OTHM MA Digital Marketing Course

Monday, 19 May 2025 22:38:59

International Students can apply

Apply Now     Viewbook

OTHM MA Digital Marketing Course

Overview

Unlock the power of digital marketing and take your business to the next level with OTHM MA's **Digital Marketing Course**. This comprehensive program is designed for individuals seeking to establish a strong online presence and attract more customers.

Whether you're a startup owner, entrepreneur, or seasoned professional, this course covers everything you need to know to succeed in the digital landscape. Learn the fundamentals of SEO, social media marketing, content creation, email marketing, and more.

Our expert instructors are industry leaders with extensive experience in digital marketing. They will provide you with personalized guidance and support throughout your learning journey.

Don't wait any longer to take your business to the next level. Enroll in OTHM MA's **Digital Marketing Course** today and unlock a world of possibilities!

Start your digital marketing journey now!

**Unlock Your Digital Marketing Potential with OTHM MA** **Become a skilled digital marketer** with OTHM's comprehensive **MA in Digital Marketing** program. This **highly sought-after course** equips you with the **knowledge and skills** to thrive in the ever-evolving digital landscape. **Key Benefits:** * **Industry-recognized certification:** OTHM's program is accredited by UK-based UKAS, ensuring industry recognition and credibility. * **Expert instructors:** Our team of experienced and industry-renowned instructors bring their expertise to the classroom, sharing their insights and real-world case studies. * **Personalized learning:** You'll receive personalized attention and guidance throughout the program, ensuring you reach your full potential. * **Flexible learning format:** Choose between online and evening classes to fit your busy schedule. * **Job-ready skills:** Upon completion, you'll be prepared for exciting career opportunities in various digital marketing fields, including social media, content marketing, search engine optimization (SEO), and more. **Start your digital marketing journey today! Enroll in OTHM's MA in Digital Marketing and unlock your limitless potential.** (1)

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

## OTHM MA Digital Marketing Course **Module 1: Introduction to Digital Marketing**
• Defining Digital Marketing
• The Digital Marketing Landscape
• Understanding the Customer Journey
**Module 2: Search Engine Optimization (SEO)**
• SEO Fundamentals
• Keyword Research and Targeting
• On-Page Optimization: Title Tags, Meta Descriptions, Images, etc.
• Off-Page Optimization: Backlinks, Social Media, Guest Blogging
**Module 3: Content Marketing**
• Types of Content Marketing
• Creating Engaging Content
• Content Distribution and Promotion
**Module 4: Social Media Marketing**
• Building a Social Media Presence
• Social Media Advertising
• Social Media Analytics and Reporting
**Module 5: Paid Advertising**
• Search Engine Marketing (SEM)
• Display Advertising (Display Ads)
• Social Media Advertising (SMM)
• Retargeting and Remarketing
**Module 6: Email Marketing**
• Building an Email List
• Email Marketing Fundamentals
• Email Automation and Segmentation
**Module 7: Analytics and Reporting**
• Understanding Analytics Tools
• Using Analytics to Track Performance
• Reporting and Data-Driven Decision Making
**Module 8: Conversion Rate Optimization (CRO)**
• Understanding CRO
• Optimizing Website and Landing Page Design
• A/B Testing and User Experience
**Module 9: Digital Marketing Trends**
• The Rise of Artificial Intelligence (AI)
• Voice Search and Chatbots
• Mobile Marketing and User Experience
**Module 10: Case Studies and Best Practices**
• Real-World Case Studies of Successful Digital Marketing Campaigns
• Best Practices for Implementing Effective Digital Marketing Strategies

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

-

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Apply Now

Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

```html
```

Key facts about OTHM MA Digital Marketing Course

**OTHM MA Digital Marketing Course**

**Duration:** 12 weeks (4 hours per week)

**Industry Relevance:** This course is highly relevant to individuals seeking careers in digital marketing, marketing automation, social media marketing, and other related fields.

**Learning Outcomes:** Upon successful completion of the course, students will be able to:

  • Identify and explain the core principles of digital marketing
  • Develop a comprehensive digital marketing strategy
  • Create and execute effective social media marketing campaigns
  • Manage email marketing campaigns effectively
  • Analyze data and track marketing performance
  • Stay updated on the latest digital marketing trends and best practices

**This course is perfect for:**

  • Marketing professionals looking to advance their careers
  • Entrepreneurs and business owners who want to learn the basics of digital marketing
  • Anyone who wants to improve their skills in digital marketing

**Start your digital marketing journey today!**

**Click here to learn more and enroll in the OTHM MA Digital Marketing Course.**

<|im_end|>

Why this course?

```html

OTHM MA Digital Marketing Course: A Data-Driven Approach

Statistic Value
Number of Learners 1000
Number of Countries 3
Top Country with Most Learners UK
```

Who should enrol in OTHM MA Digital Marketing Course?

| **Target Audience** | |---|---| | **Small and medium-sized businesses (SMBs)** in the UK looking to establish or grow their online presence. | | **Entrepreneurs and solopreneurs** seeking to learn the fundamentals of digital marketing. | | **Marketing professionals** looking to refresh their knowledge or transition into digital marketing. | | **Anyone with a basic understanding of the internet** who wants to learn how to use digital marketing tools. | | **Individuals seeking a career change** in the digital marketing field. | | **Anyone interested in learning how to market their business online** and achieve their business goals. | | **UK-specific:** | **Over 50% of small businesses in the UK use social media** and are actively engaging with their followers. | | **The average small business spends over £1,000 on digital marketing each year** and expects to see a return on investment (ROI) of 200%. | | **The UK digital marketing industry is expected to reach £12.5 billion by 2025**, indicating significant growth potential. |