OfQual Accredited L4 Marketing Management Online Course

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OfQual Accredited L4 Marketing Management Online Course

Overview

Marketing Management is a vital skill in today's business landscape, and our OfQual Accredited L4 course is designed to equip learners with the knowledge and expertise to succeed.

Our online course is perfect for those looking to upskill or reskill in marketing management, covering topics such as market research, brand management, and digital marketing.

With a focus on practical application and real-world examples, learners will gain a comprehensive understanding of how to develop and implement effective marketing strategies.

Whether you're looking to advance your career or start your own business, our marketing management course will provide you with the skills and confidence to succeed.

So why wait? Explore our OfQual Accredited L4 Marketing Management online course today and take the first step towards a successful career in marketing!

OfQual Accredited L4 Marketing Management Online Course is designed to equip learners with the essential skills to succeed in the marketing industry. This comprehensive course provides a solid foundation in marketing principles, including market research, brand management, and digital marketing. By completing this OfQual Accredited L4 Marketing Management Online Course, learners can expect to gain a deeper understanding of marketing strategies and tactics, as well as develop valuable skills in data analysis and problem-solving. With OfQual Accreditation, learners can enhance their career prospects and increase their earning potential in the marketing sector.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

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Marketing Research Methods: This unit covers the fundamental techniques used in marketing research, including surveys, focus groups, and data analysis. It provides students with the skills to design and implement effective research studies, ensuring that marketing strategies are based on accurate data. •
Brand Management: This unit focuses on the development and maintenance of a brand's image and reputation. Students learn about brand positioning, brand identity, and brand management strategies, including social media marketing and crisis management. •
Digital Marketing Fundamentals: This unit introduces students to the principles of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing. It provides a solid foundation for understanding how to create and implement effective digital marketing campaigns. •
Marketing Communications: This unit explores the role of marketing communications in promoting products and services. Students learn about the different channels used for marketing communications, including advertising, public relations, and content marketing. •
Market Analysis and Segmentation: This unit covers the process of analyzing markets and identifying target segments. Students learn about market research methods, market segmentation, and target marketing strategies, including demographic analysis and psychographic analysis. •
Product Management: This unit focuses on the development and launch of new products. Students learn about product positioning, product life cycle, and product development strategies, including market research and testing. •
Marketing Strategy and Planning: This unit covers the process of developing a marketing strategy and plan. Students learn about market analysis, target marketing, and competitive analysis, as well as the development of marketing objectives and budgets. •
Consumer Behaviour: This unit explores the motivations and behaviours of consumers. Students learn about consumer research methods, consumer segmentation, and consumer decision-making processes, including the role of emotions and social influences. •
International Marketing: This unit covers the principles of marketing in a global context. Students learn about cultural differences, market research, and marketing strategies for different regions, including the role of globalization and e-commerce. •
Marketing Metrics and Evaluation: This unit focuses on the measurement and evaluation of marketing performance. Students learn about key performance indicators (KPIs), data analysis, and marketing metrics, including return on investment (ROI) and return on ad spend (ROAS).

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

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Career path

**Marketing Management Job Market Trends in the UK**

**Job Roles and Salary Ranges**

**Job Role** **Description** **Salary Range (£)** **Skill Demand**
Digital Marketing Manager Develop and implement digital marketing strategies to achieve business objectives. £40,000 - £60,000 High demand for digital marketing skills.
Marketing Manager Oversee the development and implementation of marketing campaigns to achieve business objectives. £35,000 - £55,000 Medium demand for marketing skills.
Brand Manager Develop and maintain brand identity and reputation. £30,000 - £50,000 Low demand for brand management skills.
Product Manager Develop and launch new products to meet market demand. £40,000 - £70,000 High demand for product management skills.
Business Development Manager Identify and pursue new business opportunities. £50,000 - £80,000 High demand for business development skills.

Key facts about OfQual Accredited L4 Marketing Management Online Course

The OfQual Accredited L4 Marketing Management Online Course is a comprehensive program designed to equip learners with the necessary skills and knowledge to succeed in the marketing industry.

Learning Outcomes: Upon completion of the course, learners can expect to gain a deep understanding of marketing principles, including market research, segmentation, targeting, and positioning. They will also develop skills in marketing planning, branding, and digital marketing.

Duration: The course is typically completed within 12-16 weeks, with learners having access to the course materials for 12 months. This flexible duration allows learners to balance their studies with work and other commitments.

Industry Relevance: The OfQual Accredited L4 Marketing Management Online Course is designed to meet the needs of the modern marketing landscape. Learners will gain a solid understanding of how to develop and implement effective marketing strategies, making them highly employable in a range of industries, including business, finance, and public sector.

Accreditation: The course is accredited by OfQual, a leading awarding body in the UK, ensuring that learners receive a recognized qualification that is valued by employers.

Course Format: The course is delivered online, with a range of interactive learning materials, including video lectures, case studies, and group discussions. Learners can access the course materials at their own pace, making it ideal for those with busy schedules.

Assessment: Learners will be assessed through a combination of assignments, group work, and a final project. This assessment approach allows learners to demonstrate their knowledge and skills in a practical and relevant way.

Why this course?

OfQual Accredited L4 Marketing Management Online Course holds significant importance in today's market, particularly in the UK. According to Google Charts 3D Column Chart, the UK's marketing industry is expected to grow by **12.3%** by 2025, with the online marketing sector accounting for **61.3%** of the total growth (Figure 1).
Year Online Marketing Growth
2020 10.3%
2021 11.5%
2022 12.1%
2023 12.3%
2024 12.8%
2025 13.1%
Figure 1: UK Online Marketing Growth (2020-2025) The OfQual Accredited L4 Marketing Management Online Course is designed to equip learners with the necessary skills and knowledge to succeed in the ever-evolving marketing landscape. With the rise of digital marketing, businesses are looking for professionals who can effectively manage their online presence, create engaging content, and analyze data to inform their marketing strategies. By completing this course, learners can gain a deeper understanding of marketing management principles, including market research, brand management, and digital marketing. This knowledge is highly relevant to the current trends in the industry, including the increasing importance of social media marketing, email marketing, and data-driven decision making. In conclusion, the OfQual Accredited L4 Marketing Management Online Course is an essential tool for anyone looking to advance their career in marketing. With its focus on industry-relevant skills and knowledge, this course is set to become a go-to resource for professionals and learners alike in the UK and beyond.

Who should enrol in OfQual Accredited L4 Marketing Management Online Course?

Ideal Audience for OfQual Accredited L4 Marketing Management Online Course

Marketing professionals and aspiring marketers in the UK can benefit from this course, with 71% of marketers in the UK considering themselves to be 'strategic thinkers' (Source: CIPR).

Those with a Level 4 qualification in Marketing Management can enhance their skills and knowledge in areas such as marketing research, brand management, and digital marketing, with 62% of marketers in the UK stating that digital marketing is a key area of focus (Source: Econsultancy).

Individuals working in marketing roles, such as marketing managers, marketing coordinators, and marketing assistants, can also benefit from this course, as well as those looking to transition into marketing roles from other industries.

Those with a background in business, business studies, or a related field may also find this course useful, as it provides a comprehensive understanding of marketing principles and practices.