## Essential Units for Online MSc in Strategic Marketing Top up **Marketing Management** * <|im_heading>Fundamentals of Marketing Management * <|im_content>Introduction to Marketing, Marketing Mix, Marketing Strategies, Market Research, Consumer Behavior, Marketing Ethics, Digital Marketing, Social Media Marketing, Integrated Marketing, Marketing Analytics, Strategic Planning, Marketing Campaigns, Marketing Communications, Global Marketing, Marketing Research Methods **Digital Marketing** * <|im_heading>Digital Marketing Fundamentals * <|im_content>Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Social Media Marketing (Facebook, Twitter, LinkedIn), Content Marketing, Email Marketing, Analytics, Conversion Rate Optimization (CRO), Digital Advertising Strategies, Social Media Marketing Strategies, Influencer Marketing, Content Marketing Strategies, Search Engine Marketing (SEM), Mobile Marketing, Digital Marketing Tools, Data Analytics for Marketing **Branding and Communications** * <|im_heading>Branding and Communications * <|im_content>Brand Identity, Brand Positioning, Brand Management, Corporate Social Responsibility (CSR), Branding Guidelines, Brand Management Tools, Brand Communication Strategies, Integrated Marketing Communications, Brand Storytelling, Crisis Communication, Corporate Social Responsibility (CSR), Brand Management Software, Social Media Marketing Strategies, Influencer Marketing, Content Marketing Strategies, Brand Design, Brand Management, Digital Marketing Strategies **Marketing Analytics and Data Science** * <|im_heading>Marketing Analytics and Data Science * <|im_content>Descriptive Statistics, Inferential Statistics, Data Analysis for Marketing, Marketing Research Methods, Data Visualization, Predictive Analytics, Customer Segmentation, Market Research, Data-Driven Marketing, Predictive Analytics, Customer Journey Analytics, Marketing Analytics Tools, Data Analytics for Business Intelligence, Data Analytics for Marketing, Predictive Analytics, Customer Journey Analytics **Marketing Strategy and Planning** * <|im_heading>Marketing Strategy and Planning * <|im_content>Marketing Planning Process, SWOT Analysis, Porter's Five Forces, Marketing Mix Strategies, Target Market, Marketing Objectives, Marketing Strategies, Marketing Tactics, Marketing Mix, Integrated Marketing Plan, Marketing Budget, Marketing Implementation, Marketing Control, Marketing Metrics, Marketing Reporting, Marketing Strategy Updates, Marketing Plan Review, Marketing Mix Optimization, Digital Marketing Strategy, Market Research Methods, Data-Driven Marketing, Predictive Analytics, Customer Journey Analytics **Marketing Campaigns and Implementation** * <|im_heading>Marketing Campaigns and Implementation * <|im_content>Campaign Planning, Campaign Budgeting, Campaign Measurement, Campaign Reporting, Campaign Optimization, Integrated Marketing Campaigns, Multi-Channel Marketing, Social Media Marketing Campaigns, Email Marketing Campaigns, Content Marketing Campaigns, Search Engine Marketing Campaigns, Crisis Communication, Event Marketing, Public Relations, Influencer Marketing, Content Marketing Campaigns, Campaign Measurement, Campaign Reporting, Campaign Optimization **Marketing Technology and Innovation** * <|im_heading>Marketing Technology and Innovation * <|im_content>Artificial Intelligence (AI) in Marketing, Big Data Analytics, Marketing Automation, Customer Relationship Management (CRM), Marketing Automation Tools, Chatbots, Virtual Reality (VR), Augmented Reality (AR), Marketing Technology Trends, Marketing Innovation, Digital Marketing Strategies, Data Analytics for Marketing, Predictive Analytics, Customer Journey Analytics

Assessment

The assessment is done via submission of assignment. There are no written exams.