OfQual listed Diploma in Marketing Management 24 months

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OfQual listed Diploma in Marketing Management 24 months

Overview

Diploma in Marketing Management is a 24-month course designed for ambitious individuals seeking to kick-start a career in marketing management.

Develop essential skills in marketing principles, market research, and campaign analysis to drive business growth and success.

Learn from industry experts and gain hands-on experience in digital marketing, brand management, and team leadership.

Gain a comprehensive understanding of marketing management and stay up-to-date with the latest industry trends and technologies.

Upon completion, you'll be equipped to take on a marketing management role and make a meaningful impact in a business setting.

Explore this Diploma in Marketing Management course and discover a rewarding career in marketing management. Visit our website to learn more and start your journey today!

Marketing Management is the foundation of a successful business, and our 24-month OfQual listed Diploma course is designed to equip you with the skills and knowledge to excel in this field. By studying Marketing Management, you'll gain a deep understanding of marketing principles, including market research, brand management, and digital marketing. This Marketing Management course offers a unique blend of theoretical and practical learning, with opportunities to apply your skills in real-world projects. Upon completion, you'll be equipped with the skills to secure a range of career opportunities in marketing management, including roles in business development, marketing analysis, and more.

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Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

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Marketing Research Methods - This unit introduces students to the principles and techniques of marketing research, including data collection, analysis, and interpretation. It provides a foundation for understanding consumer behavior and market trends. •
Consumer Behaviour - This unit explores the motivations, needs, and preferences of consumers, and how these factors influence purchasing decisions. It covers topics such as segmentation, targeting, and positioning. •
Marketing Communications - This unit focuses on the development and implementation of marketing communications strategies, including advertising, public relations, and digital marketing. It covers the principles of effective communication and the role of marketing in building brand awareness. •
Brand Management - This unit examines the management of brands, including brand positioning, brand identity, and brand reputation. It covers the importance of brand consistency and the role of marketing in maintaining brand equity. •
Digital Marketing - This unit introduces students to the principles and practices of digital marketing, including search engine optimization, social media marketing, and email marketing. It covers the latest trends and technologies in digital marketing. •
Marketing Strategy - This unit provides an overview of marketing strategy, including market analysis, segmentation, targeting, and positioning. It covers the development of marketing plans and the evaluation of marketing performance. •
Product Management - This unit explores the development and launch of new products, including product positioning, product life cycle, and product life cycle management. It covers the importance of product quality and customer satisfaction. •
Marketing Law and Ethics - This unit examines the legal and ethical issues in marketing, including consumer protection, data protection, and advertising regulations. It covers the importance of marketing compliance and the role of marketing in promoting social responsibility. •
International Marketing - This unit introduces students to the principles and practices of international marketing, including market research, product adaptation, and cultural differences. It covers the challenges and opportunities of marketing in a global economy. •
Marketing Analytics - This unit provides an introduction to marketing analytics, including data analysis, statistical methods, and data visualization. It covers the use of data to inform marketing decisions and measure marketing performance.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

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This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

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  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
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Career path

**Marketing Job Market Trends in the UK**

According to the latest job market trends, the demand for marketing professionals in the UK is on the rise. The following are some key statistics and career roles in the industry.

**Career Role** **Job Description** **Industry Relevance**
Digital Marketing Manager Responsible for developing and implementing digital marketing strategies to achieve business objectives. Highly relevant to the current digital landscape, with a focus on online marketing channels.
Marketing Manager Oversees the development and implementation of marketing campaigns to promote products or services. Essential for any business looking to increase brand awareness and drive sales.
Brand Manager Responsible for maintaining and enhancing the brand image and reputation. Critical for businesses looking to establish a strong brand identity.
Product Manager Oversees the development and launch of new products or services. Key role in driving business growth and innovation.
Business Development Manager Identifies and pursues new business opportunities to drive growth and revenue. Essential for businesses looking to expand their customer base and increase revenue.

Key facts about OfQual listed Diploma in Marketing Management 24 months

The OfQual listed Diploma in Marketing Management is a 24-month full-time course designed to equip learners with the skills and knowledge required to succeed in the marketing industry.

Upon completion of the course, learners will be able to demonstrate the following learning outcomes:

Key Skills: Develop a comprehensive understanding of marketing principles, including market research, segmentation, targeting, and positioning; create effective marketing campaigns; analyze market trends and competitor activity; and manage marketing budgets and resources.

Key Knowledge: Understand the role of marketing in business, including the importance of branding, product development, and customer engagement; analyze market data and develop marketing strategies; and apply marketing principles to real-world business scenarios.

The Diploma in Marketing Management is a 24-month full-time course, which includes both theoretical and practical learning. The course is designed to be flexible, allowing learners to balance their studies with work or other commitments.

The course is highly relevant to the marketing industry, with a focus on developing the skills and knowledge required to succeed in a rapidly changing business environment. Graduates of the course will be equipped to pursue careers in marketing, management, and related fields.

The OfQual listed Diploma in Marketing Management is accredited by the Office of Qualifications and Examinations Regulation (OfQual), ensuring that learners receive a high-quality education that is recognized by employers and industry leaders.

Why this course?

Diploma in Marketing Management 24 months is a highly regarded qualification in the UK, with over 12,000 students enrolled in 2020, according to OfQual statistics. This 24-month diploma is designed to equip learners with the skills and knowledge required to succeed in the marketing industry, with a focus on digital marketing, brand management, and market research.
Year Number of Enrolments
2020 12,000
2019 10,500
2018 9,000
Google Charts 3D Column Chart:
The Diploma in Marketing Management 24 months is highly relevant to the current market, with a focus on digital marketing, data analysis, and market research. According to a survey by the Chartered Institute of Marketing, 75% of marketers believe that data analysis is a key skill for success in the industry. The diploma also covers topics such as brand management, market segmentation, and marketing strategy, making it an essential qualification for anyone looking to start or progress in a career in marketing.

Who should enrol in OfQual listed Diploma in Marketing Management 24 months?

Ideal Audience for OfQual Listed Diploma in Marketing Management 24 months
Individuals seeking a career in marketing management, with a focus on those in the UK who are looking to upskill or reskill in this field, are the primary target audience for this diploma.
Prospective learners should have a good understanding of business principles and be able to apply marketing concepts to real-world scenarios, with a minimum of 2 years of work experience in a related field, such as marketing, sales, or business administration.
In the UK, the demand for marketing professionals is high, with the Chartered Institute of Marketing (CIM) reporting that the industry is expected to grow by 10% annually, creating new opportunities for those with the right skills and qualifications.
The OfQual Listed Diploma in Marketing Management 24 months is designed to equip learners with the knowledge and skills required to succeed in this field, including marketing strategy, brand management, digital marketing, and data analysis, making it an ideal choice for those looking to advance their careers in marketing management.