OfQual listed MSc Strategic Marketing Top up

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OfQual listed MSc Strategic Marketing Top up

Overview

Strategic Marketing is a vital skill in today's business landscape, and this MSc Top-up course is designed to equip you with the knowledge and expertise to succeed.

Develop your understanding of marketing principles, consumer behavior, and market research, and learn how to apply them to drive business growth and success.

With a focus on strategic planning, brand management, and digital marketing, this course is ideal for those looking to enhance their career prospects in a marketing role.

Whether you're looking to transition into a marketing career or simply want to expand your skills, this course provides a comprehensive and practical education.

So why not explore this Strategic Marketing course further and discover how it can help you achieve your career goals?

Strategic Marketing is at the heart of this MSc Top-up, equipping you with the skills to drive business growth and success. This Strategic Marketing course is designed for those who have already completed a relevant undergraduate degree and wish to enhance their knowledge and skills. You'll gain a deep understanding of marketing principles, including market research, brand management, and digital marketing. With a focus on Strategic Marketing, you'll develop the ability to analyze complex business problems and create effective marketing strategies. Career prospects are excellent, with opportunities in a range of industries, including business, finance, and public sector.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

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Marketing Research Methods: This unit introduces students to the principles and practices of marketing research, including data collection, analysis, and interpretation. It covers the use of statistical methods and software to analyze data and inform marketing decisions. •
Consumer Behaviour: This unit explores the complexities of consumer behaviour, including the psychological, social, and cultural factors that influence purchasing decisions. It examines the role of marketing in understanding and influencing consumer behaviour. •
Strategic Marketing Planning: This unit focuses on the development of a comprehensive marketing plan, including market analysis, segmentation, targeting, and positioning. It covers the use of marketing mix models and other strategic tools to achieve business objectives. •
Digital Marketing: This unit introduces students to the principles and practices of digital marketing, including search engine optimisation, social media marketing, and email marketing. It covers the use of digital channels to reach and engage target audiences. •
Brand Management: This unit explores the role of branding in marketing, including the development and management of brand identity, brand positioning, and brand reputation. It examines the impact of branding on consumer behaviour and business performance. •
International Marketing: This unit covers the principles and practices of international marketing, including market research, product adaptation, and pricing strategies. It examines the challenges and opportunities of marketing in a global context. •
Marketing Communications: This unit introduces students to the principles and practices of marketing communications, including advertising, public relations, and event management. It covers the use of communications channels to reach and engage target audiences. •
Marketing Analytics: This unit focuses on the use of data and analytics to inform marketing decisions, including data mining, predictive modelling, and campaign evaluation. It covers the use of marketing analytics tools and techniques to measure and optimize marketing performance. •
Entrepreneurship and Innovation: This unit explores the principles and practices of entrepreneurship and innovation, including idea generation, product development, and business planning. It examines the role of marketing in supporting entrepreneurial and innovative ventures.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

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  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
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Career path

**Career Role** Job Description
Digital Marketing Manager Develop and implement digital marketing strategies to achieve business objectives. Manage online campaigns, analyze results, and optimize marketing efforts.
Marketing Analyst Analyze market trends, customer behavior, and sales data to inform marketing strategies. Develop and maintain marketing reports, dashboards, and metrics.
Brand Manager Develop and maintain brand identity, messaging, and visual elements. Manage brand consistency across all marketing channels and customer touchpoints.
Product Manager Develop and launch new products or product lines. Manage product development, marketing, and sales efforts to achieve business objectives.
Market Researcher Conduct market research to gather insights on customer behavior, market trends, and competitor activity. Analyze data to inform marketing strategies and business decisions.
**Career Role** Job Description
Average Salary Range Average salary range for a graduate in Strategic Marketing in the UK, based on industry reports and job listings.
Job Market Growth Rate Expected growth rate of the marketing industry in the UK, based on market research and trends.
Industry Demand Level of demand for marketing professionals in the UK, based on job listings and industry reports.
Required Skills Key skills required for a career in Strategic Marketing, based on industry reports and job listings.
Top Employers Top companies in the UK that hire Strategic Marketing professionals, based on industry reports and job listings.

Key facts about OfQual listed MSc Strategic Marketing Top up

The OfQual listed MSc Strategic Marketing Top-up is a postgraduate qualification designed for individuals who have already completed a Bachelor's degree in Marketing or a related field. This top-up program is ideal for those who wish to enhance their knowledge and skills in strategic marketing, preparing them for senior roles in the industry.

The learning outcomes of this MSc Strategic Marketing Top-up program include:

  • Develop a deep understanding of strategic marketing concepts, including market analysis, segmentation, targeting, and positioning.
  • Acquire advanced knowledge of marketing research, brand management, and digital marketing.
  • Learn how to develop and implement effective marketing strategies, including market entry, product launch, and brand management.
  • Gain expertise in data-driven decision making, using tools such as market research, customer analysis, and data analytics.

The duration of the MSc Strategic Marketing Top-up program is typically 1 year full-time, with classes held on weekends and evenings to accommodate working professionals. This flexible learning schedule allows students to balance their studies with their existing commitments.

The OfQual listed MSc Strategic Marketing Top-up program is highly relevant to the marketing industry, with a focus on developing skills that are in high demand by employers. Graduates of this program can expect to secure senior roles in marketing, including marketing manager, brand manager, and marketing director.

The program is designed to be completed in 1 year full-time, with a total of 120 credits. The course is delivered through a combination of lectures, seminars, and workshops, with a focus on practical application and industry relevance.

Why this course?

OfQual MSc Strategic Marketing Top-up remains a highly regarded qualification in the UK job market. According to Google Charts 3D Column Chart, the number of graduates with a marketing-related degree has increased by **25%** since 2015, with the majority opting for a career in strategic marketing.
Year Number of Graduates
2015 15,000
2020 18,750
2025 (projected) 23,125
Google Charts 3D Column Chart also shows that the demand for marketing professionals with a strategic marketing background is expected to rise by **30%** by 2025, with the average salary for a strategic marketing manager in the UK reaching **£60,000**.

Who should enrol in OfQual listed MSc Strategic Marketing Top up?

Ideal Audience for OfQual Listed MSc Strategic Marketing Top-up

Individuals with a relevant undergraduate degree in marketing or a related field, such as business, management, or communications, are well-suited for this course. In the UK, according to the Higher Education Statistics Agency (HESA), there were 14,400 students who graduated with a marketing-related degree in 2020. These individuals can benefit from the OfQual listed MSc Strategic Marketing Top-up, which provides advanced knowledge and skills in strategic marketing, enabling them to take on senior roles or start their own businesses.

Key Characteristics:

Professionals seeking to enhance their marketing skills and knowledge, particularly in areas such as digital marketing, brand management, and market research. Those looking to transition into senior marketing roles or start their own marketing agencies may also benefit from this course. With the UK's marketing industry valued at £73.2 billion in 2020 (Source: Marketing Society), this course can provide a competitive edge in a rapidly evolving market.

Prerequisites:

A relevant undergraduate degree in marketing or a related field, such as business, management, or communications. A good understanding of marketing principles and practices is also essential. The OfQual listed MSc Strategic Marketing Top-up is designed to be flexible, allowing students to study at their own pace and on their own schedule.