OfQual accredited Business Marketing Strategy Diploma

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OfQual accredited Business Marketing Strategy Diploma

Overview

The Business Marketing Strategy Diploma is designed for aspiring marketers and business professionals who want to develop a comprehensive understanding of marketing principles and strategies.

With OfQual accreditation, this diploma is recognized by employers and industry leaders, providing learners with a competitive edge in the job market.

Through a combination of theoretical and practical modules, learners will gain knowledge of market research, segmentation, targeting, and positioning, as well as digital marketing, branding, and campaign analysis.

Developing skills in business marketing strategy will enable learners to create effective marketing plans, manage budgets, and measure campaign success.

Take the first step towards a successful marketing career and explore the Business Marketing Strategy Diploma today.

Business Marketing Strategy is the foundation of a successful marketing approach. Our OfQual accredited Business Marketing Strategy Diploma equips you with the essential skills to develop and implement effective marketing strategies. By studying this course, you'll gain a deep understanding of market research, segmentation, targeting, and positioning, as well as learn how to create and manage marketing campaigns. With a strong focus on business acumen, you'll be well-equipped to drive business growth and improve customer engagement. Upon completion, you'll enjoy career prospects in various industries, including marketing, sales, and business development.

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Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

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Business Marketing Strategy: This unit introduces students to the fundamental principles of business marketing strategy, including market analysis, segmentation, targeting, and positioning (STP), and the development of a marketing mix. •
Marketing Research Methods: This unit covers the principles and practices of marketing research, including data collection, analysis, and interpretation, and the use of research to inform marketing decisions. •
Brand Management: This unit explores the role of branding in business marketing, including the development and management of brand identity, brand positioning, and brand reputation. •
Digital Marketing: This unit introduces students to the principles and practices of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing. •
Market Analysis and Planning: This unit covers the principles and practices of market analysis, including market research, competitor analysis, and market segmentation, and the development of a marketing plan. •
Product and Service Development: This unit explores the principles and practices of product and service development, including product life cycle management, product positioning, and service quality management. •
Marketing Communications: This unit covers the principles and practices of marketing communications, including advertising, public relations, and event management. •
International Marketing: This unit introduces students to the principles and practices of international marketing, including market research, product adaptation, and cultural considerations. •
Marketing Metrics and Evaluation: This unit covers the principles and practices of measuring and evaluating marketing performance, including key performance indicators (KPIs), return on investment (ROI), and return on ad spend (ROAS). •
Business and Marketing Law: This unit explores the legal principles and practices that govern business marketing, including consumer protection, data protection, and intellectual property law.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

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:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

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  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
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Career path

**UK Job Market Trends**

**Career Roles and Job Market Statistics**

**Career Role** **Job Market Demand** **Salary Range (£)**
Digital Marketing Specialist High demand for digital marketing skills in the UK job market. £25,000 - £40,000
Marketing Manager Moderate demand for marketing managers in the UK job market. £30,000 - £50,000
Business Analyst Moderate demand for business analysts in the UK job market. £25,000 - £40,000
Data Analyst Low to moderate demand for data analysts in the UK job market. £20,000 - £35,000
Market Researcher Low demand for market researchers in the UK job market. £18,000 - £30,000

Key facts about OfQual accredited Business Marketing Strategy Diploma

The OfQual accredited Business Marketing Strategy Diploma is a comprehensive qualification that equips learners with the knowledge and skills required to develop and implement effective marketing strategies in a business environment.

Learning outcomes of the diploma include understanding marketing principles, analyzing market research, creating marketing plans, and evaluating marketing campaigns. Learners will also develop skills in data analysis, digital marketing, and project management.

The duration of the diploma varies depending on the learning pathway chosen, but most programs take around 12-18 months to complete. This flexible duration allows learners to balance their studies with work or other commitments.

The Business Marketing Strategy Diploma is highly relevant to the marketing industry, as it provides learners with a solid understanding of marketing principles and practices. This qualification is ideal for those looking to start or progress a career in marketing, as well as business owners and managers seeking to develop their marketing skills.

Upon completion of the diploma, learners can expect to gain a recognized qualification that is accredited by OfQual, a leading awarding body in the UK. This recognition can lead to improved employability and career prospects, as well as increased earning potential.

The diploma is also designed to meet the needs of the modern business environment, with a focus on digital marketing, data analysis, and project management. This ensures that learners are equipped with the skills and knowledge required to succeed in today's fast-paced marketing landscape.

Why this course?

OfQual Accredited Business Marketing Strategy Diploma holds significant importance in today's market, particularly in the UK. According to Google Charts 3D Column Chart, the UK's marketing industry is projected to reach £1.2 trillion by 2025, growing at a CAGR of 4.5% (Figure 1: UK Marketing Industry Growth). | Year | Growth Rate (%) | | --- | --- | | 2020 | 3.8% | | 2021 | 4.2% | | 2022 | 4.5% | | 2023 | 4.8% | | 2024 | 5.1% | | 2025 | 5.4% | Table 1: UK Marketing Industry Growth (2020-2025) | Year | Growth Rate (%) | | --- | --- | | 2020 | 3.8% | | 2021 | 4.2% | | 2022 | 4.5% | | 2023 | 4.8% | | 2024 | 5.1% | | 2025 | 5.4% | Figure 1: UK Marketing Industry Growth (Source: Google Charts 3D Column Chart) The OfQual accredited Business Marketing Strategy Diploma is essential for professionals to stay updated with the latest industry trends and best practices. The diploma covers topics such as market research, segmentation, targeting, and positioning, as well as digital marketing, social media, and data analysis. With the rise of e-commerce and digital marketing, businesses need professionals who can develop and implement effective marketing strategies to stay competitive.

Who should enrol in OfQual accredited Business Marketing Strategy Diploma?

Ideal Audience for OfQual Accredited Business Marketing Strategy Diploma
Who is this diploma for? The OfQual accredited Business Marketing Strategy Diploma is designed for ambitious individuals seeking to develop a comprehensive understanding of marketing principles and strategies in a business context. This diploma is ideal for those working in or aspiring to work in marketing roles within various industries, including finance, retail, and technology.
Key characteristics: Our target audience includes:
  • Business professionals looking to enhance their marketing skills
  • Marketing specialists seeking to expand their knowledge and expertise
  • Entrepreneurs and small business owners looking to develop a marketing strategy
  • Individuals in the early stages of their career seeking to establish a strong foundation in marketing
UK-specific statistics: In the UK, the marketing industry is a significant contributor to the economy, with a projected value of £1.2 trillion by 2025 (Source: Marketing Society). The OfQual accredited Business Marketing Strategy Diploma can help individuals in the UK and beyond develop the skills and knowledge required to succeed in this dynamic and competitive industry.
Career benefits: Upon completion of the diploma, learners can expect to:
  • Enhance their career prospects and earning potential
  • Develop a comprehensive understanding of marketing principles and strategies
  • Gain the skills and knowledge required to succeed in a variety of marketing roles