## Essential Units for Online Part-time M.A. Digital Marketing Course **Marketing Fundamentals** * <|im_heading>Introduction to Digital Marketing
* <|im_content>Overview of the digital marketing landscape, key channels, and terminology.
* <|im_content>Search Engine Optimization (SEO): Understanding keywords, backlinks, and ranking factors.
* <|im_content>Pay-Per-Click (PPC) Advertising: Targeting your audience with precise keywords and bids.
* <|im_content>Social Media Marketing: Building brand awareness and engaging with your audience.
**Content Marketing** * <|im_heading>Creating Engaging Content for Different Platforms
* <|im_content>Writing effective blog posts, articles, and social media posts.
* <|im_content>Creating compelling infographics and presentations.
* <|im_content>Video marketing: Types of videos, best practices for creating engaging videos.
* <|im_content>Content repurposing: Turning existing content into different formats.
**Social Media Marketing** * <|im_heading>Building a Strong Social Media Presence
* <|im_content>Creating engaging social media content and engaging with your audience.
* <|im_content>Running social media ads to reach a wider audience.
* <|im_content>Social media analytics: Tracking your social media performance and making data-driven decisions.
* <|im_content>Social media listening: Monitoring online conversations about your brand and industry. **Email Marketing** * <|im_heading>Harnessing the Power of Email Marketing
* <|im_content>Building an email list and nurturing leads.
* <|im_content>Writing effective email campaigns and automating workflows.
* <|im_content>Email analytics: Tracking your email marketing performance and making data-driven decisions. **Analytics and Reporting** * <|im_heading>Understanding Data and Measuring Success
* <|im_content>Using analytics tools to track website traffic, social media performance, and email marketing results.
* <|im_content>Creating reports and dashboards to monitor your marketing performance and make informed decisions.
* <|im_content>Integrating analytics with other marketing tools for a comprehensive view of your marketing efforts. **Advanced Marketing Topics** * <|im_heading>Exploring Cutting-edge Digital Marketing Trends
* <|im_content>Search Engine Marketing (SEM): Paid advertising strategies and best practices.
* <|im_content>Social Commerce: Integrating online and offline sales channels.
* <|im_content>Content Marketing Automation: Tools and strategies for automating content creation.
* <|im_content>Conversion Rate Optimization (CRO): Optimizing your website and landing pages for conversions.

Assessment

The assessment is done via submission of assignment. There are no written exams.