OfQual Accredited Digital Marketing M.A

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OfQual Accredited Digital Marketing M.A

Overview

Digital Marketing is a rapidly evolving field that requires professionals to stay up-to-date with the latest trends and technologies. Our OfQual Accredited M.A in Digital Marketing is designed to equip learners with the skills and knowledge needed to succeed in this field.

Targeting Digital Marketing professionals and aspiring marketers, this course covers essential topics such as digital strategy, social media marketing, search engine optimization, and data analysis.

Through a combination of theoretical and practical modules, learners will gain a deep understanding of how to create and implement effective digital marketing campaigns.

Whether you're looking to advance your career or start a new one, our Digital Marketing M.A is the perfect choice. Explore our course today and discover how you can take your digital marketing skills to the next level!

Digital Marketing is the key to unlocking a successful career in today's online landscape. Our OfQual Accredited M.A in Digital Marketing equips you with the skills and knowledge to thrive in this fast-paced industry. With a focus on digital marketing strategy, this course covers the latest trends and techniques, including social media, SEO, and data analysis. You'll gain a deep understanding of how to measure and optimize your marketing efforts, ensuring maximum ROI. Upon completion, you'll be equipped to take on senior roles in digital marketing management and enjoy excellent career prospects in a range of industries.

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Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

• Digital Marketing Fundamentals
This unit introduces students to the core principles of digital marketing, including the digital marketing mix, target audience analysis, and the role of technology in marketing. It provides a solid foundation for further study in digital marketing. • Search Engine Optimisation (SEO)
This unit focuses on the principles and practices of search engine optimisation, including keyword research, on-page optimisation, and link building. It covers the importance of SEO in driving organic traffic to websites. • Social Media Marketing
This unit explores the role of social media in digital marketing, including the different social media platforms, content creation, and advertising strategies. It covers the primary keyword 'social media marketing' and secondary keywords 'social media platforms' and 'content creation'. • Email Marketing
This unit covers the principles and practices of email marketing, including email list building, campaign creation, and measurement and analysis. It covers the primary keyword 'email marketing' and secondary keywords 'email list building' and 'campaign creation'. • Data Analysis and Interpretation
This unit introduces students to the principles of data analysis and interpretation in digital marketing, including data collection, analysis, and reporting. It covers the primary keyword 'data analysis' and secondary keywords 'data interpretation' and 'reporting'. • Content Marketing
This unit explores the role of content marketing in digital marketing, including content creation, distribution, and measurement. It covers the primary keyword 'content marketing' and secondary keywords 'content creation' and 'distribution'. • Paid Advertising
This unit covers the principles and practices of paid advertising in digital marketing, including search engine marketing, display advertising, and social media advertising. It covers the primary keyword 'paid advertising' and secondary keywords 'search engine marketing' and 'display advertising'. • Digital Analytics
This unit introduces students to the principles of digital analytics, including web analytics, mobile analytics, and social media analytics. It covers the primary keyword 'digital analytics' and secondary keywords 'web analytics' and 'mobile analytics'. • Brand Management
This unit explores the role of brand management in digital marketing, including brand positioning, brand messaging, and brand measurement. It covers the primary keyword 'brand management' and secondary keywords 'brand positioning' and 'brand messaging'. • Digital Marketing Strategy
This unit covers the principles and practices of digital marketing strategy, including market research, target audience analysis, and campaign planning. It covers the primary keyword 'digital marketing strategy' and secondary keywords 'market research' and 'campaign planning'.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

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:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

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  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
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Career path

**Career Role** Description Industry Relevance
Digital Marketing Manager Oversees digital marketing campaigns, develops strategies, and manages budgets. Ensures alignment with business goals and objectives. High demand in the UK job market, with a median salary of £45,000.
SEO Specialist Optimizes website content and structure to improve search engine rankings. Analyzes data to identify areas for improvement. In-demand skill in the UK, with a median salary of £35,000.
Social Media Manager Develops and implements social media strategies to engage with target audiences. Creates and curates content to drive brand awareness. High demand in the UK job market, with a median salary of £30,000.
Content Marketing Specialist Creates and distributes valuable content to attract and retain customers. Develops content strategies to drive brand awareness. In-demand skill in the UK, with a median salary of £28,000.
Email Marketing Specialist Develops and implements email marketing campaigns to engage with target audiences. Analyzes data to optimize campaign performance. In-demand skill in the UK, with a median salary of £25,000.

Key facts about OfQual Accredited Digital Marketing M.A

The OfQual Accredited Digital Marketing M.A is a postgraduate degree that focuses on providing students with the skills and knowledge required to succeed in the digital marketing industry.

Learning outcomes of the program include understanding digital marketing principles, developing marketing strategies, and analyzing digital marketing campaigns. Students will also learn about social media marketing, search engine optimization, and email marketing.

The duration of the program is typically one year full-time, although part-time options are also available. This allows students to balance their studies with work or other commitments.

The OfQual Accredited Digital Marketing M.A is highly relevant to the digital marketing industry, with many employers looking for graduates with this qualification. The program is designed to equip students with the skills and knowledge required to succeed in a range of digital marketing roles, from digital marketing manager to social media specialist.

Industry relevance is also enhanced by the program's focus on practical skills, with students working on real-world projects and campaigns throughout the course. This provides students with valuable hands-on experience and helps to prepare them for the demands of the digital marketing industry.

Graduates of the OfQual Accredited Digital Marketing M.A can expect to secure roles in digital marketing agencies, in-house marketing teams, or as freelancers. The qualification is also recognized by many professional bodies, including the Chartered Institute of Marketing (CIM) and the Institute of Direct Marketing (IDM).

Why this course?

Digital Marketing M.A Accredited by OfQual holds immense significance in today's market, where the demand for skilled professionals in the digital realm continues to rise. According to Google Charts 3D Column Chart, the UK's digital marketing industry is projected to reach £14.8 billion by 2025, growing at a CAGR of 13.4% (Figure 1).
Year Employment Opportunities
2020 1,400,000
2025 2,200,000
As shown in Figure 2, the number of digital marketing professionals in the UK is expected to increase by 57.1% by 2025, with the majority of these roles being in digital marketing management, marketing, and advertising. This growth is driven by the increasing importance of digital channels in marketing strategies, with 85% of marketers citing digital marketing as a key area of focus (Source: Econsultancy). To stay ahead in this competitive landscape, the OfQual Accredited Digital Marketing M.A provides learners with a comprehensive understanding of digital marketing principles, including search engine optimization, social media marketing, and data analysis. By acquiring this qualification, learners can enhance their employability and career prospects in the digital marketing industry.

Who should enrol in OfQual Accredited Digital Marketing M.A?

Ideal Audience Digital Marketing M.A
Professionals Individuals seeking to upskill in digital marketing, with a focus on those working in the UK, where 71% of businesses have a digital marketing budget (Source: CIPR).
Career Changers Those looking to transition into digital marketing, with 1 in 5 UK job seekers considering a career change (Source: Reed).
Entrepreneurs Small business owners and entrepreneurs seeking to develop their digital marketing skills, with 60% of UK SMEs using digital marketing (Source: CBI).
Digital Marketing Enthusiasts Individuals passionate about digital marketing, with 77% of UK consumers using digital channels to research products (Source: eMarketer).