## Essential Units for Part-time Master Management International Marketing Course **Marketing Strategy & Planning** * <|im_unit_heading>Defining Marketing Objectives and Strategies
* <|im_unit_heading>Market Analysis: Identifying Target Audience and Competitors
* <|im_unit_heading>Developing a Marketing Mix: Product, Price, Place, and Promotion Strategies
* <|im_unit_heading>Creating a Marketing Plan: Setting Goals, Objectives, and Action Steps
* <|im_unit_heading>Implementing Marketing Strategies: Tracking and Measuring Results **Digital Marketing** * <|im_unit_heading>Search Engine Optimization (SEO): Optimizing for Relevant Keywords
* <|im_unit_heading>Social Media Marketing: Building Brand Awareness and Engagement
* <|im_unit_heading>Content Marketing: Creating Engaging and Shareable Content
* <|im_unit_heading>Email Marketing: Building Relationships and Driving Leads
* <|im_unit_heading>Paid Advertising: Targeting Specific Audiences and Increasing Reach **Social Media Marketing** * <|im_unit_heading>Creating Engaging Social Media Content
* <|im_unit_heading>Building a Social Media Community: Engaging with Followers and Building Relationships
* <|im_unit_heading>Social Listening: Monitoring Brand Reputation and Industry Trends
* <|im_unit_heading>Social Analytics: Tracking and Measuring Social Media Performance
* <|im_unit_heading>Social Media Advertising: Targeting and Optimizing for Maximum Reach **Content Marketing** * <|im_unit_heading>Creating High-Quality Content: Writing, Editing, and Visual Storytelling
* <|im_unit_heading>Content Distribution: Sharing Content Across Multiple Platforms
* <|im_unit_heading>Content Marketing Metrics: Tracking and Measuring Content Performance
* <|im_unit_heading>Content Optimization: Optimizing Content for Search Engines and Audience Engagement
* <|im_unit_heading>Creating a Content Marketing Strategy: Aligning with Business Goals **Customer Relationship Management (CRM)** * <|im_unit_heading>Understanding Customer Journey and Touchpoints
* <|im_unit_heading>CRM Software: Managing Customer Relationships and Interactions
* <|im_unit_heading>Lead Generation: Attracting and Capturing Potential Customers
* <|im_unit_heading>Customer Relationship Management: Building Strong Relationships and Increasing Loyalty
* <|im_unit_heading>Customer Service and Support: Handling Inquiries and Complaints Effectively **Additional Units** * <|im_unit_heading>Marketing Ethics and Social Responsibility
* <|im_unit_heading>International Marketing: Cultural Considerations and Global Strategies
* <|im_unit_heading>Data Analytics for Marketing: Using Data to Make Informed Decisions
* <|im_unit_heading>Marketing Automation: Streamlining Marketing Processes and Improving Efficiency
* <|im_unit_heading>Marketing Trends and Innovation: Staying Ahead of the Curve

Assessment

The assessment is done via submission of assignment. There are no written exams.