• ## OfQual Level 7 Diploma in Business and Marketing Strategy Essential Units **Marketing Management** * |Marketing Mix Strategy • Define the 7Ps of marketing and explain their importance.
• |Market Segmentation & Targeting • Identify different market segments and develop effective targeting strategies.
• |Branding & Positioning • Define brand identity, develop a compelling brand story, and establish a strong brand positioning.
• |Digital Marketing Strategies • Explore various digital marketing channels, including social media, SEO, and content marketing.
• |Marketing Analytics & Reporting • Understand and utilize marketing analytics tools to track and measure campaign performance. **Sales Management** * |Sales Process & Cycle • Define the different stages of the sales process and explain the role of each stage.
• |Lead Generation & Nurturing • Develop effective lead generation strategies and nurture leads to build strong customer relationships.
• |Sales Techniques & Strategies • Explore various sales techniques and strategies, including cold calling, negotiation, and closing deals.
• |Sales Management Tools & Techniques • Utilize CRM software and other tools to manage leads, track sales performance, and improve sales effectiveness.
• |Sales Leadership & Management • Develop and implement effective sales leadership strategies and motivate sales teams to achieve success. **Customer Relationship Management (CRM)** * |What is a CRM? • Define CRM and its importance in managing customer relationships.
• |CRM Features & Benefits • Explore the various features and benefits of a CRM system, including lead management, contact management, and opportunity tracking.
• |CRM Implementation & Best Practices • Implement and best practice using a CRM system to enhance customer relationships.
• |CRM Analytics & Reporting • Utilize CRM analytics and reporting tools to gain insights into customer behavior and improve marketing and sales efforts. **Social Media Marketing (SMM)** * |What is SMM? • Define SMM and its importance in reaching target audiences.
• |Social Media Platforms & Strategies • Explore different social media platforms and develop effective SMM strategies for each platform.
• |Social Media Content & Engagement • Create engaging and effective social media content that resonates with target audiences.
• |Social Media Analytics & Reporting • Utilize social media analytics tools to track and measure campaign performance and gain insights into customer behavior. **Content Marketing** * |What is Content Marketing? • Define content marketing and its importance in attracting and retaining customers.
• |Types of Content & Marketing Mix • Explore different types of content and their role in creating value for customers.
• |Content Marketing Strategies & Techniques • Develop and implement effective content marketing strategies and techniques to achieve marketing goals.
• |Content Marketing Tools & Resources • Explore various content marketing tools and resources to enhance content creation and distribution. **Digital Marketing** * |Search Engine Optimization (SEO) • Define SEO and its importance in improving website visibility in search engine results.
• |Pay-Per-Click (PPC) Advertising • Explore PPC advertising and its benefits for reaching specific target audiences.
• |Social Media Marketing (SMM) • Explore SMM and its role in engaging with target audiences on social media platforms.
• |Content Marketing • Explore content marketing and its importance in attracting and retaining customers.
• |Email Marketing • Define email marketing and its benefits for nurturing leads and promoting products/services.

Assessment

The assessment is done via submission of assignment. There are no written exams.