OTHM Strategic Marketing course online

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International Students can apply

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OTHM Strategic Marketing course online

Overview

**OTHM Strategic Marketing: Unlock Your Marketing Potential** **Target Audience:** Marketing professionals, entrepreneurs, and individuals seeking to enhance their marketing skills. **Course Overview:** This comprehensive online course provides a comprehensive understanding of strategic marketing principles and practices. Learn how to develop and implement effective marketing strategies that drive brand awareness, increase leads, and boost sales. **Key Benefits:** * Master the fundamentals of marketing planning and execution * Create compelling content and strategies * Build a strong brand identity * Leverage social media effectively * Analyze marketing data and track results **Course Content:** * Defining marketing and its objectives * Market research and analysis * Target audience identification * Content creation and distribution * Digital marketing strategies * Social media marketing * Email marketing * Search engine optimization (SEO) * Content marketing * Lead generation and conversion * Marketing analytics and reporting **Call to Action:** Enroll now and unlock your marketing potential! Explore the OTHM Strategic Marketing course and start building a successful marketing career.

**Unlock Your Marketing Potential with OTHM Strategic Marketing Course** **Become a Marketing Mastermind** OTHM's Strategic Marketing course is designed to equip you with the skills and knowledge to thrive in the dynamic and ever-evolving marketing landscape. This comprehensive online program covers the fundamentals of marketing, from market analysis to digital marketing strategies. **Key Benefits:** * **Masterful Skills:** Learn from industry-leading experts and gain practical, hands-on experience in various marketing disciplines. * **Flexible Learning:** Access lectures and resources anytime, anywhere, at your own pace. * **Career-Ready Training:** Prepare for exciting marketing roles in various industries, including advertising, marketing agencies, and digital marketing firms. **Unleash Your Creativity and Drive** OTHM's Strategic Marketing course is not just about theory; it's about unleashing your creativity and driving results. You'll develop a strategic mindset, learn to leverage data-driven insights, and explore the latest marketing trends. **Join the Marketing Elite** Don't miss out on this transformative opportunity to elevate your marketing career. Enroll in OTHM's Strategic Marketing course today and unlock your full potential!

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

## OTHM Strategic Marketing Course Online **Module 1: Introduction to Strategic Marketing**
• Defining Strategic Marketing • The Marketing Mix: 7Ps and Beyond • SWOT Analysis: Identifying Strengths, Weaknesses, Opportunities, and Threats **Module 2: Customer Insights and Market Research**
• Understanding Customer Behavior • Conducting Market Research Methods • Analyzing Data and Trends **Module 3: Targeting and Positioning**
• Identifying Target Audiences • Developing Buyer Personas • Creating a Marketing Strategy **Module 4: Marketing Mix and Communication**
• Product Development and Branding • Pricing and Distribution Strategies • Integrated Marketing Communications **Module 5: Digital Marketing Fundamentals**
• Search Engine Optimization (SEO) • Pay-Per-Click (PPC) Advertising • Social Media Marketing • Content Marketing **Module 6: Social Media Marketing for Business**
• Building a Social Media Presence • Engaging with Followers • Social Listening and Analytics **Module 7: Email Marketing for Marketing**
• Building an Email List • Creating Engaging Email Campaigns • Email Marketing Automation **Module 8: Digital Analytics and Reporting**
• Understanding Analytics Tools • Tracking Key Performance Indicators (KPIs) • Reporting and Insights **Module 9: Integrated Marketing and Customer Experience**
• Aligning Marketing with Customer Journey • Customer Relationship Management (CRM) • Marketing Automation Tools **Module 10: Strategic Planning and Implementation**
• Setting Marketing Goals and Objectives • Developing a Marketing Plan • Implementing and Measuring Marketing Strategies

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Apply Now

Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

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Key facts about OTHM Strategic Marketing course online

## OTHM Strategic Marketing Course Online

**Learning Outcomes:**

  • Define strategic marketing and its importance in achieving business goals.
  • Identify the key elements of a successful marketing strategy.
  • Develop a comprehensive understanding of market research methods.
  • Create compelling marketing campaigns that resonate with target audiences.
  • Analyze data and metrics to track campaign performance and make informed decisions.
  • Apply strategic marketing principles to various business scenarios.

**Duration:**

The OTHM Strategic Marketing course is typically offered in a self-paced online format, requiring approximately 40 hours of self-directed learning.

**Industry Relevance:**

The OTHM Strategic Marketing course is highly relevant to individuals seeking to advance their careers in marketing, particularly those looking to transition into senior positions or pursue leadership roles.

The course is also suitable for entrepreneurs, business owners, and marketing professionals looking to enhance their knowledge and skills in strategic marketing.

**Get Started Today!**

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Why this course?

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Strategic Marketing: A Data-Driven Approach

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Who should enrol in OTHM Strategic Marketing course online?

| **Target Audience** | |---|---| | **Marketing professionals looking to enhance their strategic marketing skills** | | **Small and medium-sized businesses (SMBs)** | | **Marketing agencies** | | **Marketing departments in large corporations** | | **Anyone interested in learning strategic marketing principles** | | **Individuals seeking a career change in marketing** | | **Anyone looking to upskill their existing marketing skills** | | **Marketing professionals working in specific industries** (e.g., technology, finance, healthcare) | | **Anyone seeking to improve their leadership and strategic thinking skills** | | **Anyone interested in learning how to develop and implement a strategic marketing plan** | | **Anyone looking to take their marketing to the next level** |