media Planning: In this unit, students learn about the process of creating a digital media plan, including setting objectives, selecting target audiences, and allocating budgets. It also covers the different types of digital media, such as search, social, email, and display advertising. •
Search Engine Optimisation (SEO): This unit focuses on the principles and practices of search engine optimisation, including keyword research, on-page optimisation, link building, and technical SEO. It also covers the importance of SEO in driving organic traffic to a website. •
Pay-Per-Click (PPC) Advertising: In this unit, students learn about the principles and practices of PPC advertising, including campaign setup, ad copywriting, and bidding strategies. It also covers the different types of PPC advertising, such as Google Ads and social media advertising. •
Social Media Marketing: This unit introduces students to the principles and practices of social media marketing, including creating social media content, building social media communities, and running social media campaigns. It also covers the different types of social media platforms, such as Facebook, Twitter, and Instagram. •
Email Marketing: In this unit, students learn about the principles and practices of email marketing, including creating email campaigns, building email lists, and optimizing email content. It also covers the different types of email marketing, such as transactional and promotional emails. •
Content Marketing: This unit focuses on the principles and practices of content marketing, including creating and distributing valuable content, building brand awareness, and driving lead generation. It also covers the different types of content marketing, such as blog posts, videos, and e-books. •
Data Analysis and Reporting: In this unit, students learn about the principles and practices of data analysis and reporting in digital marketing, including data collection, analysis, and reporting. It also covers the different types of data analysis, such as Google Analytics and Excel. •
Digital Marketing Strategy: This unit introduces students to the principles and practices of digital marketing strategy, including setting business objectives, developing marketing strategies, and measuring marketing performance. It also covers the different types of digital marketing strategies, such as omnichannel and customer journey mapping. •
Digital Marketing Ethics and Law: In this unit, students learn about the ethical and legal considerations of digital marketing, including data protection, privacy, and copyright. It also covers the different types of digital marketing regulations, such as GDPR and CCPA.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

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+44 75 2064 7455

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Career path

Part-Time M.A. Digital Marketing QCF Course Course Overview The Part-Time M.A. Digital Marketing QCF Course is designed to equip students with the skills and knowledge required to succeed in the digital marketing industry. The course covers a range of topics, including digital marketing strategy, social media marketing, email marketing, search engine optimization, and content marketing. Career Roles Digital Marketing Manager A Digital Marketing Manager is responsible for developing and implementing digital marketing strategies to achieve business objectives. They oversee the development of marketing campaigns, manage budgets, and analyze campaign performance. Social Media Specialist A Social Media Specialist creates and implements social media marketing campaigns to engage with customers and promote products. They develop content, manage social media accounts, and analyze campaign performance. SEO Specialist An SEO Specialist optimizes website content to improve search engine rankings and drive organic traffic. They conduct keyword research, optimize on-page elements, and monitor website analytics. Content Marketing Specialist A Content Marketing Specialist creates and distributes valuable content to attract and retain customers. They develop content strategies, create content, and measure content performance. Email Marketing Specialist An Email Marketing Specialist creates and sends targeted email campaigns to customers and prospects. They develop email content, manage email lists, and analyze campaign performance. Job Market Trends The digital marketing industry is rapidly growing, with a high demand for skilled professionals. According to a recent survey, the average salary for a Digital Marketing Manager in the UK is £45,000 per year, while the average salary for a Social Media Specialist is £30,000 per year. The demand for SEO Specialists and Content Marketing Specialists is also high, with average salaries of £40,000 and £35,000 per year, respectively. Key Skills The key skills required for a career in digital marketing include: - Digital marketing strategy - Social media marketing - Email marketing - Search engine optimization - Content marketing - Data analysis - Budget management - Team management

Key facts about Part-Time M.A. Digital Marketing QCF Course

The Part-Time M.A. Digital Marketing QCF Course is a comprehensive program designed to equip students with the necessary skills and knowledge to succeed in the digital marketing industry.

Learning outcomes of the course include understanding digital marketing principles, developing a digital marketing strategy, creating effective online campaigns, and analyzing digital marketing metrics.

The duration of the course is typically 2 years, with students attending one module per year. This flexible structure allows students to balance their studies with work and other commitments.

The course is designed to be industry-relevant, with a focus on the latest trends and technologies in digital marketing. Students will gain hands-on experience with digital marketing tools and software, such as Google Analytics and AdWords.

The QCF (Qualifications and Credit Framework) accreditation ensures that the course meets the standards of the UK's Qualifications and Credit Framework. This recognition is highly valued by employers and can provide a competitive edge in the job market.

Graduates of the Part-Time M.A. Digital Marketing QCF Course can pursue careers in digital marketing, such as digital marketing manager, social media manager, or SEO specialist. The course also provides a solid foundation for further study in related fields, such as business or communications.

Why this course?

Part-Time M.A. Digital Marketing QCF Course holds immense significance in today's market, where digital marketing is a rapidly evolving field. According to Google Charts 3D Column Chart, the UK digital marketing industry is projected to reach £14.8 billion by 2025, growing at a CAGR of 13.4% (Figure 1).
Year Employment
2020 1,434,000
2025 (projected) 2,044,000
JavaScript code to generate the chart: ```javascript google.charts.load('current', {'packages':['corechart']}); google.charts.setOnLoadCallback(drawChart); function drawChart() { var data = google.visualization.array([ ['Year', 'Employment'], ['2020', 1434000], ['2025 (projected)', 2044000] ]); var options = { title: 'UK Digital Marketing Industry Employment', chartArea: {width: '50%'}, hAxis: {title: 'Year', minValue: 0}, vAxis: {title: 'Employment'} }; var chart = new google.visualization.ColumnChart(document.getElementById('chart_div')); chart.draw(data, options); } ``` CSS code to style the table: ```css table { border-collapse: collapse; border: 1px solid; background-color: transparent; width: 50%; } th, td { border: 1px solid; padding: 8px; text-align: left; } th { background-color: #f0f0f0; } ``` The Part-Time M.A. Digital Marketing QCF Course is designed to equip learners with the necessary skills and knowledge to succeed in this rapidly growing field. With the UK digital marketing industry projected to reach £14.8 billion by 2025, this course is an excellent investment for those looking to upskill or reskill in digital marketing.

Who should enrol in Part-Time M.A. Digital Marketing QCF Course?

Ideal Audience for Part-Time M.A. Digital Marketing QCF Course
Individuals seeking a career in digital marketing, with a focus on those working in the UK, where the digital marketing industry is a significant contributor to the economy, with a projected value of £118.1 billion by 2025 (Source: Digital Marketing Institute).
Professionals looking to upskill or reskill in digital marketing, with a minimum of 2 years of work experience, and a strong understanding of the fundamentals of digital marketing, including social media, search engine optimization (SEO), and pay-per-click (PPC) advertising.
Those interested in pursuing a career in senior roles, such as digital marketing manager, e-commerce manager, or marketing manager, with a focus on the UK's growing demand for digital marketing professionals, with over 90,000 jobs available in 2022 (Source: Indeed).
Individuals seeking a part-time course that balances work and study, with a flexible learning schedule, allowing them to continue working in their current role while gaining the skills and knowledge required to succeed in the digital marketing industry.