OTHM MSc in Strategic Marketing RQF

Wednesday, 21 May 2025 04:31:47

International Students can apply

Apply Now     Viewbook

OTHM MSc in Strategic Marketing RQF

Overview

**OTHM MSc in Strategic Marketing RQF** **For aspiring marketing professionals seeking to elevate their careers, this MSc program equips you with the knowledge and skills to navigate the dynamic and ever-evolving world of marketing. This rigorous program focuses on developing advanced concepts in strategic marketing, including market research, brand management, digital marketing, and data analytics. **Our program is tailored for:** * Marketing professionals seeking a career change or advancement * Individuals looking to enhance their existing marketing skills * Anyone with a passion for marketing and a desire to make a meaningful impact **Key benefits of the OTHM MSc in Strategic Marketing RQF:** * Gain a comprehensive understanding of marketing principles and best practices * Develop advanced skills in market research, brand management, and digital marketing * Enhance your data analytics capabilities * Build a strong network of peers and industry professionals **Don't miss out on this opportunity to transform your career in strategic marketing. Enroll today and embark on a journey to unlock your full potential!**

**Unlock Your Strategic Marketing Potential with OTHM MSc in Strategic Marketing RQF** **Become a Strategic Marketing Mastermind** This intensive MSc program equips you with the knowledge, skills, and industry-recognized qualifications to thrive in the dynamic world of marketing. Our program is meticulously designed to foster your creativity, critical thinking, and strategic thinking abilities. **Key Benefits:** * **Industry-Recognized RQF Qualification:** Demonstrate your commitment to excellence and gain the RQF accreditation, a testament to your skills and knowledge. * **Comprehensive Curriculum:** Explore a wide range of marketing concepts, including digital marketing, social media marketing, market research, and more. * **Expert Faculty:** Learn from industry professionals with extensive experience and a proven track record of success. * **Real-World Experience:** Gain practical exposure through internships and project work, preparing you for the professional world. * **Flexible Learning Schedule:** Choose online or evening classes to fit your busy lifestyle. **Career Prospects:** * Marketing Manager * Digital Marketing Specialist * Social Media Manager * Marketing Research Analyst * Brand Manager **Unique Features:** * **Personalized Learning Path:** Customize your program to align with your career goals. * **Industry-Specific Modules:** Learn the latest trends and best practices in digital marketing, social media, and analytics. * **Career Support:** Access career guidance, mentorship, and job placement assistance.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

## Essential Units for OTHM MSc in Strategic Marketing RQF **Marketing Mix & Customer Journey**
• **Marketing Strategy & Planning** • Define marketing objectives and strategies aligned with business goals. • **Market Research & Analysis** • Conduct thorough market research to identify customer needs and trends. • **Customer Segmentation & Targeting** • Develop effective customer segments and tailor marketing campaigns accordingly. • **Branding & Positioning** • Define a strong brand identity and develop a compelling positioning statement. • **Marketing Communications & Channels** • Choose and implement appropriate marketing channels to reach target audiences. **Digital Marketing & Social Media**
• **Search Engine Optimization (SEO)** • Optimize website content and optimize online presence for organic search. • **Pay-Per-Click (PPC) Advertising** • Manage PPC campaigns to reach specific target audiences. • **Social Media Marketing (SMM)** • Build and engage with social media communities to build brand awareness and drive traffic. • **Content Marketing & SEO** • Create valuable content that attracts and engages target audience. • **Social Media Analytics & Reporting** • Track and analyze social media data to measure campaign performance and make informed decisions. **Marketing Analytics & Data-Driven Marketing**
• **Data Analytics for Marketing** • Collect, analyze, and interpret marketing data to identify trends and insights. • **Marketing Analytics Tools & Techniques** • Utilize relevant marketing analytics tools and techniques to gain insights. • **Data-Driven Marketing Strategies** • Develop data-driven marketing strategies to optimize campaigns and achieve marketing objectives. • **Predictive Analytics & Forecasting** • Use predictive analytics to forecast future marketing trends and make informed decisions. • **Marketing Data Ethics & Privacy** • Adhere to ethical data privacy regulations and ensure data security. **Strategic Partnerships & Alliances**
• **Strategic Partnerships & Alliances** • Develop and implement strategic partnerships and alliances to leverage resources and expertise. • **Joint Ventures & Collaborations** • Form strategic partnerships to achieve shared marketing goals and reach new audiences. • **Supplier Management & Supplier Relationship Management** • Develop and maintain strong relationships with suppliers and partners to ensure product and service availability. • **Channel Management & Channel Partnerships** • Develop and manage strategic channel partnerships to optimize distribution and reach. • **Strategic Alliances & Collaborations** • Form strategic alliances with industry players to leverage their expertise and reach. **Additional Units**
• **Digital Marketing for Dummies** • A beginner-friendly introduction to digital marketing concepts. • **Marketing Research Methods & Techniques** • Explore various research methods and techniques used in marketing research. • **Marketing Campaigns & Strategies** • Develop and implement effective marketing campaigns and strategies. • **Marketing Trends & Innovation** • Stay updated on the latest marketing trends and innovations. • **Marketing Ethics & Social Responsibility** • Understand and apply ethical marketing practices and social responsibility principles.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

-

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Apply Now

Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

```html
```

Key facts about OTHM MSc in Strategic Marketing RQF

**OTHM MSc in Strategic Marketing RQF**

**Learning Outcomes:**

  • Develop a comprehensive understanding of strategic marketing principles and frameworks.
  • Apply strategic marketing techniques to real-world case studies.
  • Analyze data and conduct market research to identify marketing opportunities.
  • Develop and implement effective marketing strategies that align with business objectives.
  • Evaluate the effectiveness of marketing campaigns and make data-driven decisions.
  • Gain a deep understanding of digital marketing and its role in strategic marketing.

**Duration:**

12 months (full-time) or 24 months (part-time)

**Industry Relevance:**

  • Highly sought-after qualification by the UK government for postgraduate study.
  • Develops essential skills for marketing professionals across various industries.
  • Prepares graduates for successful careers in marketing agencies, corporations, and startups.
  • Provides a strong foundation for further postgraduate studies or leadership roles in marketing.
  • Equips graduates with the necessary knowledge and skills to thrive in the dynamic and ever-changing world of marketing.

**Additional Information:**

  • Online learning platform with interactive modules and resources.
  • Expert faculty with extensive industry experience and research publications.
  • Opportunity to participate in industry events and networking activities.
  • Part-time students have access to campus facilities and support.
<|im_end|>

Why this course?

```html

Strategic Marketing RQF: A Roadmap to Success

```

Who should enrol in OTHM MSc in Strategic Marketing RQF?

| **Target Audience** | |---|---| | Marketing professionals seeking to advance their careers in strategic marketing | | Individuals with a minimum of 3 years of experience in marketing or related field | | Professionals looking to switch careers into marketing | | Anyone with a strong interest in marketing and a desire to learn new skills | | Recent graduates with a degree in a relevant field | | Individuals seeking a flexible and in-demand postgraduate qualification | | Professionals looking to enhance their strategic thinking and leadership skills | | Anyone interested in pursuing a career in strategic marketing | | **UK-specific statistics:** | 70% of marketers believe that strategic marketing is a key skill for success in the industry. | | 85% of marketers believe that strategic marketing is a valuable investment for any business. |