## OTHM MBA with Diploma in Strategic Marketing Units **Marketing Management** * <|im_heading>Fundamentals of Marketing Management * <|im_content>Introduction to Marketing, Marketing Mix, Marketing Strategies, Market Research, Consumer Behavior, Marketing Metrics **Digital Marketing** * <|im_heading>Digital Marketing Fundamentals * <|im_content>Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Social Media Marketing (SMM), Content Marketing, Email Marketing, Analytics and Reporting **Branding and Communications** * <|im_heading>Developing a Strong Brand Identity * <|im_content>Brand Positioning, Brand Messaging, Logo Design, Brand Guidelines, Brand Management, Crisis Communication **Marketing Analytics and Insights** * <|im_heading>Data Analytics for Marketing * <|im_content>Descriptive Statistics, Inferential Statistics, Data Visualization, Market Research Analysis, Customer Segmentation, Predictive Analytics **Marketing Strategy and Planning** * <|im_heading>Strategic Planning for Marketing Success * <|im_content>SWOT Analysis, Porter's Five Forces, Marketing Mix Decisions, Marketing Budget Allocation, Marketing Implementation, Measurement and Evaluation **Marketing Campaigns and Promotions** * <|im_heading>Crafting Effective Marketing Campaigns * <|im_content>Market Segmentation, Target Audience, Campaign Planning, Advertising Strategies, Promotion Mix, Campaign Measurement, Campaign Reporting **Marketing Research and Consumer Behavior** * <|im_heading>Conducting Market Research * <|im_content>Qualitative and Quantitative Research Methods, Survey Design, Data Analysis, Market Segmentation, Consumer Behavior Analysis **Strategic Partnerships and Alliances** * <|im_heading>Building Strategic Partnerships * <|im_content>Supplier Management, Channel Partner Management, Joint Ventures, Alliances, Strategic Alliances, Building Trust **Marketing Ethics and Social Responsibility** * <|im_heading>Marketing Ethics and Social Responsibility * <|im_content>Data Privacy, Ethical Marketing Practices, Corporate Social Responsibility, Sustainability, Ethical Supply Chain Management **Marketing Trends and Innovation** * <|im_heading>Keeping Up with Marketing Trends * <|im_content>Emerging Technologies, Digital Marketing Innovations, Social Media Marketing Trends, Content Marketing Strategies, Artificial Intelligence in Marketing, Blockchain in Marketing **Marketing Leadership and Management** * <|im_heading>Leadership and Management Skills for Marketing Professionals * <|im_content>Effective Communication, Team Leadership, Strategic Planning, Decision Making, Problem Solving, Innovation, Adaptability

Assessment

The assessment is done via submission of assignment. There are no written exams.