## Essential Units for Online Course in Business Management Level 7
**Marketing & Sales Unit**
<|im_heading>Marketing Fundamentals
<|im_content>
Defining marketing objectives and strategies
Developing a marketing plan and budget
Utilizing various marketing channels (e.g., social media, email marketing, content marketing)
Measuring and analyzing marketing performance
<|im_heading>Sales Fundamentals
<|im_content>
Defining different sales roles and their responsibilities
Developing effective sales techniques and strategies
Building strong customer relationships
Negotiating and closing deals
Managing objections and closing deals
<|im_heading>Digital Marketing Unit
<|im_content>
Understanding the digital landscape and its impact on marketing
Utilizing digital marketing channels (e.g., SEO, PPC, social media)
Creating engaging content for various platforms
Measuring and analyzing digital marketing performance
<|im_heading>Social Media Marketing Unit
<|im_content>
Defining social media marketing objectives and strategies
Building a social media presence and engaging with followers
Creating and sharing valuable content
Measuring and analyzing social media performance
<|im_heading>Content Marketing Unit
<|im_content>
Defining content marketing objectives and strategies
Creating high-quality content that attracts and engages the target audience
Developing a content calendar and publishing content consistently
Measuring and analyzing content marketing performance
<|im_heading>Email Marketing Unit
<|im_content>
Defining email marketing objectives and strategies
Building an email list and nurturing leads
Writing compelling email campaigns
Measuring and analyzing email marketing performance
<|im_heading>Customer Relationship Management Unit
<|im_content>
Defining customer relationship management (CRM) objectives and strategies
Managing customer interactions and building loyalty
Utilizing CRM tools for effective customer relationship management
Measuring and analyzing customer relationship management performance
<|im_heading>Data Analytics Unit
<|im_content>
Understanding basic data analytics concepts and tools
Using data analytics tools for marketing and sales decision-making
Interpreting and presenting data insights
Utilizing data analytics for continuous improvement
The assessment is done via submission of assignment. There are no written exams.