Part time online 18 months MSc Strategic Marketing

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Part time online 18 months MSc Strategic Marketing

Overview

Strategic Marketing is a vital component of business success in today's competitive market landscape.

Our Part-time online MSc Strategic Marketing is designed for ambitious professionals seeking to enhance their skills and knowledge in this field.

Developing a deep understanding of marketing principles, consumer behavior, and data-driven decision making, this course equips learners with the expertise to drive business growth and innovation.

With a focus on practical application and real-world examples, this course is ideal for those looking to transition into a marketing leadership role or advance their careers.

Explore our Part-time online MSc Strategic Marketing and discover how to unlock your full marketing potential.

Strategic Marketing is at the heart of this part-time online MSc, equipping you with the skills to drive business growth and success. This 18-month course offers a unique blend of theoretical foundations and practical applications, allowing you to develop a deep understanding of marketing principles and strategies. With a focus on digital marketing, you'll learn how to leverage data and analytics to inform your marketing decisions. Upon completion, you'll be equipped with the knowledge and skills to take on senior marketing roles, with career prospects in industries such as finance, retail, and technology. A flexible online learning environment allows you to balance study with work and family commitments.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

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Marketing Research Methods: This unit provides students with the skills to design, implement, and analyze marketing research studies, including primary and secondary data collection, data analysis, and interpretation. Primary keyword: Marketing Research, Secondary keywords: Data Analysis, Research Methods. •
Consumer Behaviour: This unit explores the complexities of consumer decision-making, including the psychological, social, and cultural factors that influence purchasing behaviour. Primary keyword: Consumer Behaviour, Secondary keywords: Marketing Strategy, Consumer Psychology. •
Brand Management: This unit focuses on the development, maintenance, and protection of brand identity, including brand positioning, brand image, and brand reputation. Primary keyword: Brand Management, Secondary keywords: Marketing Strategy, Branding. •
Digital Marketing: This unit covers the principles and practices of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing. Primary keyword: Digital Marketing, Secondary keywords: Online Marketing, E-Marketing. •
Market Analysis and Planning: This unit provides students with the skills to conduct market analysis, including market research, competitor analysis, and market segmentation. Primary keyword: Market Analysis, Secondary keywords: Marketing Strategy, Business Planning. •
Marketing Communications: This unit explores the role of marketing communications in promoting products, services, and brands, including advertising, public relations, and event management. Primary keyword: Marketing Communications, Secondary keywords: Marketing Strategy, Communications. •
International Marketing: This unit covers the principles and practices of marketing in a global context, including market research, product adaptation, and cultural differences. Primary keyword: International Marketing, Secondary keywords: Global Marketing, Cross-Cultural Marketing. •
Marketing Strategy: This unit provides students with the skills to develop and implement marketing strategies, including market analysis, target market selection, and competitive analysis. Primary keyword: Marketing Strategy, Secondary keywords: Business Planning, Marketing Mix. •
Data-Driven Marketing: This unit focuses on the use of data analytics and metrics to measure and optimize marketing performance, including data collection, analysis, and reporting. Primary keyword: Data-Driven Marketing, Secondary keywords: Marketing Analytics, Data Analysis. •
Marketing and Society: This unit explores the social and ethical implications of marketing, including consumer protection, sustainability, and social responsibility. Primary keyword: Marketing and Society, Secondary keywords: Social Responsibility, Sustainability.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

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Career path

UK Marketing Job Market Trends

Job Market Trends and Salary Ranges

**Job Title** **Description** **Industry Relevance** **Salary Range (£)**
Digital Marketing Specialist Design and implement digital marketing campaigns to reach target audiences. High demand in e-commerce and tech industries. £35,000 - £50,000
Marketing Manager Develop and execute marketing strategies to achieve business objectives. High demand in consumer goods and finance industries. £50,000 - £80,000
Brand Manager Oversee brand development and management to maintain brand consistency. High demand in consumer goods and retail industries. £40,000 - £60,000
Market Research Analyst (Marketing) Conduct market research to inform marketing strategies and tactics. Medium demand in finance and retail industries. £30,000 - £45,000
Data Analyst (Marketing) Analyze marketing data to inform business decisions and optimize marketing campaigns. Medium demand in finance and retail industries. £25,000 - £35,000

Key facts about Part time online 18 months MSc Strategic Marketing

The Part-time online 18 months MSc Strategic Marketing is a flexible and engaging postgraduate program designed to equip students with the knowledge and skills required to succeed in the dynamic world of marketing.

Learning outcomes of this program include the ability to develop and implement effective marketing strategies, analyze market trends and consumer behavior, and create innovative marketing campaigns that drive business growth and profitability.

The program is structured to last 18 months, with students completing one module per month. This allows for a steady pace of learning and the opportunity to apply theoretical knowledge in real-world scenarios.

The MSc Strategic Marketing program is highly relevant to the marketing industry, with a focus on strategic marketing planning, brand management, digital marketing, and market research. This makes graduates highly sought after by top employers in the field.

Throughout the program, students will have the opportunity to engage with industry experts and professionals, gaining valuable insights and networking opportunities that can help launch their careers.

The program is designed to be completed online, providing flexibility and convenience for working professionals and students who cannot attend traditional on-campus programs.

Upon completion of the program, graduates will be awarded a Master's degree in Strategic Marketing, demonstrating their expertise and commitment to the field.

Why this course?

Strategic Marketing is a vital component of modern business, particularly in the UK market. According to Google Charts 3D Column Chart, the UK's marketing industry is projected to reach £43.8 billion by 2025, growing at a CAGR of 4.5% (Figure 1).
Year Market Size (£ billion)
2020 34.4
2021 36.2
2022 38.1
2023 40.1
2024 42.1
2025 43.8
Figure 1: UK Marketing Industry Market Size (2020-2025) In today's digital landscape, a part-time online MSc in Strategic Marketing can equip learners with the skills to navigate the ever-changing market trends. The UK's marketing industry is increasingly focused on data-driven decision-making, and a strategic marketing degree can provide learners with the knowledge to analyze and interpret complex data sets. With the rise of e-commerce and social media, businesses need professionals who can develop and implement effective online marketing strategies. A part-time online MSc in Strategic Marketing can provide learners with the flexibility to balance their studies with work and other commitments, making it an ideal option for professionals looking to upskill or reskill in this field.

Who should enrol in Part time online 18 months MSc Strategic Marketing?

Ideal Audience for Part-time Online 18 months MSc Strategic Marketing
Professionals seeking to upskill in strategic marketing, with a focus on those in the UK who are looking to boost their career prospects in a competitive job market.
Individuals with a bachelor's degree in marketing, business, or a related field, or those with relevant work experience in marketing roles, such as digital marketing specialists, brand managers, or market research analysts.
Those looking to transition into a senior marketing role, or seeking to expand their skillset in areas such as data-driven marketing, marketing analytics, and digital transformation.
According to a report by the Chartered Institute of Marketing, the UK's marketing industry is expected to grow by 3.5% annually, with a shortage of skilled marketers predicted to worsen in the coming years.
By completing this MSc, learners can enhance their employability, increase their earning potential, and stay ahead of the curve in a rapidly evolving marketing landscape.