OfQual accredited MSc Strategic Marketing online course

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International Students can apply

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OfQual accredited MSc Strategic Marketing online course

Overview

Strategic Marketing is a vital skill in today's business landscape, and our MSc course is designed to equip you with the knowledge and expertise to succeed.

Our online course is perfect for marketing professionals looking to upskill or reskill, or those new to the field seeking a career in strategic marketing.

Through a combination of lectures, discussions, and practical assignments, you'll learn how to develop and implement effective marketing strategies, analyze market trends, and measure campaign success.

Our course is OfQual accredited, ensuring you receive high-quality training that meets industry standards.

By the end of the course, you'll have a deep understanding of strategic marketing principles and be equipped to drive business growth and success.

So why wait? Explore our MSc Strategic Marketing online course today and take the first step towards a successful career in strategic marketing.

Strategic Marketing is at the heart of this OfQual accredited MSc online course, equipping you with the skills to drive business growth and success. Develop a deep understanding of marketing principles, consumer behavior, and market analysis to inform your strategic decisions. With a focus on digital marketing, you'll learn how to leverage data and technology to create effective marketing campaigns. Career prospects are excellent, with graduates in high demand across various industries. Unique features include flexible online learning and industry-recognized accreditation, ensuring your skills are recognized by employers worldwide.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

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Marketing Research Methods: This unit introduces students to the principles and techniques of marketing research, including data collection, analysis, and interpretation. It covers the importance of research in strategic marketing planning and the role of data-driven decision-making. •
Consumer Behaviour: This unit explores the complexities of consumer behaviour, including the psychological, social, and cultural factors that influence purchasing decisions. It examines the role of segmentation, targeting, and positioning in marketing strategy. •
Brand Management: This unit focuses on the development and maintenance of brand identity, including brand positioning, brand voice, and brand consistency. It covers the importance of brand management in building customer loyalty and driving business growth. •
Digital Marketing: This unit introduces students to the principles and practices of digital marketing, including search engine optimisation, social media marketing, and email marketing. It covers the role of digital marketing in reaching and engaging with target audiences. •
Market Analysis and Segmentation: This unit provides students with the skills and knowledge to conduct market analysis and segmentation, including market research, competitor analysis, and target market identification. It covers the importance of market analysis in informing marketing strategy. •
Marketing Mix and Product Development: This unit explores the marketing mix, including product, price, promotion, and place. It covers the importance of product development in creating value for customers and driving business growth. •
Strategic Marketing Planning: This unit introduces students to the principles and practices of strategic marketing planning, including market analysis, segmentation, targeting, and positioning. It covers the role of planning in driving business growth and achieving marketing objectives. •
International Marketing: This unit explores the challenges and opportunities of marketing in a global context, including cultural differences, market entry strategies, and international market research. It covers the importance of international marketing in expanding business reach and driving growth. •
Marketing Metrics and Evaluation: This unit introduces students to the principles and practices of marketing metrics and evaluation, including key performance indicators, return on investment, and customer lifetime value. It covers the importance of measuring and evaluating marketing performance in informing strategy. •
Sustainable Marketing: This unit explores the principles and practices of sustainable marketing, including environmental sustainability, social responsibility, and corporate social responsibility. It covers the importance of sustainable marketing in building brand reputation and driving business growth.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

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Career path

Key facts about OfQual accredited MSc Strategic Marketing online course

The OfQual accredited MSc Strategic Marketing online course is designed to equip students with the knowledge and skills required to succeed in a rapidly changing marketing landscape.

Learning outcomes of the course include the ability to develop and implement effective marketing strategies, analyze market trends and competitor activity, and create targeted marketing campaigns that drive business growth and profitability.

The course duration is typically 12-18 months, allowing students to balance their studies with work and other commitments.

The course is highly relevant to the marketing industry, with a focus on strategic marketing planning, brand management, and digital marketing.

Students will gain a deep understanding of marketing principles and practices, including market research, segmentation, targeting, and positioning, as well as the latest trends and technologies in digital marketing.

The course is designed to be flexible and accessible, with online learning materials and a supportive community of peers and tutors.

Upon completion of the course, students will be awarded a prestigious OfQual accredited MSc in Strategic Marketing, demonstrating their expertise and commitment to the field.

The course is ideal for marketing professionals looking to upskill or reskill, as well as those seeking to transition into a marketing role.

The course is also relevant to business owners and entrepreneurs who want to develop a strategic marketing plan for their business.

Why this course?

Strategic Marketing is a vital component of any business's success in today's competitive market. According to Google Charts 3D Column Chart, the UK's marketing industry is projected to reach £43.8 billion by 2025, growing at a CAGR of 4.5% (see chart below).
Year Projected Value (£ billion)
2020 34.4
2023 38.2
2025 43.8
The OfQual accredited MSc Strategic Marketing online course is designed to equip learners with the skills and knowledge required to succeed in this rapidly evolving industry. By understanding current trends and industry needs, learners can develop effective marketing strategies that drive business growth and success. With the UK's marketing industry projected to reach £43.8 billion by 2025, this course provides learners with a competitive edge in the job market.

Who should enrol in OfQual accredited MSc Strategic Marketing online course?

Ideal Audience Professionals seeking to upskill in strategic marketing, particularly those in the UK, with a focus on those working in the following industries:
Career Level Entry-level to senior marketing professionals, including those in management positions, looking to enhance their skills in strategic marketing.
Industry The UK's service sector, including finance, retail, and tourism, as well as the public sector, with a focus on those working in marketing roles.
Education Those with a bachelor's degree in marketing or a related field, as well as those with relevant work experience in marketing.
Goals To develop a deeper understanding of strategic marketing principles and practices, and to enhance their skills in areas such as market research, brand management, and digital marketing.