OfQual Strategic Marketing Course

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International Students can apply

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OfQual Strategic Marketing Course

Overview

Strategic Marketing

is a vital skill for businesses to succeed in today's competitive market. This OfQual course is designed for marketing professionals and entrepreneurs who want to develop a deep understanding of strategic marketing principles and practices.

The course covers key topics such as market analysis, segmentation, targeting, and positioning, as well as branding, product development, and pricing strategies.

By the end of the course, learners will be able to analyze a business's marketing strategy, develop a marketing plan, and evaluate the effectiveness of marketing campaigns.

Whether you're looking to advance your career or start your own business, this course is an excellent way to gain the skills and knowledge you need to succeed in strategic marketing.

So why wait? Explore the OfQual Strategic Marketing Course today and take the first step towards a successful marketing career!

Strategic Marketing is at the heart of this OfQual accredited course, equipping learners with the skills to drive business growth. By mastering key concepts such as market research, segmentation, and positioning, learners will gain a deep understanding of how to develop and implement effective marketing strategies. With a focus on digital marketing, learners will also explore the latest trends and technologies, including social media and data analysis. Upon completion, learners can expect improved career prospects in marketing roles, with average salaries ranging from £25,000 to £40,000. A unique feature of this course is its flexible learning approach.

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Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

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Market Research and Analysis: This unit covers the importance of gathering and analyzing data to understand the target market, customer needs, and competitor activity. •
Branding and Positioning: This unit explores the role of branding in creating a unique identity for a product or service, and how to position it in the market to appeal to the target audience. •
Market Segmentation and Targeting: This unit introduces the concept of dividing the market into segments based on demographics, needs, and preferences, and how to identify and target the most suitable audience. •
Product Development and Life Cycle: This unit covers the process of developing and launching a new product, as well as understanding the different stages of a product's life cycle and how to manage them effectively. •
Pricing Strategies: This unit examines the different pricing strategies that can be used to achieve business objectives, including cost-plus, value-based, and penetration pricing. •
Marketing Mix and Mix Models: This unit introduces the 4Ps of marketing (product, price, promotion, and place) and how to use mix models to analyze and optimize the marketing mix. •
Digital Marketing: This unit covers the principles and practices of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing. •
Brand Management: This unit explores the role of brand management in maintaining a brand's reputation and value, including brand positioning, brand voice, and brand consistency. •
International Marketing: This unit introduces the principles and practices of marketing to international markets, including cultural differences, market research, and global marketing strategies. •
Marketing Metrics and Evaluation: This unit covers the importance of measuring and evaluating marketing performance, including key performance indicators (KPIs), return on investment (ROI), and customer lifetime value (CLV).

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

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Career path

Key facts about OfQual Strategic Marketing Course

The OfQual Strategic Marketing Course is a comprehensive program designed to equip learners with the essential skills and knowledge required to succeed in the strategic marketing field.

Learning outcomes of the course include understanding the marketing mix, developing a marketing strategy, analyzing market trends, and creating effective marketing campaigns.

The duration of the course varies depending on the mode of study, but it typically takes around 12-18 months to complete.

The course is highly relevant to the industry, as it covers topics such as market research, branding, and digital marketing, which are essential for businesses to stay competitive.

Upon completion of the course, learners can expect to gain a recognized qualification and be equipped with the skills to analyze market trends, develop effective marketing strategies, and create successful marketing campaigns.

The course is designed to be flexible, with options for part-time or full-time study, and is delivered through a combination of online and offline learning.

Industry relevance is a key aspect of the course, as it is designed to meet the needs of employers and is recognized by leading organizations in the field.

By completing the OfQual Strategic Marketing Course, learners can enhance their career prospects and stay ahead of the competition in the ever-changing marketing landscape.

Why this course?

Strategic Marketing Course remains a vital component of the UK's marketing landscape, with **70% of businesses** relying on effective marketing strategies to drive growth and revenue (Source: CIPD, 2022). The OfQual Strategic Marketing Course equips learners with the necessary skills and knowledge to navigate the ever-changing marketing landscape.
Year Employment Rate
2020 92.1%
2021 93.5%
2022 94.8%
Google Charts 3D Column Chart:
The OfQual Strategic Marketing Course addresses current trends and industry needs, including the increasing importance of digital marketing, data-driven decision making, and sustainability. By equipping learners with the necessary skills and knowledge, the course enables them to develop effective marketing strategies that drive business growth and revenue.

Who should enrol in OfQual Strategic Marketing Course?

Ideal Audience for OfQual Strategic Marketing Course

Strategic marketing professionals, business owners, and entrepreneurs in the UK are ideal candidates for the OfQual Strategic Marketing Course. With over 650,000 small businesses in the UK employing less than 10 people, the need for effective marketing strategies has never been more pressing. According to a report by the Centre for Entrepreneurs, 63% of small businesses in the UK fail within the first five years, highlighting the importance of marketing skills in driving business success.
Key Characteristics

Individuals with a passion for marketing and business, those looking to upskill or reskill in the field, and professionals seeking to enhance their strategic marketing skills are all well-suited for this course. With the UK's economy projected to reach £2.9 trillion by 2030, the demand for skilled marketers is expected to increase, making this course an attractive option for those looking to stay ahead in their careers.
Prerequisites

No prior experience or qualifications are required to take the OfQual Strategic Marketing Course. However, a basic understanding of marketing principles and business operations is recommended. With flexible learning options and a supportive learning environment, individuals from all backgrounds and industries can benefit from this course and develop the skills needed to succeed in strategic marketing.