• ## Essential Units for Online BA Hons Business Management
• Top Up Course
• Marketing & Communication
• Fundamentals of Marketing and Communication
• Understanding the marketing mix (7Ps)
• Digital marketing strategies (SEO, PPC, social media)
• Content marketing and branding
• Customer relationship management (CRM)
• Market research and analysis
• Advertising and promotion techniques
• Effective communication skills for business professionals
• Developing Effective Marketing Strategies
• Setting SMART goals and objectives
• Creating effective marketing campaigns
• Utilizing social media platforms for business
• Managing email marketing campaigns
• Developing content marketing strategies
• Implementing advertising and promotion techniques
• Measuring and analyzing marketing performance
• Building a Strong Brand Image
• Defining brand identity and positioning
• Creating a compelling brand story
• Developing brand guidelines and messaging
• Building customer loyalty and trust
• Managing brand reputation and perception
• Leveraging social media for brand building
• Effective Sales & Lead Generation Strategies
• Understanding different sales techniques
• Lead generation methods (cold calling, social selling, content marketing)
• Negotiation and closing deals
• Building strong customer relationships
• Handling objections and closing deals
• Utilizing CRM systems for lead management
• Data Analytics for Business Success
• Introduction to data analytics and its applications
• Using data analytics tools and techniques
• Interpreting and analyzing data to make informed decisions
• Utilizing data analytics for marketing, sales, and operations
• Building data-driven culture within an organization
• Developing a Strategic Business Plan
• Defining business objectives and goals
• Conducting market research and competitor analysis
• Developing a financial plan and projections
• Creating an operational plan and workflow
• Implementing strategic change initiatives
• Managing risk and uncertainty
• Leading and Managing a Team
• Effective leadership styles and communication
• Building a high-performing team
• Motivating and inspiring team members
• Providing feedback and coaching
• Managing conflict and resolving disputes
• Developing effective team-building activities
• Ethics and Social Responsibility in Business
• Understanding ethical principles and corporate social responsibility
• Implementing ethical practices in the workplace
• Addressing ethical challenges and risks
• Promoting sustainability and social good
• Building a reputation for integrity and transparency
• Navigating the Regulatory Landscape
• Understanding relevant legal and regulatory frameworks
• Complying with data privacy and security regulations
• Understanding tax implications and financial reporting
• Implementing internal controls and risk management strategies
• Staying updated on regulatory changes and updates

Assessment

The assessment is done via submission of assignment. There are no written exams.