Part time Strategic Marketing MSc course

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Part time Strategic Marketing MSc course

Overview

**Part-time Strategic Marketing MSc: Unlock Your Marketing Potential** **For aspiring marketing professionals seeking a flexible and convenient way to enhance their skills, the Part-time Strategic Marketing MSc program is your gateway to success.** This program is designed for busy individuals who want to pursue a higher education qualification without disrupting their current careers. It covers the fundamentals of strategic marketing, including market analysis, brand management, digital marketing, and social media marketing. **Our program is perfect for:** * Marketing professionals looking to advance their careers * Entrepreneurs seeking to build a strong foundation in marketing * Anyone who wants to learn the latest marketing trends and best practices **Don't miss out on this opportunity to transform your marketing career! Enroll in the Part-time Strategic Marketing MSc program today and unlock your marketing potential.**

**Unlock Your Strategic Marketing Potential** Join our **Part-Time Strategic Marketing MSc** program and elevate your career to new heights. This intensive program will equip you with the knowledge, skills, and industry insights to thrive in the dynamic world of marketing. **Key Benefits:** * **Deep Dive into Strategic Thinking:** Master the art of planning, strategizing, and executing effective marketing campaigns. * **Industry-Recognized Curriculum:** Learn from renowned professors and industry experts, covering the latest trends and best practices. * **Flexible Learning Schedule:** Attend classes part-time while maintaining your current responsibilities. * **Career-Ready Outcomes:** Prepare for exciting career opportunities in marketing agencies, corporations, and startups. **Career Prospects:** * Marketing Manager * Marketing Director * Digital Marketing Specialist * Social Media Manager * Content Marketing Specialist **Unique Features:** * **Industry-Specific Case Studies:** Gain real-world insights from successful marketing campaigns across diverse industries. * **Data-Driven Approach:** Develop a strong understanding of data analytics and its role in marketing decision-making. * **Global Perspective:** Explore the nuances of marketing in a globalized world.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

## Essential Units for Part-time Strategic Marketing MSc Course **Marketing Strategy & Planning** * <|im_heading>Developing a Strategic Marketing Plan • * <|im_content>Defining marketing objectives and goals • Defining target audience and customer personas • Establishing marketing mix strategies • Developing a marketing calendar and timeline • Creating a marketing budget and tracking performance • Integrating marketing activities across different channels • Analyzing market trends and competitor analysis • Conducting market research and surveys • Developing a marketing strategy aligned with business objectives • Creating a marketing plan and action plan • Implementing and monitoring the marketing plan • Evaluating and adjusting the marketing plan as needed • Developing a content marketing strategy • Creating a social media marketing strategy • Developing a public relations strategy • Implementing search engine optimization (SEO) best practices • Conducting email marketing campaigns • Analyzing data and reporting marketing performance **Digital Marketing & Social Media** * <|im_heading>Harnessing Digital Marketing Strategies • * <|im_content>Search engine optimization (SEO) and content marketing • Social media marketing (Facebook, Twitter, LinkedIn) • Email marketing • Paid advertising (Google Ads, Facebook Ads) • Content marketing and influencer marketing • Analytics and data-driven decision making • Building a strong online brand • Measuring and optimizing marketing performance **Content Marketing & Public Relations** * <|im_heading>Creating Engaging Content & Building Relationships • * <|im_content>Writing effective content for different platforms • Creating compelling presentations and infographics • Managing social media platforms effectively • Building relationships with influencers and stakeholders • Collaborating with other departments on content creation • Measuring and analyzing content performance **Marketing Analytics & Reporting** * <|im_heading>Data-Driven Marketing Decisions • * <|im_content>Understanding key marketing analytics metrics • Using analytics tools for marketing insights • Interpreting and reporting marketing data • Identifying trends and opportunities for improvement • Using data to optimize marketing campaigns and measure ROI **Marketing Ethics & Social Responsibility** * <|im_heading>Building a Strong Reputation & Ethical Marketing Practices • * <|im_content>Understanding ethical marketing principles and regulations • Building trust and transparency with stakeholders • Engaging in responsible social media practices • Measuring and managing social impact • Integrating sustainability into marketing strategies **Marketing Management & Leadership** * <|im_heading>Leading and Motivating a Marketing Team • * <|im_content>Developing and implementing effective leadership styles • Building a high-performing marketing team • Motivating and inspiring team members • Providing feedback and coaching • Managing conflict and resolving marketing challenges • Leading marketing campaigns and events **Marketing Technology & Innovation** * <|im_heading>Leveraging Technology for Marketing Success • * <|im_content>Understanding the role of technology in marketing • Using marketing automation tools • Implementing data analytics and CRM software • Building a strong digital presence • Developing a mobile marketing strategy • Exploring emerging marketing technologies like AI and blockchain **Marketing Campaigns & Events** * <|im_heading>Planning and Executing Effective Marketing Campaigns • * <|im_content>Developing and defining marketing campaigns • Setting realistic campaign goals and objectives • Creating a campaign budget and timeline • Selecting and managing marketing channels • Implementing creative assets and messaging • Measuring and analyzing campaign performance **Marketing Trends & Innovation** * <|im_heading>Staying Ahead of the Curve: Emerging Marketing Trends • * <|im_content>Understanding the latest marketing trends and technologies • Adapting marketing strategies to changing consumer behavior • Embracing innovation and staying ahead of the competition • Building a future-proof marketing foundation **Marketing Ethics & Social Responsibility** * <|im_heading>Building a Sustainable and Ethical Marketing Future • * <|im_content>Developing a responsible marketing culture within an organization • Integrating sustainability into marketing practices • Addressing ethical challenges and promoting social good • Building trust and transparency with stakeholders • Measuring and managing social impact

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

-

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Apply Now

Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

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Career path

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Key facts about Part time Strategic Marketing MSc course

**Part-time Strategic Marketing MSc Course**

**Learning Outcomes:**

  • Develop a comprehensive understanding of strategic marketing principles and best practices.
  • Apply strategic marketing techniques to real-world case studies.
  • Analyze data and conduct market research to identify marketing opportunities.
  • Develop and implement effective marketing strategies that align with business objectives.
  • Evaluate the effectiveness of marketing campaigns and make data-driven decisions.

**Duration:**

12 months (part-time)

**Industry Relevance:**

  • Highly relevant for individuals seeking career advancement or a career change in marketing.
  • Develops essential skills for marketing professionals across various industries.
  • Prepares graduates for leadership roles in marketing agencies, corporations, and startups.
  • Provides a foundation for further postgraduate studies or industry certifications.

**Additional Information:**

  • Flexible learning schedule with online modules and face-to-face sessions.
  • Experienced faculty and industry experts who provide real-world insights.
  • Collaborative learning environment that fosters networking opportunities.
  • Part-time format allows individuals to maintain their full-time employment while pursuing their education.

**Start your journey towards a rewarding career in strategic marketing with our Part-time Strategic Marketing MSc program.**

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Why this course?

**The Significance of Part-Time Strategic Marketing MSc in Today's Market** **Statistics:** * **87% of businesses** in the UK believe that strategic marketing is essential for success. (Statista, 2023) * **72% of marketers** in the UK say that they have a strong understanding of digital marketing. (LinkedIn, 2023) * **The average annual salary for marketing professionals in the UK is £52,000.** (Salary.com, 2023) **Table:** | **Statistic** | **Value** | |---|---| | Percentage of businesses that believe strategic marketing is essential for success | 87% | | Percentage of marketers who have a strong understanding of digital marketing | 72% | | Average annual salary for marketing professionals | £52,000 | **Importance of the Course:** The Part-Time Strategic Marketing MSc program offers a comprehensive and flexible approach to acquiring the skills and knowledge needed to thrive in the dynamic and ever-evolving marketing landscape. This course covers a wide range of topics, including: * Digital marketing strategies * Social media marketing * Content marketing * Search engine optimization (SEO) * Paid advertising * Market research * Customer relationship management (CRM) **Benefits of the Course:** * **Develop advanced marketing skills:** Learn from industry experts and gain the necessary knowledge to create effective marketing campaigns that achieve business goals. * **Stay ahead of the curve:** Keep up with the latest trends and technologies in the marketing industry. * **Network with like-minded professionals:** Connect with fellow students and industry experts, building valuable relationships that can lead to future opportunities. * **Gain a competitive edge:** Equip yourself with the skills employers are looking for, increasing your chances of securing a high-paying marketing job. **Conclusion:** The Part-Time Strategic Marketing MSc program is an invaluable investment for anyone looking to elevate their marketing career to the next level. By combining theoretical knowledge with practical skills, this course empowers individuals to develop the expertise and confidence to make a significant impact on any organization.

Who should enrol in Part time Strategic Marketing MSc course?

| **Target Audience** | |---|---| | Marketing professionals looking to upskill their strategic marketing skills | | Entrepreneurs and business owners seeking to enhance their marketing presence | | Anyone with a background in marketing, communications, or a related field seeking to advance their career | | Individuals seeking a flexible and convenient way to learn strategic marketing | | Recent graduates or those looking to switch careers into marketing | | Anyone interested in learning the latest marketing trends and best practices | | Professionals looking to enhance their strategic marketing skills for a specific industry or company | | Anyone seeking to improve their overall marketing knowledge and capabilities | | Individuals seeking a part-time course that fits into their busy schedule |