• ## OfQual M.A. Digital Marketing Course Units **Marketing Fundamentals** • • **Introduction to Digital Marketing** - Define digital marketing, explore its history, and identify its core principles. • • **Search Engine Optimization (SEO):** - Understand the basics of SEO, including keyword research, on-page optimization, and link building. • • **Content Marketing:** - Create engaging and effective content that attracts and retains a target audience. **Social Media Marketing** • • **Building a Strong Online Presence:** - Establish a consistent brand image across social media platforms. • • **Social Media Advertising:** - Create and manage effective paid advertising campaigns on Facebook, Instagram, and other platforms. • • **Social Media Analytics:** - Track and analyze social media data to understand audience behavior and optimize campaigns. **Content Marketing** • • **Content Strategy:** - Develop a content strategy aligned with your marketing goals and audience. • • **Creating Engaging Content:** - Write compelling blog posts, articles, social media posts, and other content formats. • • **Content Distribution:** - Explore various channels to distribute your content and reach a wider audience. **Email Marketing** • • **Building an Email List:** - Capture and nurture leads through email marketing campaigns. • • **Email Copywriting:** - Craft compelling email copy that engages subscribers and drives conversions. • • **Email Automation:** - Automate email workflows to nurture leads and maintain engagement. **Paid Advertising** • • **Google Ads:** - Create and manage paid search campaigns on Google. • • **Facebook Ads:** - Run targeted ads on Facebook to reach a specific audience. • • **Other Advertising Platforms:** - Explore other advertising platforms like LinkedIn Ads and Instagram Ads. **Analytics and Reporting** • • **Google Analytics:** - Track website traffic and user behavior with Google Analytics. • • **Social Media Analytics Tools:** - Use tools like Hootsuite or Buffer to analyze social media performance. • • **Reporting and Insights:** - Generate reports and insights from marketing data to make informed decisions. **Additional Skills** • • **Social Media Management:** - Manage multiple social media accounts effectively. • • **Email Marketing Automation:** - Use automation tools to streamline email workflows. • • **Content Marketing Tools:** - Explore and utilize content marketing tools and platforms.

Assessment

The assessment is done via submission of assignment. There are no written exams.