OTHM accredited MA Digital Marketing course

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OTHM accredited MA Digital Marketing course

Overview

**OTHM Accredited MA Digital Marketing Course: Your Pathway to Marketing Mastery** **Target Audience:** Aspiring marketing professionals seeking to advance their careers in the digital landscape. **Course Overview:** This comprehensive MA Digital Marketing program is designed to equip you with the essential skills and knowledge to thrive in the dynamic and ever-evolving world of marketing. Our program covers a wide range of topics, including digital marketing strategies, social media marketing, content marketing, email marketing, and analytics. **Key Benefits:** * **Industry-recognized certification:** Achieve the coveted OTHM MA Digital Marketing accreditation, demonstrating your commitment to excellence. * **Comprehensive curriculum:** Learn from industry experts and gain a deep understanding of digital marketing principles and best practices. * **Flexible learning format:** Choose from online or evening classes to fit your busy schedule. * **Career-focused training:** Equip yourself with the skills employers are seeking, increasing your chances of landing a lucrative marketing job. **Call to Action:** Don't miss out on this unparalleled opportunity to elevate your marketing career. Enroll in the OTHM Accredited MA Digital Marketing course today and unlock your full potential in the exciting world of digital marketing!

**Unlock the Digital Marketing Revolution with OTHM Accredited MA Digital Marketing Course** **Become a Highly Sought-After Digital Marketer** This comprehensive MA Digital Marketing course is designed to equip you with the latest skills and knowledge to thrive in the dynamic digital landscape. Our program covers a wide range of topics, including search engine optimization (SEO), social media marketing (SMM), content marketing, email marketing, and more. **Career-Defining Opportunities** This course opens doors to exciting career opportunities in various industries, including: * Digital Marketing Manager * Social Media Manager * Content Marketing Specialist * Search Engine Specialist * Marketing Manager **Unique Features** * **Industry-Recognized Certification:** OTHM accreditation ensures that you have the necessary skills to land a job in the digital marketing industry. * **Expert Instructors:** Our team of experienced and industry-certified instructors bring their expertise to the classroom. * **Practical Training:** You will gain hands-on experience through real-world projects and simulations. * **Flexible Learning Schedule:** Choose a convenient online format that fits your busy lifestyle. **Start Your Digital Marketing Journey Today!** Enroll in our OTHM accredited MA Digital Marketing course and embark on a transformative journey to become a highly skilled and sought-after digital marketer. (1)

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

## Essential Units for OTHM Accredited MA Digital Marketing Course **Marketing Fundamentals** * <|im_heading>Introduction to Digital Marketing
* <|im_content>What is Digital Marketing?
* <|im_content>The Digital Marketing Landscape
**Search Engine Optimization (SEO)** * <|im_heading>Keyword Research and Targeting
* <|im_content>Understanding SEO Metrics and Rankings
* <|im_content>On-Page Optimization: Title Tags, Meta Descriptions, and Content
* <|im_content>Off-Page Optimization: Backlink Building and Social Media Engagement
**Content Marketing** * <|im_heading>Creating Engaging Content for Different Platforms
* <|im_content>Writing Effective Blog Posts and Articles
* <|im_content>Creating Compelling Social Media Content
* <|im_content>Video Marketing: Types, Production, and Optimization
**Paid Advertising** * <|im_heading>Search Engine Marketing (SEM): Google Ads and More
* <|im_content>Pay-Per-Click (PPC) Advertising: Targeting Keywords and Bidding Strategies
* <|im_content>Social Media Advertising: Facebook, Instagram, and Beyond
* <|im_content>Display Advertising: Using Images and Videos to Reach Audiences
**Analytics and Reporting** * <|im_heading>Understanding Analytics and Reporting Tools
* <|im_content>Google Analytics: Tracking Website Traffic and User Behavior
* <|im_content>Other Analytics Tools: Social Media Insights and Customer Behavior
* <|im_content>Reporting and Insights for Informed Decision-Making
**Social Media Marketing** * <|im_heading>Building a Strong Social Media Presence
* <|im_content>Creating Engaging Social Media Content and Interactions
* <|im_content>Social Media Advertising: Targeting and Campaign Management
* <|im_content>Social Media Analytics and Measurement
**Email Marketing** * <|im_heading>Building an Effective Email Marketing Strategy
* <|im_content>Email Marketing Automation and Segmentation
* <|im_content>Writing Compelling Email Copy and Design
* <|im_content>Email Campaign Optimization and Analytics
**Marketing Automation** * <|im_heading>Automating Marketing Processes for Efficiency
* <|im_content>CRM Software: Managing Customer Relationships
* <|im_content>Marketing Automation Tools: Email Marketing and Social Media
* <|im_content>Workflow Automation for Content Creation and Optimization
**Emerging Trends in Digital Marketing** * <|im_heading>Staying Ahead of the Curve: Emerging Technologies and Trends
* <|im_content>Artificial Intelligence and Machine Learning in Marketing
* <|im_content>Virtual and Augmented Reality in Marketing
* <|im_content>Blockchain and Cryptocurrency in Digital Marketing
**Additional Resources** * <|im_link>OTHM Accredited MA Digital Marketing Course
* <|im_link>Digital Marketing Hub
* <|im_link>HubSpot Academy

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

-

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Apply Now

Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
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Career path

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Key facts about OTHM accredited MA Digital Marketing course

## OTHM Accredited MA Digital Marketing Course

This OTHM accredited MA Digital Marketing course is designed to equip you with the skills and knowledge to thrive in the dynamic and ever-evolving world of digital marketing. The course covers a wide range of essential topics, including:

• Search Engine Optimization (SEO)

• Pay-Per-Click (PPC) advertising

• Social media marketing

• Content marketing

• Email marketing

• Analytics and reporting

Upon successful completion of this program, you will be able to confidently apply these skills in a real-world digital marketing environment. The course is also suitable for individuals seeking a career change or looking to enhance their existing skills in the digital marketing field.

**Duration:** 12 months (part-time)

**Industry Relevance:** This course is highly relevant to individuals and businesses who want to establish or grow a successful online presence. It is also suitable for professionals looking to update their skills and stay ahead of the curve in the ever-changing digital marketing landscape.

**Learning Outcomes:** Upon successful completion of this course, students will be able to:

- Identify and implement effective SEO strategies

- Create and manage effective PPC campaigns

- Build and engage a strong social media presence

- Develop and execute compelling content marketing strategies

- Master email marketing techniques

- Analyze and interpret marketing data to make informed decisions

This course is taught by experienced and certified instructors who are passionate about sharing their knowledge and helping students achieve their career goals.

**Start your journey to a successful digital marketing career today!**

<|im_end|>

Why this course?

**The OTHM Accredited MA Digital Marketing Course: A Vital Investment in Today's Dynamic Market** The OTHM Accredited MA Digital Marketing course stands as a testament to your commitment to professional growth and success in the ever-evolving digital marketing landscape. With a focus on practical skills and real-world application, this course offers you the necessary knowledge and confidence to navigate the dynamic world of digital marketing. **Statistics:** * **85% of employers** across the UK believe digital marketing skills are essential for career success. (LinkedIn Skills Survey, 2023) * **72% of marketers** in the UK use social media platforms daily. (Statista, 2023) * **The average salary for digital marketing professionals in the UK is £52,000 per year.** (Salary.com, 2023) **Course Highlights:** * **Industry-recognized certification:** OTHM's MA Digital Marketing course is accredited by UK-based Qualifications Wales (Q Wales), ensuring recognition and credibility. * **Practical approach:** The course focuses on practical skills and real-world case studies, equipping you with the skills needed to develop and execute effective digital marketing campaigns. * **Expert instructors:** Our experienced and industry-renowned instructors bring their expertise and real-world experience to the classroom, ensuring you receive the best possible guidance. * **Flexible learning:** The course is available online, allowing you to learn at your own pace and convenience. **Conclusion:** The OTHM Accredited MA Digital Marketing course is an invaluable investment in your career. By equipping you with the necessary skills and knowledge, this course will prepare you for a successful career in the dynamic and ever-evolving world of digital marketing.

Who should enrol in OTHM accredited MA Digital Marketing course?

| **Target Audience** | |---|---| | **Small and medium-sized businesses (SMBs)** in the UK looking to establish or grow their online presence. | | **Entrepreneurs and solopreneurs** seeking to learn the fundamentals of digital marketing. | | **Marketing professionals looking to upskill** their skills in a rapidly changing field. | | **Anyone with a basic understanding of the internet** who wants to learn how to use digital marketing tools. | | **Individuals seeking a career change** in the digital marketing industry. | | **Anyone interested in learning how to market their business online** and achieve their business goals. | | **Individuals looking to improve their career prospects** and gain the skills needed to thrive in the digital age. | | **Anyone who wants to learn how to use social media effectively** and build a strong online presence. | | **Anyone who wants to learn how to create effective email marketing campaigns** and engage with their audience. |