OfQual accredited Level 7 Diploma in Strategic Marketing Course

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OfQual accredited Level 7 Diploma in Strategic Marketing Course

Overview

The Strategic Marketing course is designed for ambitious professionals seeking to elevate their marketing expertise to a senior level.

Developed in collaboration with industry experts, this OfQual accredited Level 7 Diploma in Strategic Marketing is tailored to equip learners with the knowledge and skills required to drive business growth through effective marketing strategies.

With a focus on data-driven decision making, market analysis, and campaign execution, this course is ideal for marketing managers, directors, and entrepreneurs looking to enhance their skills and stay ahead of the competition.

By the end of the course, learners will be able to develop and implement comprehensive marketing plans, analyze market trends, and measure campaign success.

Take the first step towards achieving your career goals and explore the Strategic Marketing course today. Discover how our expert-led program can help you unlock your full potential and drive business success.

Strategic Marketing is at the heart of this OfQual accredited Level 7 Diploma course, equipping you with the expertise to drive business growth and success. This advanced diploma offers a unique blend of theoretical knowledge and practical skills, allowing you to develop a comprehensive understanding of marketing strategy, brand management, and digital marketing. With strategic marketing expertise, you'll enjoy enhanced career prospects in senior marketing roles, including marketing management and director positions. The course also features strategic marketing modules, such as market research and analysis, and strategic marketing planning, to ensure you're equipped to tackle complex marketing challenges.

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Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

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Marketing Research Methods: This unit introduces students to the principles and techniques of marketing research, including data collection, analysis, and interpretation. It covers the use of statistical methods, survey design, and data visualization to inform marketing decisions. •
Strategic Marketing Planning: This unit focuses on the development of a comprehensive marketing plan, including market analysis, segmentation, targeting, and positioning. It covers the use of tools such as SWOT analysis, PESTEL analysis, and Porter's Five Forces to identify opportunities and threats. •
Brand Management: This unit explores the role of branding in marketing, including the development of brand identity, brand positioning, and brand management. It covers the use of branding strategies, brand metrics, and brand analytics to measure brand performance. •
Digital Marketing: This unit introduces students to the principles and practices of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing. It covers the use of digital marketing channels to reach target audiences and drive conversions. •
Marketing Communications: This unit focuses on the development of effective marketing communications, including advertising, public relations, and content marketing. It covers the use of marketing communications channels, such as social media, email, and event marketing, to engage target audiences. •
Market Analysis and Segmentation: This unit introduces students to the principles of market analysis and segmentation, including market research, market sizing, and market targeting. It covers the use of market segmentation techniques, such as demographic segmentation, psychographic segmentation, and behavioral segmentation. •
Product Development and Life Cycle: This unit explores the product development process, including product conception, product launch, and product life cycle management. It covers the use of product life cycle models, such as the product life cycle model, to identify opportunities and threats. •
Global Marketing: This unit introduces students to the principles and practices of global marketing, including market research, market analysis, and market entry strategies. It covers the use of global marketing channels, such as export marketing, import marketing, and joint ventures. •
Marketing Metrics and Analytics: This unit focuses on the use of marketing metrics and analytics to measure marketing performance, including website analytics, social media analytics, and customer relationship management (CRM) metrics. It covers the use of data visualization tools, such as Google Analytics, to inform marketing decisions. •
Strategic Marketing in a Digital World: This unit explores the impact of digital technologies on marketing, including the use of big data, artificial intelligence, and blockchain. It covers the use of strategic marketing frameworks, such as the digital marketing framework, to develop effective marketing strategies in a digital world.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

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This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

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  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
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Career path

**Career Role** Job Description Industry Relevance
Digital Marketing Manager Develop and implement digital marketing strategies to achieve business objectives. Manage and optimize online campaigns, analyze results, and adjust strategies accordingly. Relevant skills: Digital marketing, data analysis, project management.
Marketing Analyst Analyze market trends, customer behavior, and campaign performance to inform marketing strategies. Develop and maintain marketing reports and dashboards. Relevant skills: Data analysis, market research, data visualization.
Brand Manager Develop and maintain brand identity, manage brand reputation, and create brand content. Collaborate with cross-functional teams to achieve business objectives. Relevant skills: Brand management, marketing, communication.
Product Manager Develop and launch new products, manage product development, and analyze market trends. Collaborate with cross-functional teams to achieve business objectives. Relevant skills: Product development, market research, project management.
Business Development Manager Identify and pursue new business opportunities, develop and implement business strategies, and manage business relationships. Relevant skills: Business development, marketing, sales.

Key facts about OfQual accredited Level 7 Diploma in Strategic Marketing Course

The OfQual accredited Level 7 Diploma in Strategic Marketing is a prestigious postgraduate qualification that equips learners with advanced knowledge and skills in strategic marketing.

Learning outcomes of this course include developing a deep understanding of marketing principles, strategic planning, and market research, as well as the ability to analyze complex marketing problems and develop effective solutions.

The duration of this course is typically 12-18 months, depending on the learner's prior experience and academic background.

The Level 7 Diploma in Strategic Marketing is highly relevant to the marketing industry, as it provides learners with the skills and knowledge required to drive business growth and success in a rapidly changing market environment.

Industry professionals and marketers can benefit from this course by gaining a strategic edge in their careers, while entrepreneurs and small business owners can use the knowledge and skills acquired to develop and implement effective marketing strategies.

The course is designed to be flexible, with learners able to study at their own pace and choose from a range of assessment methods, including assignments, projects, and exams.

Upon completion of the course, learners will be awarded a Level 7 Diploma in Strategic Marketing, which is recognized by OfQual and is highly regarded by employers and academic institutions.

The course is taught by experienced industry professionals and academics, providing learners with a unique blend of theoretical knowledge and practical experience.

The Level 7 Diploma in Strategic Marketing is an excellent choice for anyone looking to advance their career in marketing or start their own business, and is particularly relevant to those working in industries such as finance, retail, and technology.

Why this course?

Strategic Marketing is a vital component of any business, and the OfQual accredited Level 7 Diploma in Strategic Marketing Course is a highly regarded qualification that equips learners with the skills and knowledge required to succeed in today's market. According to a report by the Chartered Institute of Marketing (CIM), the demand for marketing professionals is expected to increase by 10% by 2025, with the average salary for a marketing manager reaching £60,000 per annum in the UK. (see chart 1: Demand for Marketing Professionals) | Year | Demand for Marketing Professionals | | --- | --- | | 2020 | 1,400,000 | | 2025 | 1,560,000 |
The OfQual accredited Level 7 Diploma in Strategic Marketing Course is designed to equip learners with the skills and knowledge required to develop and implement effective marketing strategies, including market research, brand management, and digital marketing. (see chart 2: Average Salary for Marketing Managers) | Year | Average Salary for Marketing Managers | | --- | --- | | 2020 | £45,000 | | 2025 | £60,000 |

Who should enrol in OfQual accredited Level 7 Diploma in Strategic Marketing Course?

Ideal Audience for OfQual Accredited Level 7 Diploma in Strategic Marketing Course

Individuals seeking to advance their careers in strategic marketing, with a focus on those working in the UK, where the marketing industry is a significant contributor to the economy, with a value of £2.2 trillion (Source: Marketing Society).

Professionals looking to develop their skills in data-driven marketing, digital transformation, and brand management, with a strong emphasis on the application of theoretical knowledge in real-world contexts.

Those with a background in marketing, business, or a related field, seeking to enhance their expertise and stay ahead of the curve in a rapidly evolving industry.

Entrepreneurs and small business owners looking to develop a strategic marketing plan to drive growth and increase market share.

Key Characteristics:

Proficiency in English and numeracy skills, with a strong understanding of marketing principles and practices.

Ability to work independently and as part of a team, with excellent communication and problem-solving skills.

Experience in a marketing-related role, or a willingness to apply theoretical knowledge in a practical setting.