• ## Essential Units for OTHM MSc in Strategic Marketing RQF **Marketing Mix & Customer Journey**
• Marketing Strategy & Planning** • Define marketing objectives and strategies aligned with business goals. • **Market Research & Analysis** • Conduct thorough market research to identify customer needs and trends. • **Customer Segmentation & Targeting** • Develop effective customer segments and tailor marketing campaigns accordingly. • **Branding & Positioning** • Define a strong brand identity and develop a compelling positioning statement. • **Marketing Communications & Channels** • Choose and implement appropriate marketing channels to reach target audiences. **Digital Marketing & Social Media**
• Search Engine Optimization (SEO)** • Optimize website content and optimize online presence for organic search. • **Pay-Per-Click (PPC) Advertising** • Manage PPC campaigns to reach specific target audiences. • **Social Media Marketing (SMM)** • Build and engage with social media communities to build brand awareness and drive traffic. • **Content Marketing & SEO** • Create valuable content that attracts and engages target audience. • **Social Media Analytics & Reporting** • Track and analyze social media data to measure campaign performance and make informed decisions. **Marketing Analytics & Data-Driven Marketing**
• Data Analytics for Marketing** • Collect, analyze, and interpret marketing data to identify trends and insights. • **Marketing Analytics Tools & Techniques** • Utilize relevant marketing analytics tools and techniques to gain insights. • **Data-Driven Marketing Strategies** • Develop data-driven marketing strategies to optimize campaigns and achieve marketing objectives. • **Predictive Analytics & Forecasting** • Use predictive analytics to forecast future marketing trends and make informed decisions. • **Marketing Data Ethics & Privacy** • Adhere to ethical data privacy regulations and ensure data security. **Strategic Partnerships & Alliances**
• Strategic Partnerships & Alliances** • Develop and implement strategic partnerships and alliances to leverage resources and expertise. • **Joint Ventures & Collaborations** • Form strategic partnerships to achieve shared marketing goals and reach new audiences. • **Supplier Management & Supplier Relationship Management** • Develop and maintain strong relationships with suppliers and partners to ensure product and service availability. • **Channel Management & Channel Partnerships** • Develop and manage strategic channel partnerships to optimize distribution and reach. • **Strategic Alliances & Collaborations** • Form strategic alliances with industry players to leverage their expertise and reach. **Additional Units**
• Digital Marketing for Dummies** • A beginner-friendly introduction to digital marketing concepts. • **Marketing Research Methods & Techniques** • Explore various research methods and techniques used in marketing research. • **Marketing Campaigns & Strategies** • Develop and implement effective marketing campaigns and strategies. • **Marketing Trends & Innovation** • Stay updated on the latest marketing trends and innovations. • **Marketing Ethics & Social Responsibility** • Understand and apply ethical marketing practices and social responsibility principles.

Assessment

The assessment is done via submission of assignment. There are no written exams.