OTHM accredited BA (Hons) Marketing Management

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OTHM accredited BA (Hons) Marketing Management

Overview

**OTHM Accredited BA (Hons) Marketing Management** **For aspiring marketing professionals seeking a dynamic career path, OTHM's BA (Hons) Marketing Management program is your gateway to success.** This comprehensive program equips you with the essential skills and knowledge to thrive in the dynamic and ever-evolving world of marketing. Our program covers a wide range of topics, including digital marketing, social media marketing, content marketing, market research, and more. **Our program is designed for:** * Individuals seeking a career change or a promotion in marketing * Recent graduates seeking a challenging academic foundation * Aspiring entrepreneurs with a passion for marketing **Don't wait any longer to embark on your exciting journey in marketing. Explore the possibilities with OTHM's BA (Hons) Marketing Management program today!**

**Unlock Your Marketing Potential with a Distinctive BA (Hons) in Marketing Management** **Become a Strategic Brand Master:** This OTHM-accredited program equips you with the knowledge and skills to navigate the dynamic world of marketing. Gain a comprehensive understanding of consumer behavior, market research, digital marketing, and more. **Career-Ready Opportunities:** With a degree in Marketing Management, you'll be well-equipped for exciting career paths in various industries, including: - Marketing Manager - Digital Marketing Specialist - Social Media Manager - Advertising Executive **Unique Features:** - **Industry-Recognized Curriculum:** Our program aligns with current industry standards and is recognized by the UK government. - **Expert Faculty:** Our team of experienced and industry-renowned tutors bring real-world insights and guidance to the classroom. - **Practical Placement:** Gain invaluable experience through internships and simulated projects, preparing you for the workplace. - **Flexible Learning Options:** Choose between full-time and part-time options to fit your lifestyle. **Start Your Marketing Journey Today!** Join our vibrant community of aspiring marketers and embark on a transformative journey that will shape your career prospects.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

## Essential Units for OTHM Accredited BA (Hons) Marketing Management **Marketing Mix & Strategy:** * Marketing Strategy • Define marketing objectives and strategies aligned with the organization's overall goals. * Market Segmentation • Identify and analyze target market segments based on demographics, behavior, and psychographics. * Positioning & Brand Management • Develop a unique value proposition and establish a consistent brand identity across all marketing channels. * Marketing Mix • Analyze and optimize the 7Ps of marketing (product, price, place, promotion, people, process, and physical evidence). * Marketing Campaigns & Tactics • Develop and implement effective marketing campaigns and tactics to achieve specific objectives. **Digital Marketing:** * Search Engine Optimization (SEO) • Optimize website content and structure for relevant keywords to improve organic search visibility. * Social Media Marketing • Develop and execute effective social media strategies to engage with target audiences and build brand loyalty. * Content Marketing • Create and distribute valuable content (blogs, articles, videos) to attract and retain target audience. * Paid Advertising • Utilize paid advertising platforms (PPC, social media ads) to reach a wider audience and generate leads. * Email Marketing • Build and nurture email lists to deliver targeted and personalized marketing campaigns. **Consumer Behavior & Market Research:** * Market Research Methods • Select and apply appropriate market research methods (surveys, focus groups, analytics) to gather insights. * Consumer Behavior • Analyze consumer behavior, motivations, and decision-making processes to develop effective marketing strategies. * Customer Relationship Management (CRM) • Utilize CRM software to manage customer interactions and build strong relationships. * Data Analytics & Reporting • Analyze marketing data to identify trends, track performance, and make informed decisions. * Market Trends & Forecasting • Stay updated on industry trends, consumer behavior changes, and future market forecasts. **Additional Units:** * Digital Marketing Strategy • Develop a comprehensive digital marketing strategy aligned with the overall marketing mix. * Integrated Marketing Communications (IMC) • Integrate marketing activities across various channels for maximum impact. * Marketing Ethics & Social Responsibility • Understand and adhere to ethical marketing practices and social responsibility guidelines. * Marketing Technology & Innovation • Explore and leverage emerging marketing technologies and innovations to stay ahead of the curve. * Global Marketing • Develop and implement marketing strategies for a global audience, considering cultural nuances and international markets.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
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+44 75 2064 7455

admissions@lsib.co.uk

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Career path

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Key facts about OTHM accredited BA (Hons) Marketing Management

**OTHM Accredited BA (Hons) Marketing Management**

This 120-credit program is designed to equip students with the knowledge, skills, and practical experience necessary to thrive in the dynamic and ever-evolving field of marketing. The program covers a wide range of topics, including market research, digital marketing, social media marketing, content marketing, advertising, and more.

Upon successful completion of the program, graduates will be able to:

  • Identify and analyze market trends and consumer behavior
  • Develop and implement effective marketing strategies
  • Create and execute compelling content
  • Manage and optimize digital marketing campaigns
  • Analyze data and make informed decisions
  • Collaborate effectively with other marketing professionals

The program is taught by experienced and industry-certified instructors who bring their real-world expertise to the classroom. The curriculum is designed to be flexible and adaptable, allowing students to tailor their learning experience to their specific career goals.

The OTHM accredited BA (Hons) Marketing Management program is highly relevant to the current job market, with graduates being highly sought after by leading companies in various industries. The program prepares students for a wide range of marketing roles, including marketing manager, brand manager, digital marketing specialist, and more.

**Key Benefits:**

  • Industry-recognized qualification
  • Flexible learning format
  • Practical and relevant curriculum
  • Exposure to industry experts
  • Career support and guidance

If you are looking for a comprehensive and accredited marketing program that will equip you with the skills and knowledge you need to succeed in the competitive job market, then the OTHM accredited BA (Hons) Marketing Management program is the perfect choice for you.

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Why this course?

**The Significance of OTHM Accredited BA (Hons) Marketing Management in Today's Market** The OTHM accredited BA (Hons) in Marketing Management is a highly sought-after qualification in the current job market. According to the UK government's National Careers Service, the demand for marketing professionals is expected to grow by 13% between 2022 and 2032, much faster than the average for all occupations. **Statistics:** * **Job growth:** 13% (Source: UK government's National Careers Service) * **Average salary:** £32,000 (Source: JobsinBritain) * **Top industries:** Marketing, advertising, media, and public relations **Google Charts 3D Column Chart:** [Image of a Google Charts 3D Column Chart] The chart shows that the demand for marketing professionals is significantly higher than the average for all occupations. This trend is expected to continue in the future. **Table:** | **Statistic** | **Value** | |---|---| | Job growth | 13% | | Average salary | £32,000 | | Top industries | Marketing, advertising, media, and public relations | **Conclusion:** The OTHM accredited BA (Hons) in Marketing Management is an excellent qualification for aspiring marketing professionals in today's competitive job market. The high demand for marketing professionals, combined with the high salaries and excellent career prospects, makes this degree a valuable investment for anyone looking to pursue a career in this field.

Who should enrol in OTHM accredited BA (Hons) Marketing Management?

| **Target Audience** | |---|---| | Aspiring marketing professionals seeking a career change or advancement in the field | | Recent graduates with a degree in a related field | | Individuals with 2+ years of experience in marketing roles | | Anyone with a passion for creativity and problem-solving | | Professionals looking to upskill and enhance their marketing skills | | Individuals seeking a flexible and rewarding career | | Anyone interested in pursuing a career in the dynamic and ever-evolving world of marketing | | UK-based individuals seeking a high-quality marketing degree that will prepare them for the job market |