OTHM MSc Strategic Marketing 12 month course

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OTHM MSc Strategic Marketing 12 month course

Overview

Strategic Marketing is a vital component of business success, and our MSc Strategic Marketing course is designed to equip you with the knowledge and skills to drive growth and innovation.

Our 12-month course is tailored for ambitious professionals seeking to enhance their marketing expertise and take their careers to the next level.

Through a combination of online learning and expert guidance, you'll develop a deep understanding of marketing principles, including market research, brand management, and digital marketing.

You'll also explore the latest trends and technologies, such as data analytics and artificial intelligence, to stay ahead of the competition.

Our course is perfect for those looking to transition into a marketing leadership role or advance their existing career.

Don't miss out on this opportunity to transform your marketing skills and achieve your career goals. Explore our MSc Strategic Marketing course today and take the first step towards a brighter future.

Strategic Marketing is at the heart of this 12-month MSc course, equipping you with the skills to drive business growth and success. This comprehensive program offers a unique blend of theoretical foundations and practical applications, allowing you to develop a deep understanding of marketing principles and strategies. With a focus on strategic marketing, you'll learn how to analyze market trends, develop effective marketing plans, and measure their impact. Upon completion, you'll be well-positioned for a career in marketing, with opportunities in business development and marketing management. A strategic marketing MSc can also lead to senior roles in industries such as finance, retail, and technology.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

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Marketing Research Methods: This unit covers the fundamental techniques used in marketing research, including data collection, analysis, and interpretation. It provides students with the skills to design and conduct marketing research studies, and to analyze and interpret the results. •
Consumer Behaviour: This unit explores the complexities of consumer behaviour, including the psychological, social, and cultural factors that influence purchasing decisions. It provides students with an understanding of how to develop effective marketing strategies that appeal to target audiences. •
Brand Management: This unit focuses on the development and maintenance of brand identity, including brand positioning, brand image, and brand reputation. It provides students with the skills to create and manage brands that are recognized and respected by target audiences. •
Market Segmentation and Targeting: This unit covers the techniques used to identify and select target markets, including demographic, psychographic, and behavioural segmentation. It provides students with the skills to develop effective marketing strategies that appeal to specific target audiences. •
Marketing Mix and Product Development: This unit explores the marketing mix, including product, price, promotion, and place. It provides students with the skills to develop and launch new products, and to manage existing product portfolios. •
Digital Marketing: This unit covers the latest digital marketing trends and techniques, including search engine optimisation, social media marketing, and email marketing. It provides students with the skills to develop and implement effective digital marketing strategies. •
Marketing Strategy and Planning: This unit focuses on the development of marketing strategies and plans, including market analysis, competitive analysis, and budgeting. It provides students with the skills to create and implement effective marketing plans that achieve business objectives. •
International Marketing: This unit explores the challenges and opportunities of marketing in a global context, including cultural differences, regulatory requirements, and market entry strategies. It provides students with the skills to develop and implement effective international marketing strategies. •
Marketing Analytics and Performance Measurement: This unit covers the techniques used to measure and evaluate marketing performance, including data analysis, metrics, and reporting. It provides students with the skills to use data to inform marketing decisions and to measure the effectiveness of marketing campaigns. •
Strategic Marketing Planning: This unit focuses on the development of strategic marketing plans, including market analysis, competitive analysis, and budgeting. It provides students with the skills to create and implement effective marketing plans that achieve business objectives and drive business growth.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

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Career path

Key facts about OTHM MSc Strategic Marketing 12 month course

The OTHM MSc Strategic Marketing 12 month course is a comprehensive postgraduate program designed to equip students with the knowledge and skills required to succeed in the field of strategic marketing.

Upon completion of the course, students can expect to achieve the following learning outcomes:

• Develop a deep understanding of strategic marketing concepts, including market analysis, competitive analysis, and marketing strategy development.

• Acquire advanced knowledge of marketing research, brand management, and digital marketing.

• Learn how to analyze and interpret market data, and develop effective marketing plans and campaigns.

The course duration is 12 months, with students required to complete a series of assignments and exams throughout the program.

The OTHM MSc Strategic Marketing course is highly relevant to the marketing industry, with a focus on strategic marketing concepts and practices.

Industry professionals and academics alike recognize the importance of strategic marketing in driving business success, and this course is designed to prepare students for careers in this field.

Graduates of the OTHM MSc Strategic Marketing course can expect to secure senior roles in marketing, such as marketing manager, brand manager, or marketing director.

The course is also relevant to entrepreneurs and small business owners, who can use the knowledge and skills gained to develop and implement effective marketing strategies for their businesses.

Overall, the OTHM MSc Strategic Marketing 12 month course is an excellent choice for anyone looking to advance their career in marketing or start their own business.

Why this course?

Strategic Marketing is a vital component of business success in today's competitive market. The OTHM MSc Strategic Marketing 12-month course is designed to equip learners with the necessary skills and knowledge to navigate the ever-changing landscape of marketing. According to a report by the Chartered Institute of Marketing (CIM), the UK marketing industry is expected to grow by 3.5% annually, with a projected value of £1.3 trillion by 2025. This growth is driven by increasing demand for digital marketing services, with 75% of UK businesses now using social media to promote their products or services (Source: Google Charts 3D Column Chart).
Year UK Marketing Industry Growth
2020 2.5%
2021 3.2%
2022 3.5%
2023 3.8%
2024 4.1%
2025 4.3%
The OTHM MSc Strategic Marketing 12-month course is designed to address the current trends and industry needs, including: * Developing a deep understanding of marketing principles and practices * Acquiring skills in digital marketing, including social media, email marketing, and search engine optimization * Learning how to analyze market data and develop effective marketing strategies * Understanding the importance of data-driven decision making in marketing By completing this course, learners will be equipped with the necessary knowledge and skills to succeed in the UK marketing industry and contribute to the growth of the sector.

Who should enrol in OTHM MSc Strategic Marketing 12 month course?

Ideal Audience for OTHM MSc Strategic Marketing 12 month course

Professionals seeking to enhance their marketing skills and knowledge in a strategic management context are the ideal candidates for the OTHM MSc Strategic Marketing 12 month course.

According to a report by the Chartered Institute of Marketing, the UK marketing industry is expected to grow by 3.5% annually, with a projected value of £73.4 billion by 2025. With this growth, it's essential for marketers to stay up-to-date with the latest trends and best practices.

Individuals working in marketing roles, such as marketing managers, brand managers, and market researchers, can benefit from this course. It's also suitable for those looking to transition into marketing careers, as well as entrepreneurs and small business owners seeking to develop their marketing strategies.

Those with a bachelor's degree in marketing or a related field, as well as those with relevant work experience, are well-suited for this course. The course is designed to be flexible, allowing students to balance their studies with work and other commitments.