Online MA in Marketing Management

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Online MA in Marketing Management

Overview

**Online MA in Marketing Management** **For aspiring marketing professionals seeking a dynamic career path, this online program is your gateway to success.** This comprehensive program covers the essential principles and best practices of marketing management, equipping you with the skills to excel in a competitive industry. **Target Audience:** * Marketing professionals seeking career advancement * Individuals looking to switch careers into marketing * Anyone with a passion for marketing and a desire to learn **Course Highlights:** * Digital Marketing Strategies * Social Media Marketing * Content Marketing * Market Research * Advertising and Public Relations * Data Analytics for Marketing **Start your journey towards a fulfilling and rewarding career in marketing today! Enroll now and unlock your potential!**

**Unlock the World of Marketing with Online MA in Marketing Management** **Become a Marketing Mastermind** This comprehensive program equips you with the skills and knowledge to thrive in the dynamic world of marketing. Gain a deep understanding of marketing principles, strategies, and technologies. **Career-Defining Opportunities** * Marketing Manager * Digital Marketing Specialist * Social Media Manager * Content Marketing Specialist * Market Research Analyst **Unique Features** * **Industry-Recognized Curriculum:** Developed by industry experts, ensuring relevance and practical application. * **Flexible Learning Schedule:** Choose online classes that fit your busy lifestyle. * **Expert Mentorship:** Receive personalized guidance and support from industry professionals. * **Career Support Services:** Access job placement assistance and career resources to help you land your dream job. **Start Your Marketing Journey Today!** Enroll in our Online MA in Marketing Management program and embark on a transformative journey to become a marketing powerhouse. (2)

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

## Essential Units for Online MA in Marketing Management **Content Creation & Strategy** • • **Content Marketing Strategy:** Define your content marketing goals and objectives, identify your target audience, and develop a content calendar. • • **SEO for Marketers:** Learn about search engine optimization (SEO), including keyword research, on-page and off-page optimization, and content marketing. • • **Content Writing for Marketing:** Master the art of writing compelling and engaging content for various marketing channels. **Data & Analytics** • • **Data Analytics for Marketers:** Explore data analytics tools and techniques to track and analyze marketing performance. • • **Market Research Methods:** Learn about different research methods, surveys, interviews, and focus groups. • • **Data Visualization for Marketing:** Master the art of creating clear and compelling data visualizations. **Marketing Automation & Technology** • • **Marketing Automation Tools:** Explore various marketing automation tools and platforms to streamline your workflow. • • **Social Media Marketing Automation:** Learn how to automate social media interactions and campaigns. • • **Email Marketing Automation:** Master the art of crafting and sending effective email campaigns. **Social Media & Community Management** • • **Social Media Marketing Strategy:** Develop a comprehensive social media marketing strategy aligned with your overall marketing goals. • • **Social Media Listening & Analytics:** Learn how to actively listen to your audience and analyze social media data. • • **Building a Brand Online:** Create a strong online presence and engage with your target audience. **Marketing Strategy & Planning** • • **Marketing Mix Strategy:** Understand the 4Ps of marketing (product, price, place, and promotion) and how to optimize them for maximum impact. • • **Marketing Campaigns & Events:** Learn how to develop and execute effective marketing campaigns and events. • • **Marketing Budget & Resource Management:** Master the art of managing your marketing budget and resources effectively. **Additional Units** • • **Content Marketing for Marketers:** Explore the specific strategies and tactics for content marketing in the marketing context. • • **Marketing Analytics for Beginners:** Learn the basics of marketing analytics and how to interpret data. • • **Marketing Ethics & Compliance:** Understand and adhere to relevant marketing ethics and compliance standards.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

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:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

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Key facts about Online MA in Marketing Management

## Online MA in Marketing Management An Online MA in Marketing Management is a flexible and convenient way to acquire a comprehensive understanding of the dynamic and ever-evolving world of marketing. This program offers a comprehensive curriculum designed to equip you with the skills and knowledge needed to thrive in a competitive job market. **Learning Outcomes:** * Analyze and interpret market trends and consumer behavior. * Develop and implement effective marketing strategies. * Utilize data analytics tools and techniques to track and measure marketing performance. * Create compelling content that resonates with target audiences. * Manage and optimize online marketing campaigns. * Understand the legal and ethical considerations of marketing. * Develop a strong foundation in digital marketing tools and technologies. **Duration:** The Online MA in Marketing Management program typically takes 12-18 months to complete, depending on the chosen format and pace. **Industry Relevance:** This program is highly relevant to individuals seeking careers in various marketing-related fields, including: * Digital Marketing Manager * Social Media Manager * Content Marketing Specialist * Marketing Research Analyst * Public Relations Specialist * Marketing Manager * Entrepreneurs **Additional Information:** * This program is offered by reputable universities and institutions with strong industry partnerships. * It provides students with the opportunity to learn from industry experts and receive personalized feedback on their assignments. * Graduates of this program can pursue various career opportunities in marketing, including entry-level positions and senior management roles. **Start your journey towards a rewarding career in marketing with an Online MA in Marketing Management.**

Why this course?

**The Significance of Online Marketing (MA) in the UK** The UK's online marketing industry is a powerhouse, with a thriving landscape of businesses and brands leveraging digital channels to reach their target audience. According to the 2023 Digital Marketing Association (DMA) Digital Economy Report, UK businesses spent a staggering £11.2 billion on online marketing, demonstrating its immense potential to drive growth and success. **Statistics:** * **82% of UK adults** use the internet, with 54.5 million actively engaging with social media platforms. (DMA, 2023) * **34% of marketers** in the UK have a background in digital marketing. (LinkedIn, 2023) * **The average cost per click (CPC)** for paid search advertising on Google in the UK is £3.54, with an average conversion rate of 2.33%. (Google Ads, 2023) **The Rise of Online Marketing:** The UK's digital landscape is highly competitive, with businesses vying for attention in a sea of content. However, online marketing offers a plethora of opportunities to connect with potential customers, build brand awareness, and drive conversions. **Key Trends:** * **Artificial Intelligence (AI):** AI-powered tools are revolutionizing marketing, automating tasks, providing insights, and optimizing campaigns. * **Social Media Marketing (SMM):** Engaging with customers on social media platforms is crucial for building relationships, fostering engagement, and driving brand loyalty. * **Content Marketing:** Creating valuable and informative content that resonates with target audiences is essential for attracting and retaining customers. * **Search Engine Optimization (SEO):** Optimizing websites and content for relevant keywords is vital for organic search visibility and increased website traffic. **Conclusion:** Online marketing is an indispensable tool for businesses and brands in the UK, offering vast opportunities to reach a vast audience, build brand awareness, and drive growth. By embracing online marketing strategies, businesses can unlock the full potential of the digital landscape and achieve their marketing goals.

Who should enrol in Online MA in Marketing Management?

| **Target Audience** | |---|---| | Marketing professionals looking to upskill or switch careers into marketing | | Recent graduates with a degree in marketing, communications, or a related field | | Business owners and entrepreneurs seeking to enhance their marketing skills | | Anyone with a passion for marketing and a desire to learn new skills | | Marketing agencies and freelancers looking to hire talented individuals | | Anyone interested in pursuing a career in marketing, advertising, or related fields | | Individuals seeking to improve their career prospects and earn a higher salary | | Anyone looking to learn the latest marketing trends and best practices | | Professionals looking to enhance their marketing skills for a specific industry or sector | | Anyone seeking to advance their career in marketing and reach a higher level |