• ## OTHM MBA Marketing Course Online **Marketing Mix Fundamentals** • • Defining the 7Ps of Marketing
• The 4Ps of Marketing and their impact on the customer journey
• The 5 Elements of Marketing Mix and their roles in creating value for the customer
• Marketing Mix Strategies: Product, Price, Place, Promotion, and People **Market Research and Analysis** • • Conducting primary and secondary research
• Analyzing market trends and consumer behavior
• Identifying market opportunities and threats
• Developing market research reports and presentations **Digital Marketing Strategies** • • Search Engine Optimization (SEO) and its importance for online marketing
• Pay-Per-Click (PPC) advertising and its benefits and challenges
• Social Media Marketing (SMM) and its impact on brand building and customer engagement
• Content Marketing and its role in attracting and retaining customers
• Email Marketing and its effectiveness for nurturing leads and promoting sales **Branding and Positioning** • • Defining brand identity and its elements
• Developing a compelling brand positioning statement
• Creating a memorable brand logo and visual identity
• Implementing branding strategies across different marketing channels **Marketing Analytics and Reporting** • • Understanding key marketing metrics and KPIs
• Using analytics tools for data-driven decision making
• Creating compelling marketing reports and presentations
• Leveraging data insights for continuous improvement **Marketing Campaigns and Promotions** • • Developing and executing effective marketing campaigns
• Understanding different types of marketing promotions
• Managing and optimizing marketing budgets effectively
• Creating compelling marketing collateral and creatives **Customer Relationship Management (CRM)** • • Understanding the importance of CRM in marketing
• Using CRM software to manage customer interactions and relationships
• Building strong customer relationships through effective communication and engagement **Marketing Ethics and Social Responsibility** • • Understanding ethical marketing practices and regulations
• Integrating social responsibility into marketing strategies
• Building a strong brand reputation through ethical and sustainable practices **Marketing Trends and Innovation** • • Emerging marketing technologies and their impact on the industry
• Understanding the future of marketing and its evolving customer expectations
• Developing innovative marketing campaigns and strategies for the digital age **Marketing for Global Markets** • • Understanding cultural nuances and adapting marketing strategies accordingly
• Managing cross-cultural communication and brand perception
• Developing effective marketing campaigns for international audiences **Marketing for Small Businesses and Entrepreneurs** • • Tailoring marketing strategies for small businesses and entrepreneurs
• Utilizing digital marketing tools and platforms for SMBs
• Building a strong online presence and attracting customers
• Marketing for Specific Industries** • • Marketing strategies for the hospitality industry
• Marketing for the healthcare industry
• Marketing for the technology industry
• Marketing for the financial industry
• Marketing for Sustainable Business** • • Integrating sustainability principles into marketing campaigns
• Building a brand reputation for ethical and responsible practices
• Developing innovative solutions for environmental and social challenges **Marketing for Social Impact** • • Using marketing for positive social change
• Building brand loyalty and supporting a cause
• Developing marketing campaigns that address social issues and promote sustainability

Assessment

The assessment is done via submission of assignment. There are no written exams.