## Essential Units for Online QCF Level 7 Diploma in Business and Marketing Strategy **Marketing Management** * <|im_heading>Fundamentals of Marketing Management * <|im_content>Defining Marketing Objectives and Strategies
* <|im_content>Market Analysis and Research
* <|im_heading>Marketing Mix: 7Ps of Marketing * <|im_content>Product and Service Development
* <|im_content>Pricing and Promotion Strategies
* <|im_heading>Digital Marketing Fundamentals * <|im_content>Search Engine Optimization (SEO)
* <|im_content>Social Media Marketing
* <|im_heading>Marketing Analytics and Reporting * <|im_content>Data Analytics for Marketing
* <|im_content>Reporting and Insights
**Digital Marketing** * <|im_heading>Search Engine Optimization (SEO) * <|im_content>Keyword Research and Targeting
* <|im_content>On-Page Optimization: Meta Tags, Titles, and Content
* <|im_content>Off-Page Optimization: Backlink Building and Social Engagement
* <|im_heading>Social Media Marketing * <|im_content>Facebook Marketing
* <|im_content>Instagram Marketing
* <|im_content>Twitter Marketing
* <|im_heading>Content Marketing * <|im_content>Blog Writing and Content Strategy
* <|im_content>Email Marketing: Strategies and Automation
* <|im_heading>Paid Advertising * <|im_content>Search Engine Marketing (SEM)
* <|im_content>Social Media Advertising (SMM)
**Branding and Communications** * <|im_heading>Brand Strategy and Identity * <|im_content>Developing a Brand Personality and Voice
* <|im_content>Brand Positioning and Value Proposition
* <|im_heading>Integrated Marketing Communications * <|im_content>Branding Guidelines and Style Guide
* <|im_content>Marketing Campaigns and Promotions
* <|im_heading>Public Relations and Crisis Management * <|im_content>Social Responsibility and Corporate Social Responsibility
* <|im_heading>Integrated Marketing Communications (IMC) * <|im_content>Branding in Digital Age
* <|im_heading>Effective Communication * <|im_content>Writing for Different Audiences
**Additional Units** * <|im_heading>Marketing Analytics and Reporting * <|im_content>Data Analytics for Marketing
* <|im_content>Reporting and Insights
* <|im_heading>Marketing Technology and Tools * <|im_content>Marketing Automation and Artificial Intelligence
* <|im_heading>Marketing Ethics and Social Responsibility * <|im_content>Marketing Trends and Innovations

Assessment

The assessment is done via submission of assignment. There are no written exams.