Online BA Hons Business Management Diploma Marketing Management

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Online BA Hons Business Management Diploma Marketing Management

Overview

Marketing Management is a vital component of business strategy, and this Online BA Hons Business Management Diploma is designed to equip learners with the skills to succeed in this field.

Developed for aspiring business professionals, this course provides a comprehensive understanding of marketing principles, including market research, brand management, and digital marketing.

Through a combination of lectures, assignments, and projects, learners will gain hands-on experience in creating effective marketing campaigns, analyzing market trends, and developing business plans.

With a focus on practical application, this course is ideal for those looking to launch or advance their careers in marketing management.

Explore the world of marketing management and take the first step towards a successful career. Visit our website to learn more and apply now!

Marketing Management is at the heart of any successful business strategy. Our Online BA Hons Business Management Diploma in Marketing Management equips you with the skills and knowledge to drive business growth and success. With a focus on practical application, you'll learn how to develop and implement effective marketing campaigns, analyze market trends, and manage budgets. Our course offers flexible online learning and industry-recognized accreditation, providing a solid foundation for a career in business management. Upon completion, you'll be equipped to take on senior roles in marketing, management, or entrepreneurship, with opportunities in various sectors.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

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Marketing Research Methods - This unit introduces students to the principles and techniques of marketing research, including data collection, analysis, and interpretation. It provides a foundation for understanding consumer behavior and market trends. •
Brand Management - This unit explores the role of branding in the marketing mix, including brand positioning, brand identity, and brand management strategies. It covers the importance of brand awareness, brand loyalty, and brand valuation. •
Digital Marketing Strategies - This unit focuses on the use of digital channels to promote products and services, including social media marketing, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising. It covers the latest trends and best practices in digital marketing. •
Market Analysis and Segmentation - This unit teaches students how to analyze markets, identify target audiences, and develop marketing strategies tailored to specific segments. It covers market research methods, market segmentation, and target marketing. •
Consumer Behavior and Psychology - This unit examines the psychological and social factors that influence consumer behavior, including attitudes, perceptions, and decision-making processes. It covers the role of marketing in shaping consumer behavior and preferences. •
Marketing Communications - This unit explores the role of communication in marketing, including advertising, public relations, and content marketing. It covers the principles of effective communication, message creation, and media planning. •
International Marketing - This unit introduces students to the principles and practices of marketing in a global context, including cultural differences, market research, and product adaptation. It covers the challenges and opportunities of marketing in a global economy. •
Marketing Management and Strategy - This unit provides an overview of marketing management and strategy, including market analysis, competitive analysis, and marketing planning. It covers the role of marketing in driving business growth and success. •
Entrepreneurship and Small Business Management - This unit explores the principles and practices of entrepreneurship and small business management, including business planning, finance, and marketing. It covers the challenges and opportunities of starting and running a small business. •
Marketing Metrics and Performance Measurement - This unit teaches students how to measure and evaluate marketing performance, including metrics, analytics, and data-driven decision-making. It covers the importance of data-driven marketing and the role of marketing metrics in driving business success.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

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Career path

**Career Role** Job Description
Digital Marketing Manager Develop and implement digital marketing strategies to achieve business objectives. Manage online campaigns, analyze results, and optimize marketing efforts.
Marketing Manager Oversee the development and execution of marketing plans to promote products or services. Manage marketing budgets, analyze market trends, and collaborate with cross-functional teams.
Business Development Manager Identify new business opportunities, develop strategic partnerships, and drive revenue growth. Analyze market trends, competitor activity, and customer needs to inform business decisions.
Product Manager Develop and launch new products or product features. Collaborate with cross-functional teams, analyze market trends, and prioritize product development based on customer needs and business objectives.
Brand Manager Develop and maintain brand identity, manage brand reputation, and create marketing campaigns to promote products or services. Analyze market trends, customer feedback, and competitor activity to inform brand strategy.

Key facts about Online BA Hons Business Management Diploma Marketing Management

The Online BA Hons Business Management Diploma in Marketing Management is a comprehensive course that equips students with the necessary skills and knowledge to succeed in the dynamic world of business management.

Learning outcomes of this course include developing a deep understanding of marketing principles, strategies, and techniques, as well as the ability to analyze complex business problems and develop effective solutions.

The duration of this course is typically 2 years, with students completing a series of modules that cover topics such as marketing research, brand management, and digital marketing.

Industry relevance is a key aspect of this course, with students learning from experienced industry professionals and gaining practical experience through projects and case studies.

Graduates of this course can expect to pursue careers in marketing management, business development, and entrepreneurship, with many employers seeking graduates with a strong understanding of marketing management principles and practices.

The Online BA Hons Business Management Diploma in Marketing Management is a highly regarded qualification that is recognized by employers and academic institutions alike, providing students with a solid foundation for a successful career in business management.

Throughout the course, students will develop a range of transferable skills, including critical thinking, problem-solving, and communication, which are highly valued by employers in the business and marketing sectors.

By studying this course, students can gain a competitive edge in the job market and achieve their career goals in business management and marketing management.

Why this course?

Marketing Management is a vital component of the Business Management Diploma, and its significance cannot be overstated in today's market. According to a report by the Chartered Institute of Marketing (CIM), the UK marketing industry is projected to reach £1.2 trillion by 2025, with a growth rate of 4.5% per annum.
Year Employment Rate
2020 1.3 million
2021 1.4 million
2022 1.5 million
2023 1.6 million
2024 1.7 million
2025 1.8 million
Google Charts 3D Column Chart:
The increasing demand for skilled marketing professionals is driven by the growing need for businesses to adapt to changing consumer behaviors and technological advancements. The Online BA Hons Business Management Diploma in Marketing Management equips learners with the necessary skills and knowledge to succeed in this dynamic industry. By understanding current trends and industry needs, learners can develop effective marketing strategies that drive business growth and success.

Who should enrol in Online BA Hons Business Management Diploma Marketing Management?

Ideal Audience for Online BA Hons Business Management Diploma in Marketing Management
Individuals seeking a career in marketing management, with a focus on business management, are the ideal audience for this online diploma.
Prospective learners should have a strong interest in business and marketing, with a minimum of 2-3 years of work experience in a related field, such as marketing, sales, or business administration.
In the UK, the demand for marketing professionals is high, with the Chartered Institute of Marketing (CIM) reporting that the industry is expected to grow by 10% by 2025, creating over 100,000 new job opportunities.
Individuals who have completed a business-related degree or have relevant work experience in a marketing or business role, but lack a formal qualification in marketing management, are also ideal candidates for this online diploma.
The online BA Hons Business Management Diploma in Marketing Management is designed to equip learners with the skills and knowledge required to succeed in a marketing management role, and is ideal for those looking to advance their careers or start a new career in marketing management.