Online MBA International Business Course 12 Month

• Globalization and International Business Environment
• This unit introduces students to the concept of globalization, its impact on international business, and the role of governments, institutions, and organizations in shaping the global business environment. Key concepts include global value chains, international trade agreements, and the effects of globalization on economies and societies. • International Marketing Strategies
• This unit focuses on the marketing strategies employed by companies operating in international markets. Students learn about market research, segmentation, targeting, and positioning (STP), as well as the role of branding, advertising, and pricing in international marketing. Primary keyword: International Marketing. • Export Management and Logistics
• This unit explores the processes involved in exporting goods and services, including export planning, financing, and risk management. Students also learn about international logistics, transportation, and supply chain management. Secondary keywords: Export Management, International Logistics. • International Financial Management
• This unit covers the financial aspects of international business, including foreign exchange management, risk management, and international financial reporting. Students learn about exchange rates, currency risk, and the impact of exchange rates on financial performance. Primary keyword: International Financial Management. • Human Resource Management in Multinational Companies
• This unit examines the human resource management challenges faced by multinational companies operating in diverse cultural contexts. Students learn about cultural intelligence, leadership, and organizational behavior in a global context. Secondary keywords: Human Resource Management, Multinational Companies. • International Strategic Management
• This unit introduces students to the strategic management of international businesses, including the analysis of global opportunities and threats, the development of international strategies, and the implementation of these strategies. Primary keyword: International Strategic Management. • Global Supply Chain Management
• This unit focuses on the management of global supply chains, including sourcing, procurement, and logistics. Students learn about global supply chain risk management, sustainability, and the impact of technology on supply chain management. Secondary keywords: Global Supply Chain Management, Supply Chain Risk Management. • International Trade Law and Regulation
• This unit explores the legal framework governing international trade, including trade agreements, customs regulations, and intellectual property protection. Students learn about the role of international organizations, such as the World Trade Organization (WTO), in shaping international trade law. Primary keyword: International Trade Law. • E-commerce and Digital Marketing for International Business
• This unit introduces students to the principles of e-commerce and digital marketing in the context of international business. Students learn about online marketplaces, digital marketing strategies, and the role of social media in international marketing. Secondary keywords: E-commerce, Digital Marketing. • International Business Ethics and Sustainability
• This unit examines the ethical and sustainability challenges faced by international businesses, including cultural differences, environmental impact, and social responsibility. Students learn about the importance of corporate social responsibility, stakeholder engagement, and sustainable business practices. Primary keyword: International Business Ethics.

Assessment

The assessment is done via submission of assignment. There are no written exams.