• Marketing Research Methods: This unit covers the fundamental techniques used in marketing research, including surveys, focus groups, and data analysis. It provides students with the skills to design and implement effective research studies, ensuring that marketing strategies are based on accurate data. Brand Management: This unit focuses on the development and maintenance of a brand's image and reputation. Students learn about brand positioning, brand identity, and brand management strategies, including social media marketing and crisis management. Digital Marketing Fundamentals: This unit introduces students to the principles of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing. It provides a solid foundation for understanding how to create and implement effective digital marketing campaigns. Marketing Communications: This unit explores the role of marketing communications in promoting products and services. Students learn about the different channels used for marketing communications, including advertising, public relations, and content marketing. Market Analysis and Segmentation: This unit covers the process of analyzing markets and identifying target segments. Students learn about market research methods, market segmentation, and target marketing strategies, including demographic analysis and psychographic analysis. Product Management: This unit focuses on the development and launch of new products. Students learn about product positioning, product life cycle, and product development strategies, including market research and testing. Marketing Strategy and Planning: This unit covers the process of developing a marketing strategy and plan. Students learn about market analysis, target marketing, and competitive analysis, as well as the development of marketing objectives and budgets. Consumer Behaviour: This unit explores the motivations and behaviours of consumers. Students learn about consumer research methods, consumer segmentation, and consumer decision-making processes, including the role of emotions and social influences. International Marketing: This unit covers the principles of marketing in a global context. Students learn about cultural differences, market research, and marketing strategies for different regions, including the role of globalization and e-commerce. Marketing Metrics and Evaluation: This unit focuses on the measurement and evaluation of marketing performance. Students learn about key performance indicators (KPIs), data analysis, and marketing metrics, including return on investment (ROI) and return on ad spend (ROAS).

Assessment

The assessment is done via submission of assignment. There are no written exams.