## Essential Units for Online BA Hons Business Management with Diploma Course
**Marketing & Communication**
<|im_heading>Fundamentals of Marketing
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Understanding market dynamics, consumer behavior, and digital marketing strategies.
Developing effective marketing plans and strategies.
Utilizing social media platforms for business promotion.
Creating compelling presentations and reports.
<|im_heading>Digital Marketing for Business
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Search engine optimization (SEO) and content marketing.
Social media marketing (Facebook, Instagram, LinkedIn).
Email marketing and automation.
Paid advertising (Google Ads, Facebook Ads).
Analytics and data-driven marketing.
<|im_heading>Branding & Public Relations
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Developing a strong brand identity and reputation.
Managing public relations and media relations.
Crisis communication and reputation management.
Social responsibility and sustainability initiatives.
<|im_heading>Digital Business & Entrepreneurship
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Understanding the digital landscape and online business models.
Entrepreneurship and starting a successful business.
Developing essential business skills (finance, accounting, marketing).
Managing online and offline operations.
<|im_heading>Data Analytics & Business Intelligence
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Collecting, analyzing, and interpreting data for insights.
Using data analytics tools and techniques.
Drawing meaningful conclusions from data.
Utilizing data insights for strategic decision-making.
<|im_heading>Business Management & Leadership
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Understanding organizational structures and management principles.
Developing leadership skills and communication strategies.
Managing human resources and team collaboration.
Developing strategic planning and decision-making skills.
Promoting ethical behavior and corporate social responsibility.
The assessment is done via submission of assignment. There are no written exams.