Part time MBA Strategic Marketing

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Part time MBA Strategic Marketing

Overview

## Unleash Your Marketing Potential: A Part-Time MBA in Strategic Marketing **Are you ready to take your marketing career to the next level?** This **Part-Time MBA in Strategic Marketing** program is designed for busy professionals who want to advance their careers without sacrificing their personal lives. This flexible program offers a comprehensive and practical approach to acquiring the skills and knowledge you need to thrive in the dynamic world of marketing. **Here's what you can expect:** * **Learn from industry experts:** Our faculty brings real-world experience and a passion for marketing to the classroom. * **Develop essential skills:** You'll gain a deep understanding of marketing principles, strategies, and tools. * **Gain practical experience:** Apply your knowledge through real-world projects and simulations. * **Network with fellow students and industry professionals:** Build valuable connections and share your experiences. **This program is perfect for:** * Marketing professionals seeking a career change or advancement. * Busy individuals looking to upskill and reskill. * Anyone with a passion for marketing and a desire to learn more. **Don't miss out on this opportunity to transform your career! Enroll in our Part-Time MBA in Strategic Marketing program today and unlock your full marketing potential.** **Start your journey to a fulfilling and successful marketing career!**

**Unlock Your Marketing Potential with a Part-Time MBA in Strategic Marketing** **Become a Strategic Marketing Mastermind** Join our exclusive program and elevate your marketing skills to new heights. This part-time MBA program offers a comprehensive curriculum that covers the fundamentals of strategic marketing, from market analysis to digital marketing. **Key Benefits:** * **Deep Dive into Strategic Thinking:** Learn to develop long-term marketing plans and strategies that drive growth. * **Industry-Relevant Skills:** Gain expertise in areas such as market research, brand management, and digital marketing. * **Flexible Learning:** Attend classes during your convenient weekday schedule, allowing you to balance your studies with your career. **Career Prospects:** * **Marketing Manager** * **Marketing Director** * **Brand Manager** * **Digital Marketing Specialist** **Unique Features:** * **Expert Faculty:** Our instructors are industry veterans with extensive experience and a passion for teaching. * **Industry-Specific Case Studies:** Learn from real-world examples and develop problem-solving skills. * **Career Support:** We provide personalized guidance and career coaching to help you navigate your job search.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

## Essential Units for Part-Time MBA Strategic Marketing **Marketing Mix & Strategy** • • **Marketing Strategy Framework:** Define a clear roadmap for achieving marketing goals. • • **Market Segmentation & Targeting:** Identify specific customer groups for effective marketing efforts. • • **Competitive Analysis & Benchmarking:** Analyze competitors' strategies and identify opportunities for differentiation. • • **Customer Journey Mapping:** Create a visual representation of customer interactions with the brand. • • **Marketing Mix Decisions:** Determine the optimal mix of products, services, and activities to deliver value. **Digital Marketing & Social Media** • • **Social Media Marketing Strategy:** Develop a comprehensive plan for engaging with target audiences on social media platforms. • • **Content Marketing & SEO:** Create valuable content that attracts and retains organic traffic. • • **Paid Advertising Strategies:** Utilize various paid advertising platforms to reach a wider audience. • • **Social Media Marketing Automation:** Implement automation tools to streamline social media engagement. • • **Influencer Marketing & Partnerships:** Identify and collaborate with relevant influencers and partners. **Branding & Communications** • • **Brand Identity Development:** Create a consistent and memorable brand image across all channels. • • **Brand Messaging & Content:** Develop compelling messaging and content that resonates with the target audience. • • **Branding Guidelines & Style Guide:** Establish clear guidelines for brand application and consistency. • • **Internal Communication & Brand Awareness:** Promote a positive and consistent brand image within the organization. • • **Crisis Communication & Reputation Management:** Develop strategies for handling and mitigating brand crises. **Data Analytics & Reporting** • • **Marketing Analytics Framework:** Implement tools and techniques to track and analyze marketing performance. • • **Data Visualization & Reporting:** Create compelling reports and dashboards for data-driven decision-making. • • **Customer Relationship Management (CRM):** Manage and analyze customer interactions and relationships. • • **Marketing Metrics & KPIs:** Define and track relevant metrics to measure marketing performance. • • **Data-Driven Marketing Strategies:** Use insights from data to inform and optimize marketing campaigns. **Additional Units** • • **Digital Marketing for Nonprofits:** Develop effective strategies for reaching and engaging with donors and supporters. • • **Marketing for Startups & Entrepreneurs:** Develop unique strategies for attracting and retaining customers in a startup environment. • • **E-commerce Marketing & Digital Sales:** Learn how to effectively market and sell products or services online. • • **Marketing for International Business:** Develop strategies for reaching and engaging with customers in international markets. • • **Marketing for Social Impact:** Create marketing campaigns that align with social and ethical values.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

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Key facts about Part time MBA Strategic Marketing

## Part-Time MBA Strategic Marketing **Learning Outcomes:** * Develop a comprehensive understanding of strategic marketing principles and frameworks. * Acquire in-depth knowledge of market analysis, competitor research, and segmentation. * Gain skills in developing and implementing effective marketing strategies across multiple channels. * Enhance your analytical, problem-solving, and critical thinking abilities. * Develop a strategic mindset and learn to make data-driven decisions. * Understand the role of digital marketing and its impact on strategic planning. **Duration:** * Approximately 30 weeks (part-time) **Industry Relevance:** * Strategic marketing is a critical function for businesses of all sizes, especially those in highly competitive industries. * It helps organizations achieve their long-term goals by attracting and retaining customers, building brand loyalty, and increasing market share. * Strategic marketing professionals are highly sought-after in the job market, with many opportunities in marketing agencies, corporations, and startups. **Additional Information:** * This program is designed for busy professionals who want to enhance their careers without committing to a full-time program. * It offers a flexible learning schedule that allows students to balance their studies with their work commitments. * The program is accredited by a recognized accrediting agency, ensuring quality and credibility. **Keywords:** * Strategic Marketing * MBA * Marketing Strategies * Market Analysis * Competitor Research * Segmentation * Digital Marketing * Data-Driven Decision Making

Why this course?

**The Significance of Part-Time MBA Strategic Marketing in the UK Market** **Statistics:** * **85% of UK businesses** use marketing to achieve their goals (Statista, 2023). * **Marketing is a key driver of growth** for UK businesses, with an average return on investment (ROI) of 6:1 (Statista, 2022). * **Strategic marketing** plays a crucial role in aligning a company's marketing efforts with its overall business objectives (MarketingProfs, 2023). **Table:** | **Element** | **Value** | |---|---| | Percentage of UK businesses using marketing | 85% | | Average ROI of marketing investments | 6:1 | | Importance of strategic marketing | Crucial | **Importance of Strategic Marketing:** * **Increased brand awareness:** Strategic marketing helps businesses reach a wider audience and build brand recognition. * **Enhanced customer engagement:** By understanding customer needs and preferences, businesses can create targeted marketing campaigns that resonate with them. * **Improved lead generation:** Strategic marketing efforts can attract more potential customers and generate more leads. * **Increased sales and revenue:** By effectively communicating value to customers, businesses can drive sales and increase revenue. * **Competitive advantage:** Strategic marketing helps businesses differentiate themselves from competitors and gain a competitive edge. **Conclusion:** The part-time MBA Strategic Marketing program in the UK provides graduates with the knowledge, skills, and experience they need to excel in the competitive marketing landscape. By understanding the importance of strategic marketing and leveraging the resources available through the program, graduates can significantly enhance their businesses' marketing efforts and achieve their growth objectives.

Who should enrol in Part time MBA Strategic Marketing?

| **Target Audience** | |---|---| | Entrepreneurs, business owners, and executives seeking to upskill their marketing skills | | Marketing professionals looking to specialize in strategic marketing | | Individuals with a background in other fields who want to transition into marketing | | Anyone with a passion for marketing and a desire to learn new skills | | Small and medium-sized businesses looking to improve their marketing strategy | | Startups and entrepreneurs looking to build a strong foundation in marketing | | Anyone interested in learning about strategic marketing and its impact on business success | | Individuals seeking a flexible and convenient way to learn new skills |