OTHM Marketing Management MA course

Tuesday, 20 May 2025 14:00:27

International Students can apply

Apply Now     Viewbook

OTHM Marketing Management MA course

Overview

**OTHM Marketing Management MA: Unlock Your Marketing Potential** **Target Audience:** Aspiring marketing professionals seeking to advance their careers in a dynamic and competitive industry. **Course Overview:** The OTHM Marketing Management MA program equips you with the knowledge, skills, and industry insights to thrive in the modern marketing landscape. This comprehensive program covers all aspects of marketing, from digital marketing to social media marketing, content marketing, and more. **Key Benefits:** * Gain a deep understanding of marketing principles and best practices. * Develop advanced skills in data analytics, market research, and campaign management. * Build a strong foundation in digital marketing technologies. * Enhance your communication, leadership, and problem-solving abilities. * Network with industry professionals and build your professional brand. **Call to Action:** Enroll in the OTHM Marketing Management MA program today and unlock your marketing potential! Explore the course offerings and start your journey to a fulfilling and successful career in marketing.

**Unlock Your Marketing Potential with OTHM Marketing Management MA** **Become a Strategic Leader in the Dynamic Marketing Landscape** OTHM's Marketing Management MA program equips you with the skills and knowledge to navigate the ever-evolving world of marketing. This comprehensive course covers the fundamentals of marketing, from digital marketing strategies to social media marketing and market research. **Key Benefits:** * **Industry-Recognized Certification:** OTHM's program is accredited by UKAS, ensuring industry recognition and credibility. * **Expert Instructors:** Our team of experienced and industry-renowned instructors bring real-world insights and practical guidance to the classroom. * **Personalized Learning:** Customize your learning experience with flexible learning formats, including online modules, workshops, and individual consultations. * **Career-Ready Curriculum:** Develop the skills and knowledge necessary for successful careers in marketing, including marketing manager, digital marketing manager, and social media manager. **Start Your Marketing Journey Today!** Join OTHM's Marketing Management MA program and embark on a transformative journey in the exciting world of marketing. With its comprehensive curriculum, industry-recognized certification, and career-ready outcomes, this program is your gateway to a successful career in marketing.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

## OTHM Marketing Management MA Course Units **Marketing Mix Fundamentals** • • Introduction to Marketing Management
• • The 7Ps of Marketing
• • Market Segmentation and Targeting
• • Positioning and Branding
**Digital Marketing Essentials** • • Search Engine Optimization (SEO)
• • Pay-Per-Click (PPC) Advertising
• • Social Media Marketing (SMM)
• • Content Marketing
**Content Creation and Management** • • Writing for Marketing
• • Creating Engaging Visuals
• • Content Strategy and Planning
• • SEO-Friendly Content Optimization
**Marketing Analytics and Reporting** • • Data Analysis for Marketing
• • Marketing Metrics and KPIs
• • Data Visualization and Reporting Tools
• • Predictive Analytics for Marketing
**Social Media Marketing and Community Building** • • Building a Social Media Presence
• • Social Listening and Brand Monitoring
• • Social Media Advertising and Engagement
• • Social Media Measurement and Analytics
**Email Marketing and Lead Generation** • • Email Marketing Fundamentals
• • Lead Generation Strategies and Techniques
• • Email Campaign Design and Optimization
• • Email Marketing Automation and Analytics
**Marketing Campaigns and Strategies** • • Campaign Planning and Development
• • Integrated Marketing Communications (IMC)
• • Event Marketing and Sponsorships
• • Public Relations and Crisis Management
**Marketing Ethics and Social Responsibility** • • Marketing Ethics and Compliance
• • Social Responsibility and Sustainability in Marketing
• • Ethical Data Collection and Privacy
• • Corporate Social Responsibility (CSR) Initiatives
**Marketing Leadership and Management** • • Leading and Motivating a Marketing Team
• • Marketing Strategy and Decision Making
• • Marketing Budgeting and Resource Allocation
• • Marketing Measurement and Performance Evaluation
**Marketing Trends and Innovation** • • Emerging Marketing Technologies (e.g., AI, VR/AR)
• • Digital Marketing Trends and Innovations
• • Social Media Marketing and Community Building
• • Marketing Automation and Customer Experience
**Marketing Analytics and Reporting** • • Data Analytics for Marketing
• • Marketing Metrics and KPIs
• • Data Visualization and Reporting Tools
• • Predictive Analytics for Marketing

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

-

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Apply Now

Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

```html
```

Key facts about OTHM Marketing Management MA course

**OTHM Marketing Management MA Course**

**Learning Outcomes:**

  • Identify and analyze key marketing principles and best practices.
  • Develop and implement effective marketing strategies across various channels.
  • Analyze market research data and consumer behavior to inform marketing decisions.
  • Create compelling content and campaigns that resonate with target audiences.
  • Manage and optimize marketing budgets effectively.
  • Develop and implement data-driven marketing analytics.

**Duration:**

12 months (full-time) or 24 months (part-time)

**Industry Relevance:**

  • Highly sought-after qualification in the marketing industry.
  • Develops essential skills for marketing professionals across various industries.
  • Equips individuals with the knowledge and expertise to thrive in a competitive job market.
  • Provides a solid foundation for further education or career advancement in marketing.

**Additional Information:**

  • Online program with flexible learning schedule.
  • Experienced and certified instructors with industry expertise.
  • Access to industry-standard software and tools.
  • Career support and job placement assistance.

**Start your marketing journey today!**

<|im_end|>model

Why this course?

```html

OTHM Marketing Management MA: A Game-Changer

Skill Trend
Data-driven marketing Increased use of analytics and AI
Content marketing Focus on creating engaging and valuable content
Social media marketing Growing importance of social media platforms
Search engine optimization (SEO) Continued focus on optimizing websites and content for search engines
Content marketing Importance of creating high-quality, consistent content

This course will equip you with the knowledge and skills to navigate the ever-changing world of marketing in the UK. Learn how to leverage data, create compelling content, and optimize your campaigns for maximum impact.

```

Who should enrol in OTHM Marketing Management MA course?

| **Target Audience** | |---|---| | Marketing professionals looking to upskill their skills in marketing management | | Individuals seeking a career change in marketing | | Recent graduates with a degree in marketing or a related field | | Business owners and entrepreneurs seeking to establish or grow their marketing presence | | Marketing agencies and freelancers looking to expand their team's expertise | | Anyone with a passion for marketing and a desire to learn new skills | **UK-Specific Statistics:** * The UK marketing industry is worth an estimated £132 billion per year. * Over 80% of businesses in the UK use social media marketing. * The average marketing manager in the UK earns over £70,000 per year.