## Essential Units for Online Diploma Course in Strategic Marketing MBA **Marketing Fundamentals** * <|im_heading>Fundamentals of Marketing
* <|im_content>Introduction to Marketing, Market Research, Consumer Behavior, Marketing Mix, and more.
**Strategic Planning** * <|im_heading>Strategic Planning for Success
* <|im_content>SWOT analysis, Porter's Five Forces, market segmentation, and strategic decision-making.
**Digital Marketing Strategy** * <|im_heading>Harnessing Digital Technologies for Marketing
* <|im_content>Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, social media marketing, and content marketing.
**Customer Relationship Management (CRM)** * <|im_heading>Building Strong Customer Relationships
* <|im_content>Lead generation, nurturing, customer segmentation, and relationship management tools.
**Marketing Analytics and Reporting** * <|im_heading>Data-Driven Marketing Decisions
* <|im_content>Analytics tools, marketing dashboards, and reporting techniques for insights and optimization.
**Social Media Marketing** * <|im_heading>Mastering Social Media for Business
* <|im_content>Social media platforms, content creation, community building, and social analytics.
**Integrated Marketing Communications (IMC)** * <|im_heading>Unifying Marketing Efforts for Maximum Impact
* <|im_content>Traditional and digital marketing channels, integrated campaigns, and multi-channel marketing strategies.
**Marketing Ethics and Social Responsibility** * <|im_heading>Navigating Ethical and Social Marketing Practices
* <|im_content>Data privacy, ethical marketing, social responsibility, and responsible advertising.
**Strategic Leadership and Management** * <|im_heading>Leadership and Management for Marketing Success
* <|im_content>Effective leadership styles, team building, motivation, and strategic decision-making.
**Marketing Trends and Innovation** * <|im_heading>Staying Ahead of the Curve: Emerging Marketing Trends
* <|im_content>Artificial intelligence, blockchain, virtual reality, and other transformative technologies impacting marketing.
**Marketing Case Studies and Real-World Applications** * <|im_heading>Learn from Industry Leaders: Case Studies in Strategic Marketing
* <|im_content>Analyzing successful marketing campaigns, best practices, and lessons learned from real-world examples.
**Marketing Global Perspective** * <|im_heading>Marketing Across Cultures and Languages
* <|im_content>Global marketing strategies, cultural nuances, and adapting to diverse markets.
**Marketing Analytics and Reporting** * <|im_heading>Advanced Analytics and Reporting Techniques for Marketing
* <|im_content>Advanced analytics tools, data visualization, and reporting for strategic decision-making.
**Marketing Technology and Automation** * <|im_heading>Harnessing Technology for Marketing Automation
* <|im_content>Marketing automation tools, CRM integration, social media marketing automation, and data analytics automation.
**Marketing Measurement and ROI** * <|im_heading>Measuring and Maximizing Marketing ROI
* <|im_content>Return on investment (ROI), marketing mix analysis, and optimizing marketing strategies for maximum return.
**Marketing Trends and Innovation** * <|im_heading>Emerging Marketing Trends and Innovation
* <|im_content>Artificial intelligence, blockchain, virtual reality, and other transformative technologies impacting marketing.

Assessment

The assessment is done via submission of assignment. There are no written exams.