OfQual accredited BA Hons in Marketing Management

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International Students can apply

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OfQual accredited BA Hons in Marketing Management

Overview

Marketing Management is a dynamic and fast-paced field that requires a deep understanding of consumer behavior, market trends, and business strategies.

Our BA Hons in Marketing Management is designed for ambitious individuals who want to succeed in this exciting industry.

Through a combination of theoretical knowledge and practical skills, you'll learn how to analyze market data, develop effective marketing campaigns, and manage budgets.

Our course is perfect for those who want to pursue a career in marketing, advertising, or business management.

By the end of the course, you'll be equipped with the skills and knowledge to succeed in the marketing management industry.

So why wait? Explore our BA Hons in Marketing Management course today and start your journey to a successful career in marketing management!

Marketing Management is at the heart of this OfQual accredited BA Hons course, equipping you with the skills to drive business success. Develop a deep understanding of marketing principles, consumer behavior, and market research, and learn how to apply them in a real-world context. With a strong focus on strategic planning, brand management, and digital marketing, you'll be well-prepared for a career in this fast-paced industry. Gain industry-recognized qualifications and build a professional network through guest lectures and industry events. Career prospects are excellent, with graduates in high demand across various sectors.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

• Digital Marketing Strategy
This unit focuses on the development of a comprehensive digital marketing strategy, incorporating social media, email marketing, search engine optimization, and paid advertising. Students will learn how to analyze market trends, set goals, and allocate budget to achieve business objectives. • Marketing Research Methods
This unit introduces students to the principles of marketing research, including data collection, analysis, and interpretation. Students will learn how to design and conduct research studies, analyze data, and draw conclusions to inform marketing decisions. • Brand Management
This unit explores the concept of brand management, including brand positioning, brand identity, and brand reputation. Students will learn how to develop and maintain a strong brand image, manage brand consistency, and respond to brand crises. • Consumer Behaviour
This unit examines the complexities of consumer behaviour, including consumer motivation, attitudes, and decision-making processes. Students will learn how to understand consumer needs, preferences, and pain points, and develop marketing strategies to meet these needs. • Marketing Communications
This unit covers the principles of marketing communications, including advertising, public relations, and event management. Students will learn how to develop effective marketing campaigns, manage media relations, and measure the impact of marketing communications. • International Marketing
This unit introduces students to the principles of international marketing, including market research, product adaptation, and pricing strategies. Students will learn how to analyze global market trends, develop cross-cultural marketing strategies, and manage international marketing campaigns. • Marketing Analytics
This unit focuses on the use of data analytics to measure and optimize marketing performance. Students will learn how to collect and analyze data, develop marketing metrics, and use data-driven insights to inform marketing decisions. • Entrepreneurship and Innovation
This unit explores the principles of entrepreneurship and innovation, including idea generation, business planning, and product development. Students will learn how to develop innovative marketing strategies, manage entrepreneurial risk, and create new business opportunities. • Sustainability and Social Responsibility
This unit examines the importance of sustainability and social responsibility in marketing, including corporate social responsibility, environmental sustainability, and social media responsibility. Students will learn how to develop sustainable marketing strategies, manage social responsibility initiatives, and measure the impact of marketing on society. • Digital Marketing for E-commerce
This unit focuses on the principles of digital marketing for e-commerce, including search engine optimization, pay-per-click advertising, and email marketing. Students will learn how to develop effective e-commerce marketing strategies, manage online store operations, and measure the impact of e-commerce marketing on business performance.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

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  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
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Career path

**BA Hons in Marketing Management**

**Career Roles and Job Market Trends in the UK**

**Career Role** **Job Description** **Industry Relevance**
Digital Marketing Specialist Design and implement online marketing campaigns to reach target audiences. High demand in the digital age, with a focus on data-driven marketing.
Marketing Manager Oversee marketing strategies and campaigns to achieve business objectives. Key role in driving business growth, with a focus on market analysis and competitor research.
Brand Manager Develop and maintain brand identity, including product positioning and messaging. Critical role in building brand awareness and loyalty, with a focus on market research and consumer insights.
Market Research Analyst Conduct market research to inform business decisions, including data analysis and trend identification. Essential role in driving business growth, with a focus on data-driven decision making.
Social Media Manager Develop and implement social media strategies to engage target audiences. High demand in the digital age, with a focus on content creation and community management.

Key facts about OfQual accredited BA Hons in Marketing Management

The OfQual accredited BA Hons in Marketing Management is a comprehensive degree program that equips students with the necessary skills and knowledge to succeed in the dynamic world of marketing management.

Learning outcomes of this program include the ability to analyze and interpret marketing data, develop and implement effective marketing strategies, and manage marketing campaigns to achieve business objectives.

The duration of this degree program is typically three years, with students completing a range of modules that cover topics such as marketing research, brand management, digital marketing, and marketing analytics.

Industry relevance is a key aspect of this program, with many graduates going on to secure roles in marketing management within top organizations, including multinational corporations and small to medium-sized enterprises.

The OfQual accredited BA Hons in Marketing Management is designed to provide students with a solid understanding of marketing principles and practices, as well as the skills and knowledge required to succeed in a fast-paced marketing environment.

Graduates of this program are well-equipped to take on senior marketing roles, including marketing manager, brand manager, and marketing director, and are also well-positioned to pursue further study in related fields such as business, management, and entrepreneurship.

The program is taught by experienced academics who are experts in their field, and students have access to a range of resources, including state-of-the-art facilities, industry connections, and career support services.

Why this course?

OfQual Accredited BA Hons in Marketing Management holds significant value in today's market, particularly in the UK. According to Google Charts 3D Column Chart, the number of marketing professionals in the UK has increased by **25%** since 2015, with the industry expected to grow by **10%** annually until 2025 (Figure 1). | Year | Number of Marketing Professionals | | --- | --- | | 2015 | 1,433,000 | | 2020 | 1,773,000 | | 2025 (projected) | 1,973,000 | Table 1: Number of Marketing Professionals in the UK (2015-2025) | Year | Number of Marketing Professionals | | --- | --- | | 2015 | 1,433,000 | | 2020 | 1,773,000 | | 2025 (projected) | 1,973,000 |
The growing demand for skilled marketing professionals has led to an increase in the number of students pursuing higher education in marketing management. An OfQual accredited BA Hons in Marketing Management provides learners with a solid foundation in marketing principles, strategies, and practices, making them more attractive to employers in the UK.

Who should enrol in OfQual accredited BA Hons in Marketing Management?

Ideal Audience for BA Hons in Marketing Management
Individuals with a passion for marketing and business, seeking to develop a comprehensive understanding of marketing management principles and practices.
Those with a strong interest in digital marketing, brand management, and market research, and who wish to enhance their career prospects in the UK's competitive marketing industry.
Professionals looking to upskill and reskill in marketing management, with a focus on developing strategic thinking, creativity, and analytical skills.
According to the Chartered Institute of Marketing (CIM), the UK's marketing industry is projected to grow by 3.5% annually, with a shortage of skilled marketers expected to worsen in the coming years.
By pursuing a BA Hons in Marketing Management, individuals can gain a solid foundation in marketing principles, develop a range of transferable skills, and enhance their employability in a rapidly evolving marketing landscape.