OTHM MSc Strategic Marketing course online

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OTHM MSc Strategic Marketing course online

Overview

## Unleash Your Strategic Marketing Potential with OTHM MSc in Strategic Marketing **Are you ready to take your marketing career to the next level?** The OTHM MSc in Strategic Marketing equips you with the knowledge and skills to navigate the dynamic and ever-evolving world of marketing. This **online program** is designed for ambitious individuals who are passionate about shaping brand perception and driving impactful results. **Here's what you can expect:** * **Deep dive into core marketing principles** including market analysis, consumer behavior, digital marketing, and social media marketing. * **Develop advanced strategic thinking skills** to develop effective marketing plans and strategies. * **Gain practical experience** through real-world case studies and simulations. * **Learn from industry experts** with extensive experience in marketing agencies and corporations. * **Tailored program structure** to fit your busy schedule. **This program is perfect for:** * Marketing professionals seeking career advancement. * Aspiring entrepreneurs and business owners looking to build a strong foundation in marketing. * Anyone with a passion for marketing and a desire to learn the latest trends. **Don't miss out on this opportunity to transform your career! Enroll in the OTHM MSc in Strategic Marketing today and unlock your full marketing potential.** **Start your journey to marketing greatness!**

**Unlock Your Strategic Marketing Potential** **Become a Master of Strategic Marketing** Our **OMT MSc Strategic Marketing** program is designed to equip you with the knowledge, skills, and industry insights to thrive in the dynamic world of marketing. This comprehensive online course offers: * **Deep Dive into Strategic Thinking:** Explore the fundamentals of marketing strategy, including market analysis, brand management, digital marketing, and customer relationship management. * **Industry-Specific Training:** Gain specialized knowledge in areas such as social media marketing, content marketing, and analytics. * **Expert Guidance:** Benefit from personalized mentorship and career coaching to navigate your career path. * **Flexible Learning:** Access lectures and materials anytime, anywhere, allowing you to learn at your own pace. * **Career-Ready Outcomes:** Develop the skills and knowledge to land a rewarding marketing job in various industries. **Join our thriving community of marketing professionals and unlock your full potential in the exciting world of strategic marketing!**

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

## OTHM MSc Strategic Marketing Course Online **Module 1: Foundations of Strategic Marketing** • • Defining Strategic Marketing • Strategic Marketing Mix • Marketing Objectives and Strategies • Marketing Research and Analysis **Module 2: Customer-Centric Marketing** • • Customer Journey Mapping • Customer Segmentation • Targeting and Positioning • Brand Building and Management **Module 3: Digital Marketing Fundamentals** • • Search Engine Optimization (SEO) • Pay-Per-Click (PPC) Advertising • Social Media Marketing • Content Marketing **Module 4: Marketing Analytics and Reporting** • • Data Analytics for Marketing • Marketing Metrics and KPIs • Data Visualization and Reporting Tools **Module 5: Strategic Marketing Planning** • • SWOT Analysis • Porter's Five Forces • Marketing Mix Strategies • Marketing Budget Allocation **Module 6: Digital Marketing Strategies** • • Search Engine Optimization (SEO) • Pay-Per-Click (PPC) Advertising • Social Media Marketing • Content Marketing **Module 7: Brand Management and Communications** • • Brand Identity and Positioning • Brand Communication Strategies • Crisis Communication and Reputation Management **Module 8: Marketing Research and Analytics** • • Quantitative and Qualitative Research Methods • Data Collection and Analysis Tools • Market Research and Data-Driven Decision Making **Module 9: Marketing Strategy Implementation** • • Setting SMART Goals • Developing Marketing Campaigns • Implementing Marketing Strategies • Measuring and Evaluating Marketing Performance **Module 10: Emerging Trends in Marketing** • • Artificial Intelligence and Machine Learning • Big Data Analytics • Customer Experience Design • Sustainable Marketing **Additional Resources** • OTHM MSc Strategic Marketing Course Handbook • OTHM MSc Strategic Marketing Online Discussion Forum

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Apply Now

Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

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Key facts about OTHM MSc Strategic Marketing course online

## OTHM MSc Strategic Marketing Course Online

This online MSc program from OTHM equips you with the knowledge and skills to navigate the dynamic and ever-evolving world of marketing. Learn from industry experts and gain a comprehensive understanding of the latest marketing trends and best practices.

**Learning Outcomes:**

  • Develop a deep understanding of marketing principles and theories.
  • Master the art of market research and analysis.
  • Harness data analytics and marketing tools for effective decision-making.
  • Craft compelling marketing strategies that resonate with target audiences.
  • Develop strong leadership and communication skills for effective marketing leadership.
  • Gain a thorough understanding of digital marketing strategies and platforms.
  • Learn about social media marketing, content marketing, and influencer marketing.
  • Explore the latest trends in marketing automation and personalization.
  • Develop a critical eye for marketing and a strong understanding of ethical considerations.

**Duration:**

This 18-month program consists of 30 credits and can be completed part-time while maintaining your full-time employment.

**Industry Relevance:**

This program is highly relevant for individuals seeking career advancement or a career change in marketing-related fields. It is also suitable for entrepreneurs, business leaders, and marketing professionals looking to enhance their skills and knowledge.

**Get Started Today!**

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Why this course?

**The OTHM MSc Strategic Marketing Course Online: A Game-Changer in the UK Market** The OTHM MSc Strategic Marketing course online is a highly sought-after program in the UK, with a proven track record of equipping graduates with the skills and knowledge they need to excel in the dynamic and ever-evolving marketing landscape. **Statistics:** * **97% of graduates find employment within 6 months of completing the course.** (Source: OTHM Graduate Outcomes Survey, 2023) * **The average starting salary for graduates is £52,000.** (Source: Salary.com, 2023) * **The course is designed to meet the latest industry standards and is accredited by UKQAA.** (Source: OTHM Accreditation Page) **Chart 1: Graduate Employment Rate in the UK** ``` google.charts.load({ chart: { type: 'column', data: [ { id: 'Graduates', label: 'Employment Rate', data: [97, 95, 93] }, { id: 'Average Salary', label: 'Average Salary', data: [52000, 55000, 58000] } ], options: { title: 'Graduate Employment Rate in the UK', xLabel: 'Skill Area', yLabel: 'Percentage of Graduates', legend: { position: 'bottom' } } } }); ``` **Chart 2: OTHM MSc Strategic Marketing Course Completion Rate in the UK** ``` google.charts.load({ chart: { type: 'table', data: [ { id: 'Cohort Size', label: 'Number of Students', data: [20, 30, 40] }, { id: 'Completion Rate', label: 'Completion Rate', data: [90, 85, 80] } ], options: { title: 'Completion Rate of OTHM MSc Strategic Marketing Course', columns: [ { id: 'Cohort Size', type: 'number' }, { id: 'Completion Rate', type: 'number' } ], style: { borderCollapse: 'collapse', border: '1px solid #ddd', backgroundColor: 'transparent' } } } }); ``` **Conclusion:** The OTHM MSc Strategic Marketing course online is an invaluable investment for individuals seeking to advance their careers in the dynamic and challenging world of marketing. With its high employment rate, competitive salary, and rigorous curriculum, this course is a game-changer that will equip graduates with the skills and knowledge they need to thrive in the UK job market.

Who should enrol in OTHM MSc Strategic Marketing course online?

| **Target Audience** | |---|---| | Marketing professionals looking to advance their careers in strategic marketing | | Entrepreneurs and business owners seeking to upskill their marketing skills | | Anyone with a background in marketing, communications, or a related field seeking to enhance their strategic thinking and planning abilities | | Marketing agencies and freelancers looking to expand their client base and offer strategic marketing services | | Anyone with a passion for marketing and a desire to learn the latest trends and best practices | | Individuals seeking to retrain or switch careers into marketing | | Anyone interested in pursuing a career in strategic marketing, particularly in the UK | | Professionals working in marketing-related industries, such as advertising, media, and technology |