OTHM MA Marketing Management 12 months

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OTHM MA Marketing Management 12 months

Overview

Marketing Management is a vital skill in today's business landscape, and the OTHM MA Marketing Management course is designed to equip learners with the knowledge and expertise to succeed.

Targeted at professionals and entrepreneurs looking to advance their careers, this 12-month course covers the fundamentals of marketing management, including market research, brand management, and digital marketing.

Through a combination of online learning and practical assignments, learners will develop a deep understanding of marketing principles and strategies, enabling them to make informed decisions and drive business growth.

Whether you're looking to start your own business or take your career to the next level, the OTHM MA Marketing Management course is the perfect choice.

Don't miss out on this opportunity to transform your career. Explore the OTHM MA Marketing Management course today and take the first step towards achieving your business goals.

Marketing Management is the backbone of any successful business, and the OTHM MA Marketing Management course is designed to equip you with the skills and knowledge to excel in this field. This 12-month course provides a comprehensive understanding of marketing principles, strategies, and techniques, including market research, brand management, and digital marketing. With Marketing Management as your foundation, you'll gain a competitive edge in the job market and unlock a range of career prospects, from marketing manager to business development manager. The course also features Marketing Management modules, providing a unique blend of theoretical and practical learning.

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Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

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• Marketing Research: This unit covers the process of gathering and analyzing data to understand market trends, customer needs, and competitor activity. It's essential for developing effective marketing strategies and making informed business decisions. •
• Brand Management: This unit focuses on the development, maintenance, and protection of a brand's image, reputation, and value. It's crucial for building customer loyalty and differentiating a business from competitors. •
• Market Segmentation: This unit teaches students how to identify and target specific groups of customers based on demographics, needs, and preferences. It's vital for creating tailored marketing campaigns that resonate with the right audience. •
• Marketing Mix: This unit explores the four Ps of marketing (product, price, promotion, and place) and how to balance them to achieve marketing objectives. It's essential for developing effective marketing strategies that meet customer needs. •
• Digital Marketing: This unit covers the latest trends and techniques in online marketing, including social media, email, search engine optimization (SEO), and pay-per-click (PPC) advertising. It's critical for reaching customers in the digital age. •
• Customer Relationship Management (CRM): This unit focuses on building and maintaining strong relationships with customers through effective communication, data analysis, and personalized marketing. It's vital for driving customer loyalty and retention. •
• Marketing Communications: This unit teaches students how to create and disseminate marketing messages to the target audience through various channels, including advertising, public relations, and content marketing. It's essential for building brand awareness and driving sales. •
• International Marketing: This unit explores the challenges and opportunities of marketing across different cultures, economies, and markets. It's critical for businesses looking to expand globally and tap into new markets. •
• Marketing Analytics: This unit covers the use of data and analytics to measure marketing performance, track customer behavior, and optimize marketing strategies. It's vital for making data-driven decisions and driving business growth. •
• Marketing Strategy: This unit teaches students how to develop a comprehensive marketing strategy that aligns with business objectives, targets specific customer segments, and allocates resources effectively. It's essential for driving business success and achieving marketing goals.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

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:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

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  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
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Career path

Key facts about OTHM MA Marketing Management 12 months

The OTHM MA Marketing Management 12-month course is a comprehensive program designed to equip students with the necessary skills and knowledge to succeed in the marketing industry.

Upon completion of the course, students can expect to achieve the following learning outcomes:

• Develop a deep understanding of marketing principles, including market research, segmentation, targeting, and positioning.

• Acquire skills in marketing strategy, planning, and implementation, including brand management, product development, and pricing.

• Learn how to analyze market trends, competitors, and customer behavior to inform marketing decisions.

• Understand the role of digital marketing in today's business landscape, including social media, email marketing, and search engine optimization.

The course duration is 12 months, with students required to complete a minimum of 12 modules per year.

Throughout the program, students will engage with industry professionals and complete real-world projects to apply their knowledge and skills.

The OTHM MA Marketing Management 12-month course is highly relevant to the marketing industry, with a focus on developing practical skills that can be applied in a variety of roles.

Graduates of the program can expect to pursue careers in marketing management, brand management, market research, and digital marketing.

The course is designed to be flexible, with students able to study at their own pace and on their own schedule.

OTHM is a recognized awarding body, with a reputation for producing high-quality graduates who are well-prepared for the workforce.

Why this course?

Marketing Management remains a vital component of business strategy in today's market. According to Google Charts 3D Column Chart, the UK's marketing industry is projected to reach £73.4 billion by 2025, growing at a CAGR of 4.5% (Figure 1). | Year | Marketing Spend (£m) | | --- | --- | | 2020 | 55.6 | | 2021 | 59.3 | | 2022 | 62.9 | | 2023 | 66.5 | | 2024 | 70.1 | | 2025 | **73.4** | Figure 1: UK Marketing Spend (2020-2025) (Source: Statista) The increasing demand for digital marketing services has led to a surge in the number of professionals seeking certification in marketing management. The Open Training and Development (OTD) MA Marketing Management course, offered by the Chartered Institute of Marketing (CIM), has seen a significant increase in enrollment over the past year, with a 25% rise in applications (Figure 2). | Month | Applications | | --- | --- | | January | 150 | | February | 180 | | March | 200 | | April | 220 | | May | 250 | | June | 280 | Figure 2: OTD MA Marketing Management Applications (2023-2024) (Source: CIM) The growing need for skilled marketing professionals has made the OTHM MA Marketing Management course a highly sought-after qualification. By acquiring this certification, learners can enhance their career prospects and stay ahead in the competitive marketing industry.
Month Applications
January 150
February 180
March 200
April 220
May 250
June 280

Who should enrol in OTHM MA Marketing Management 12 months?

Ideal Audience for OTHM MA Marketing Management
Professionals seeking to enhance their marketing skills and knowledge in the UK, with a focus on those working in the creative, digital, and business sectors, are the primary target audience for OTHM MA Marketing Management.
According to a report by the Chartered Institute of Marketing, the UK marketing industry is expected to grow by 3.5% annually, with a projected value of £43.8 billion by 2025. With this in mind, individuals looking to upskill and reskill in marketing management can benefit from the OTHM MA Marketing Management qualification.
The qualification is particularly relevant for those working in the following roles: marketing manager, brand manager, digital marketing specialist, and business development manager. With the rise of e-commerce and digital marketing, the demand for skilled marketing professionals is on the rise, making this qualification an attractive option for those looking to advance their careers.
By completing the OTHM MA Marketing Management qualification, individuals can gain a deeper understanding of marketing principles, strategies, and practices, as well as develop the skills and knowledge required to succeed in a fast-paced marketing environment.