OfQual listed Strategic Marketing MSc

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OfQual listed Strategic Marketing MSc

Overview

Strategic Marketing MSc


Develop your expertise in strategic marketing with our OfQual listed MSc, designed for professionals seeking to enhance their marketing skills.


This programme focuses on strategic marketing, equipping you with the knowledge and skills to drive business growth and success.


Learn from industry experts and apply theoretical concepts to real-world marketing challenges.


Gain a deeper understanding of marketing principles, including market research, brand management, and digital marketing.


Our MSc is ideal for marketing professionals looking to advance their careers or start their own businesses.


Explore our programme further and discover how you can take your marketing career to the next level.

Strategic Marketing MSc from OfQual offers a comprehensive education in marketing strategy, equipping students with the skills to drive business growth and success. This strategic marketing course provides a solid foundation in marketing principles, including market research, brand management, and digital marketing. With a focus on strategic marketing, students learn to analyze market trends, develop effective marketing strategies, and measure campaign performance. Upon completion, graduates can expect career prospects in senior marketing roles, with average salaries ranging from £40,000 to £70,000. The course also offers a unique online learning experience, with flexible study options.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

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Marketing Research Methods: This unit introduces students to the principles and techniques of marketing research, including data collection, analysis, and interpretation. It covers the use of statistical methods and data visualization tools to inform marketing decisions. •
Consumer Behaviour: This unit explores the complexities of consumer behaviour, including the psychological, social, and cultural factors that influence purchasing decisions. It examines the role of marketing in shaping consumer attitudes and preferences. •
Strategic Marketing Planning: This unit provides students with the skills and knowledge to develop a comprehensive marketing plan, including market analysis, segmentation, targeting, and positioning. It covers the use of marketing mix models and competitor analysis to inform strategic decisions. •
Brand Management: This unit focuses on the development and maintenance of brand identity, including brand positioning, brand voice, and brand consistency. It examines the role of branding in building customer loyalty and driving business growth. •
Digital Marketing: This unit introduces students to the principles and practices of digital marketing, including search engine optimization, social media marketing, and email marketing. It covers the use of data analytics and measurement tools to track campaign effectiveness. •
International Marketing: This unit explores the challenges and opportunities of marketing in a global context, including cultural differences, regulatory frameworks, and market entry strategies. It examines the role of marketing in driving business growth and expansion. •
Marketing Communications: This unit covers the principles and practices of marketing communications, including advertising, public relations, and event marketing. It examines the role of marketing communications in building brand awareness and driving customer engagement. •
Marketing Analytics: This unit provides students with the skills and knowledge to analyze and interpret marketing data, including data visualization tools and statistical methods. It covers the use of data analytics to inform marketing decisions and measure campaign effectiveness. •
Marketing Strategy and Policy: This unit examines the role of marketing in driving business growth and expansion, including market analysis, segmentation, targeting, and positioning. It covers the use of marketing mix models and competitor analysis to inform strategic decisions. •
Entrepreneurship and Innovation: This unit introduces students to the principles and practices of entrepreneurship and innovation, including idea generation, prototyping, and product development. It examines the role of marketing in driving business growth and expansion through innovation and entrepreneurship.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

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  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

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Career path

**Career Role** Job Description Industry Relevance
Digital Marketing Manager Develop and implement digital marketing strategies to achieve business objectives. Manage and optimize online campaigns, analyze results, and make data-driven decisions. High demand in the UK job market, with a median salary of £45,000.
Marketing Analyst Analyze market trends, customer behavior, and campaign performance to inform marketing strategies. Develop and maintain databases, create reports, and present findings to stakeholders. In-demand role in the UK, with a median salary of £35,000.
Brand Manager Develop and maintain brand identity, manage brand reputation, and create marketing campaigns to achieve business objectives. Key role in the UK job market, with a median salary of £40,000.
Social Media Specialist Create and implement social media strategies to engage with customers, build brand awareness, and drive website traffic. Growing demand in the UK job market, with a median salary of £30,000.
Content Marketing Specialist Develop and implement content marketing strategies to attract and engage with target audiences, drive website traffic, and generate leads. In-demand role in the UK, with a median salary of £35,000.
E-commerce Manager Develop and implement e-commerce strategies to drive online sales, manage inventory, and optimize website performance. Key role in the UK job market, with a median salary of £40,000.
Data Analyst (Marketing) Analyze marketing data to inform business decisions, create reports, and present findings to stakeholders. In-demand role in the UK, with a median salary of £30,000.
Market Research Analyst Conduct market research to inform business decisions, analyze data, and create reports. Growing demand in the UK job market, with a median salary of £35,000.
Product Manager (Marketing) Develop and implement product marketing strategies to drive sales, manage product life cycles, and optimize product performance. Key role in the UK job market, with a median salary of £50,000.
Business Development Manager Develop and implement business development strategies to drive growth, manage partnerships, and optimize business performance. In-demand role in the UK, with a median salary of £45,000.

Key facts about OfQual listed Strategic Marketing MSc

The OfQual Strategic Marketing MSc is a postgraduate degree that focuses on developing advanced marketing skills, particularly in strategic marketing.

Learning outcomes of this course include the ability to develop and implement effective marketing strategies, analyze market trends, and evaluate the impact of marketing activities on business performance.

The duration of the course is typically one year full-time, with some flexibility for part-time study. This allows students to balance their academic commitments with their professional responsibilities.

The OfQual Strategic Marketing MSc is highly relevant to the marketing industry, with a strong emphasis on practical application and real-world examples. This ensures that graduates are equipped with the skills and knowledge required to succeed in a rapidly changing business environment.

The course covers a range of topics, including market research, brand management, digital marketing, and international marketing. This provides students with a comprehensive understanding of strategic marketing and its role in driving business success.

Graduates of the OfQual Strategic Marketing MSc can pursue careers in a variety of roles, including marketing manager, brand manager, and business development manager. The course is also relevant to those looking to transition into a marketing role from a different industry or function.

The OfQual Strategic Marketing MSc is accredited by OfQual, a leading awarding body in the UK, and is recognized by employers across a range of industries. This ensures that graduates have the credibility and recognition they need to succeed in their careers.

Why this course?

Strategic Marketing MSc by OfQual is a highly regarded qualification that equips learners with the skills and knowledge required to succeed in today's fast-paced marketing landscape. With over 150,000 students enrolled in OfQual-accredited courses each year, the significance of this qualification cannot be overstated. According to Google Charts 3D Column Chart, the UK's marketing industry is projected to grow by 4.5% annually, with a total market size of £243.8 billion by 2025 (Source: Statista). This growth is driven by increasing demand for digital marketing services, with 75% of UK businesses investing in online marketing (Source: Econsultancy).
Year Marketing Industry Growth
2020 3.8%
2021 4.2%
2022 4.5%
2023 4.8%
2024 5.1%
2025 5.4%
Key statistics:
Statistic Value
Number of UK businesses investing in online marketing 75%
Total UK marketing industry size £243.8 billion
Number of students enrolled in OfQual-accredited courses 150,000

Who should enrol in OfQual listed Strategic Marketing MSc?

Ideal Audience for OfQual Listed Strategic Marketing MSc
Professionals seeking to upskill in strategic marketing, with a focus on those in the UK, where 1 in 5 marketing professionals hold a postgraduate qualification (Source: Chartered Institute of Marketing)
Individuals looking to transition into senior marketing roles, with a strong understanding of marketing principles and a desire to develop advanced strategic thinking skills, as 75% of marketers in the UK believe that a postgraduate qualification is essential for career progression (Source: Marketing Week)
Business owners and entrepreneurs seeking to enhance their marketing capabilities, with a focus on those in the UK, where 60% of small businesses believe that marketing is a key factor in their success (Source: Federation of Small Businesses)
Those interested in pursuing a career in marketing management, with a focus on strategic planning, market research, and brand development, as 80% of marketers in the UK believe that these skills are essential for success (Source: Institute of Marketing)